SlideShare una empresa de Scribd logo
1 de 13
Descargar para leer sin conexión
SEXY

GREEN CAR
REMEMBER THIS KEY
SEXY PRINCIPLE!
Harmonize messages of selfinterest (e.g., saving
money/making money, solving
problems, achieving goals)
and global purpose
Make going green
SUPERIOR to/MORE
economical than the
alternative—hit both
self-interest and higher
good
SEXY GREEN ANIMÉ AVATAR

Green Rena
mutlicultural
green
magazine

Womandesigned for
eco-conscious
AND imageconscious
audiences

Sexy in both
traditional
AND
nontraditonal
senses
RESULTS:
MARCAL

BANKRUPT, 200
6

Rebranding
(“Small
Steps”/foliage)
launched April
2009

By December
2009, topselling
recycled brand
DO YOU THINK BEN &
JERRY’S WOULD HAVE
SUCCEEDED…

WITHOUT the
green/ethical
market?

With ONLY the
green/ethical
market?
SEXY GREEN EVENT VENUE
“Sexy” and storied
history

Birthplace of
movements and
books

Green features:
solar, geothermal

Anchors for
today’s marketing
SEXY GREEN RETROFIT

Legendary
tourist
destination

HUGE PR
for green
building

Sexy: saving

$4MM+/year, 33
% ROI, 3-year
payback
SAMPLE MESSAGE
POINTS: ENVIRONMENT
“Our facility is 80% solar
(wind, hydro) powered”

“Working to achieve zero
waste within two years”

“Using only recycled raw
materials since 1950”
SAMPLE MESSAGE POINTS:
COMFORT/LUXURY/PAMPERING

“The warmest and
softest slippers you’ll
ever own, thanks to our
special blend of allnatural fibers”

“This powerful shower
makes you feel so
good, you won’t
believe how little water
you’re using”
STATS 2 CONVINCE
CEO, BOD, SHAREHOLDE
RS…

$4.12 TRILLION
invested in clean
energy worldwide
since 2007

Walmart’s sales of
organics:
~$15.44 billion
(2011)

Chevron owes
$19 billion for
antiethical, nongreen
practices
SAMPLE MESSAGE
POINTS: CONVENIENCE
“Enjoy fresh veggies from our
organic greenhouse all winter.
Need a scrumptious, juicy tomato
for your dinner? Just pick one off
the vine.”

“No more fussing with
cranky, complicated HVAC—
the passive ventilation
system has no moving parts
to break down”
SEXY PEOPLE’S ENVIRO
MOVEMENT

Threat to
iconic
landscape
“Experts”:
Terrible, b
ut nothing
we can do

Mass outrage
channeled into
ACTION
STM: MESSAGE
POINTS
Water
Traffic/noise

Endangered plant
and animal habitats
Strain on town services
Destruction of the rural character
of the neighborhood

EMPOWERED RESIDENTS WILL
STOP THE PROJECT!

Más contenido relacionado

Destacado

70-летию Великой Победы посвящается. Альманах числовых ребусов
70-летию Великой Победы посвящается. Альманах числовых ребусов70-летию Великой Победы посвящается. Альманах числовых ребусов
70-летию Великой Победы посвящается. Альманах числовых ребусовАнатолий Мячев
 
Temeljne karakteristike religije
Temeljne karakteristike religijeTemeljne karakteristike religije
Temeljne karakteristike religijeŠkola Futura
 
Resume Graphic Design
Resume Graphic DesignResume Graphic Design
Resume Graphic DesignFidel Gomez
 
Cuadro de ova
Cuadro de ovaCuadro de ova
Cuadro de ova2015cocu
 
How to build your business faster using facebook
How to build your business faster using facebookHow to build your business faster using facebook
How to build your business faster using facebookthebeachbumentrepreneur
 
Novas oportunidaes de carreira
Novas oportunidaes de carreiraNovas oportunidaes de carreira
Novas oportunidaes de carreiraIteva Sobrenome
 
