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Use of data in fundraising at
Design Forge
Anand Doshi, Paris Hsu, Emily Koelzer,
Manikandan Kandadai Venkatesh
27*
units
1000+
student orgs
Life
campus involvement
student support
healthy living
identity & justice
The
Stakeholders
in the problem
The
Process
● Background Research
● Interviews
● Interpretation
● Affinity Wall
● Brainstorming
● Presentation
● Final Rep...
Your Problems are Ours Now :)
Student Life Development needs
student involvement data
for affinity-based fundraising
The data collection process is
manu...
Our Findings
Standard template has
extra information
Templates are
not user friendly
All units are different
No incentive for data stewards
Not in job description
Unaware about their contribution
“What’s in it for me?”
Breakdowns
Difference of opinion about the
“granularity” of data required
Data Stewards are overwhelmed by the
dynamic nat...
“It is a lot of manual work”
Source of data is scattered - Quantum of
the data is huge
Existing infrastructure such as Ses...
Widening Knowledge Gap
Varying levels of expertise among
different Data Stewards
Knowledge is lost in staff transition
Dat...
“In my position I worry much more than
fundraising”
“I might need an assistant”
I am a Superman
Our Recommendations
transparency & collaboration
Student Life
Development
Student Life
Units
Data Team
Improve
across stakeholders
Our Recomme...
Student Life
Development
Student Life
Units
Data Team
provide
motivation
increase
communication
Announce
fundraising effor...
Student Life
Development
Student Life
Units
Data Team
Get external help
to clean up data
Provide resources
Selection of
Da...
Thanks
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Use of Data in Fundraising at Student Life

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Applying the process of contextual inquiry to find the problems with data collection and its use for fundraising by Student Life at the University of Michigan

Use of Data in Fundraising at Student Life

  1. 1. Use of data in fundraising at Design Forge Anand Doshi, Paris Hsu, Emily Koelzer, Manikandan Kandadai Venkatesh
  2. 2. 27* units 1000+ student orgs Life campus involvement student support healthy living identity & justice
  3. 3. The Stakeholders in the problem
  4. 4. The Process ● Background Research ● Interviews ● Interpretation ● Affinity Wall ● Brainstorming ● Presentation ● Final Report
  5. 5. Your Problems are Ours Now :)
  6. 6. Student Life Development needs student involvement data for affinity-based fundraising The data collection process is manual, inconsistent, time consuming The Problem
  7. 7. Our Findings
  8. 8. Standard template has extra information Templates are not user friendly All units are different
  9. 9. No incentive for data stewards Not in job description Unaware about their contribution “What’s in it for me?”
  10. 10. Breakdowns Difference of opinion about the “granularity” of data required Data Stewards are overwhelmed by the dynamic nature of the template Wish for simpler templates and less data
  11. 11. “It is a lot of manual work” Source of data is scattered - Quantum of the data is huge Existing infrastructure such as Sessions is not leveraged. Data collection is not automated across all data units - No funds for Card Readers Experience of Data stewards determines the efficiency
  12. 12. Widening Knowledge Gap Varying levels of expertise among different Data Stewards Knowledge is lost in staff transition Data Stewards work in isolation
  13. 13. “In my position I worry much more than fundraising” “I might need an assistant” I am a Superman
  14. 14. Our Recommendations
  15. 15. transparency & collaboration Student Life Development Student Life Units Data Team Improve across stakeholders Our Recommendations
  16. 16. Student Life Development Student Life Units Data Team provide motivation increase communication Announce fundraising efforts Survey for units More collaborations with student units Shared knowledge base Provide do’s & dont’s with examples about expected data format Regular meetings / listservs
  17. 17. Student Life Development Student Life Units Data Team Get external help to clean up data Provide resources Selection of Data Stewards Simplify template Additional Recommendations
  18. 18. Thanks
  • CassieJones23

    Nov. 26, 2021

Applying the process of contextual inquiry to find the problems with data collection and its use for fundraising by Student Life at the University of Michigan

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