The document discusses Google AdWords and how it works. It explains that Google is worth billions because of targeted web advertising and that AdWords allows businesses to set up advertising campaigns with ads, search words, and landing pages. It provides tips for businesses on using AdWords effectively, such as starting with a low budget, carefully choosing search words, and monitoring which ad versions receive more clicks.

2. • Do you ignore the ads?

3. • Do you ignore the ads?
• Ever clicked an ad?

4. • Do you ignore the ads?
• Ever clicked an ad?
• Was the ad related to your mindset at the time
you clicked?

5. Reason why Google is worth billions

6. Reason why Google is worth billions
http://adwords.google.com

7. • Reason why Google is worth billions
• http://adwords.google.com
• Targeted Web advertising for your business

8. A Google Email address (free)
A credit card
A website where clicks are directed
 A site that allows online ordering
 Or has an easy way to reach you

9. • You generally pay per click
• Popular search words cost more
• You set a daily budget
(no way to perfectly enforce)

10. • Landing page is scanned
• Relevance of search words is scored for
search placement
• Relevance to WebPages with ads is used
to determine content placement

13. Campaigns
Ad groups
Text ads
Search words
Negative search words
Ad impressions

18. • Heading, 25 chars
• Display Line 1 – 35 chars
• Display Line 2 – 35 chars
• Display URL – 35 chars (USE IT!)
• Actual URL – not displayed, as long as needed

21. Don’t be afraid to try it
Click around, try various features/tools
Create landing page on website for each ad
group
Create multiple ad versions
 Monitor which gets more clicks

22. Think like your customer
Think like Google
Think of others that are NOT customers
Do some searches yourself
 Check out competition
 Examine content of websites that come up
New search words

23. Start cheap and analyze your results
Follow Google’s tips
Keep dairy of changes, note results
Make ads with call to action
Chose words carefully
Email yourself, study ads that appear

25. THANK U
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