LE FORME DEL MOBBING
LE FORME DEL MOBBINGLE FORME DEL MOBBING
LE FORME DEL MOBBINGDrughe .it
 
Servizi SNAG Milano - 2015
Servizi SNAG Milano - 2015Servizi SNAG Milano - 2015
Servizi SNAG Milano - 2015SNAG Milano
 

Destacado (13)

S a l v a c i ó n (parte uno)
S a l v a c i ó n (parte uno)S a l v a c i ó n (parte uno)
S a l v a c i ó n (parte uno)
 
70-летию Великой Победы посвящается. Альманах числовых ребусов
70-летию Великой Победы посвящается. Альманах числовых ребусов70-летию Великой Победы посвящается. Альманах числовых ребусов
70-летию Великой Победы посвящается. Альманах числовых ребусов
 
Hidrocarburos
HidrocarburosHidrocarburos
Hidrocarburos
 
Temeljne karakteristike religije
Temeljne karakteristike religijeTemeljne karakteristike religije
Temeljne karakteristike religije
 
Cr spf1
Cr spf1Cr spf1
Cr spf1
 
Resume Graphic Design
Resume Graphic DesignResume Graphic Design
Resume Graphic Design
 
Cuadro de ova
Cuadro de ovaCuadro de ova
Cuadro de ova
 
How to build your business faster using facebook
How to build your business faster using facebookHow to build your business faster using facebook
How to build your business faster using facebook
 
Anatomie: cavitatea bucală
Anatomie: cavitatea bucalăAnatomie: cavitatea bucală
Anatomie: cavitatea bucală
 
Parasitos ambiado
Parasitos ambiadoParasitos ambiado
Parasitos ambiado
 
Novas oportunidaes de carreira
Novas oportunidaes de carreiraNovas oportunidaes de carreira
Novas oportunidaes de carreira
 
LE FORME DEL MOBBING
LE FORME DEL MOBBINGLE FORME DEL MOBBING
LE FORME DEL MOBBING
 
Servizi SNAG Milano - 2015
Servizi SNAG Milano - 2015Servizi SNAG Milano - 2015
Servizi SNAG Milano - 2015
 

Similar a Bold visuals examples horowitz

Similar a Bold visuals examples horowitz (20)

Making Green Sexy excerpt 2013
Making Green Sexy excerpt 2013Making Green Sexy excerpt 2013
Making Green Sexy excerpt 2013
 
CSR presentation
CSR presentationCSR presentation
CSR presentation
 
Peloton: Jody Turner - CO2 Trends
Peloton: Jody Turner - CO2 TrendsPeloton: Jody Turner - CO2 Trends
Peloton: Jody Turner - CO2 Trends
 
Komradsdeck
KomradsdeckKomradsdeck
Komradsdeck
 
Website Poncho & Bag
Website Poncho &  BagWebsite Poncho &  Bag
Website Poncho & Bag
 
Poncho & bag
Poncho &  bagPoncho &  bag
Poncho & bag
 
The Hero's Handbook
The Hero's HandbookThe Hero's Handbook
The Hero's Handbook
 
A Report On Going Green Essay
A Report On Going Green EssayA Report On Going Green Essay
A Report On Going Green Essay
 
Good Practices to Be Implemented at Escape...
Good Practices to Be Implemented at Escape...Good Practices to Be Implemented at Escape...
Good Practices to Be Implemented at Escape...
 
58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...
58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...
58th ICCA Congress | Evolution or revolution? Transforming tomorrow from clim...
 
PRB 2015 Resumé
PRB 2015 ResuméPRB 2015 Resumé
PRB 2015 Resumé
 
Your next sustainable corporate event
Your next sustainable corporate eventYour next sustainable corporate event
Your next sustainable corporate event
 
Stormbuck
StormbuckStormbuck
Stormbuck
 
Disadvantages Of Mountain Dew Advertising
Disadvantages Of Mountain Dew AdvertisingDisadvantages Of Mountain Dew Advertising
Disadvantages Of Mountain Dew Advertising
 
AsiaSpa4-Nov2008
AsiaSpa4-Nov2008AsiaSpa4-Nov2008
AsiaSpa4-Nov2008
 
ReShop.ph
ReShop.phReShop.ph
ReShop.ph
 
Retail management idea
Retail management ideaRetail management idea
Retail management idea
 
Sustainability business stories
Sustainability business storiesSustainability business stories
Sustainability business stories
 
Recycled christmas cards and gifts guide
Recycled christmas cards and gifts guideRecycled christmas cards and gifts guide
Recycled christmas cards and gifts guide
 
ECOICONIC
ECOICONICECOICONIC
ECOICONIC
 

Último

MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.Arifa Saeed
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxPrecize Formely Leadoff
 
Work and Pensions report into UK corporate DB funding
Work and Pensions report into UK corporate DB fundingWork and Pensions report into UK corporate DB funding
Work and Pensions report into UK corporate DB fundingHenry Tapper
 
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismTaipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismBrian Lin
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfAdnet Communications
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneurabcisahunter
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...Antonis Zairis
 
Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Commonwealth
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023SkillCircle
 
The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?Stephen Perrenod
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfMichael Silva
 
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAM
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAMZakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAM
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAMFaisal834049
 
Contracts with Interdependent Preferences
Contracts with Interdependent PreferencesContracts with Interdependent Preferences
Contracts with Interdependent PreferencesGRAPE
 
LIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxLIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxsonamyadav7097
 
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINT
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINTACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINT
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINTindexPub
 
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...mwangimwangi222
 

Último (20)

MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.MARKET FAILURE SITUATION IN THE ECONOMY.
MARKET FAILURE SITUATION IN THE ECONOMY.
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptx
 
Work and Pensions report into UK corporate DB funding
Work and Pensions report into UK corporate DB fundingWork and Pensions report into UK corporate DB funding
Work and Pensions report into UK corporate DB funding
 
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismTaipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
 
Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
 
Effects & Policies Of Bank Consolidation
Effects & Policies Of Bank ConsolidationEffects & Policies Of Bank Consolidation
Effects & Policies Of Bank Consolidation
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...
 
Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023
 
New Monthly Enterprises Survey. Issue 21. (01.2024) Ukrainian Business in War...
New Monthly Enterprises Survey. Issue 21. (01.2024) Ukrainian Business in War...New Monthly Enterprises Survey. Issue 21. (01.2024) Ukrainian Business in War...
New Monthly Enterprises Survey. Issue 21. (01.2024) Ukrainian Business in War...
 
E-levy and Merchant Payment Exemption in Ghana
E-levy and Merchant Payment Exemption in GhanaE-levy and Merchant Payment Exemption in Ghana
E-levy and Merchant Payment Exemption in Ghana
 
The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdf
 
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAM
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAMZakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAM
Zakat and it’s Social Benefits - THE FORGOTTEN PILLAR OF ISLAM
 
Contracts with Interdependent Preferences
Contracts with Interdependent PreferencesContracts with Interdependent Preferences
Contracts with Interdependent Preferences
 
LIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxLIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptx
 
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINT
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINTACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINT
ACADEMIC BANK OF CREDIT: A WORLDWIDE VIEWPOINT
 
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...Solution manual for  Intermediate Accounting, 11th Edition by David Spiceland...
Solution manual for Intermediate Accounting, 11th Edition by David Spiceland...
 

Bold visuals examples horowitz

Notas del editor

  1. QUESTION BREAK HERE
  2. Walmart controls 54% of organic food market, 2009; http://grocery.wordpress.com/2010/09/15/the-big-boys-and-organic-food-marketing/ That market was $28.6 bn in 2011 http://organic.about.com/od/marketingpromotion/tp/6-Largest-Organic-Retailers-In-North-America-2011.htmAs cited in Green America magazine, January/February 2013, p. 6.$4,125,290,128,273, to be exact. Source: Ethical markets Transition Scorecard, http://www.ethicalmarkets.com/category/green-transition-scoreboard/----- Meeting Notes (5/23/13 09:05) -----See for example http://www.mining.com/chevron-19-billion-assets-embargoed-in-argentina-58067/
  3. Plus overall message: this project will destroy the range, the range can be saved.----- Meeting Notes (4/24/13 20:45) -----Mix of green and nongreen talking points