1. #NHChalkTalk
A Look Into the Evolving World of Sports Social Media Apps
By: Allie Ayres, HyoJeong Olivia Cho, Tim Doehler, Julia Wilner
2. Tim Doehler Allie Ayres
@tjdoehler
Klout Score: 57 @ayres_allie
Meet the Klout Score: 48
Olivia Cho team! Julia Wilner
@oliviahjcho @Julia_Wilner
Klout Score: 49 Klout Score: 49
3. Table of Contents
• Background
o Stats and Info
• Team Usage
o Social Media
o Team Apps
• Event-Centered Usage
• Arena/ In-Game Usage
• Player-Fan Engagement
o Shnarped
o What's Next?
• Fan Influence-Based Apps
• Sport Marketing App
• Tips
• The Future
• Questions?
6. •Background
Sports fans are consuming news and other content via
social media and mobile devices more than ever
• 26% of sports fans used social media to follow leagues,
teams and players in 2012
o 15% in 2011
• 22% of sports fans queried said they used connected
mobile devices to get breaking sports news
o 13% in 2011
13. How Teams Use Social Media
http://mashable.com/2012/11/02/digital-sports-fan-infographic/
14. How Teams Use Social Media
"Fans are spending less time seeking out team websites
and spend more time following your team via social media.
So we need to be constantly providing news and
information to fans on Facebook and Twitter because that’s
where they are spending and increasing amount of their
time online." -Peter Stringer (@peterstringer); Boston
Klout 66
Celtics's Senior Director of Interactive Media
http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/
16. But How Have Teams Engaged
Themselves in the World of Apps?
17. How Teams Use Social Media:
Team-Based Apps
• Atimi's mobile sports framework
• Features that maximize app usage
o Push notifications for events that the end user cares
about
o Real-time scores
o Off season or other content to engage between
games or seasons
o Unique content
o Motivated users, who are fans of the teams year
http://www.sporttechie.com/2012/11/09/the-ultimate-mobile-experience-talking-
round sports-apps-with-atimi-software-vp-scott-michaels/
19. The Best Way to Use Apps in the
Sports Social Media World?
Klout 65
"Truth be told, there is no 'best' way. Use sports social media
apps however you find value. Personally, the big trend I currently
see is people longing for community. Everyone feels some
sense of connection to their team, and they want to easily find
others who share their level of fandom." -Landon Howell
(@landonhowell); Head of Strategy & Content, Fancred
20. The Best Way to Use Apps in the
Sports Social Media World?
Klout 55
"Don’t just use an app just because everyone else is doing
it. If a large group of people are using App X, and you
have no reason or value to use it, then no one is forcing
you to use it. Think about what value the app brings to
you, how and why you should use it, then make a
decision whether to use it or not." -Tariq Ahmad
(@tariq_ahmad); #smsports Chat Co-Host
21. The Best Way to Use Apps in the
Sports Social Media World?
Klout 46
"For me, the best way to use the apps is to stay up to date
with sports news and content on the go. This definitely
helps me run the social media for Sport Techie." -Taylor
Bloom (@taylorhbloom); Social Media Director for
@SportTechie
22. Let's Take a Look at a Few of the
Most Popular Ways Apps are used in
Sports Social Media World...
24. Event-Based App:
NCAA March Madness LIVE
• On-the-go action (Cable/Satellite subscription
required to watch some games)
• More than just video
o Option for "Upset Alert" push notifications w/ button
to "Watch Live Now"
o Scores, Schedules, Box Score, Team Stats, Game
Recap
o Tweet and post to Facebook
o Bracket feature
27. • Set new all-time marks garnering 36.6 million live video
streams & 10 million+ hours of live video consumption across
digital platforms
• #1 sports app in the Apple App Store and Google Play
• #1 free app across all categories in the Apple App Store during
the opening weekend of the tournament
*All statistics taken from opening week of the tournament
32. In-Game Experience App:
Barclays Center App
"StadiumVision"
o Live video stream
o Unique camera angles - slam cam, sideline, replay
Order food from your seat!
o Purchase and pay for food from the app
o Pick it up at your convenience
Scoreboard Texts
o See your message displayed in real time on a video
board Source: Espn.go.com
39. What's Next?
• Will in-game player/fan interaction happen through
social media apps?
Klout 65
"Most leagues have rules against this sort of activity. I think part of the
reason that in-game conversations don't occur is because there is too
40. What's Next?
• Will in-game player/fan interaction happen through
social media apps?
Klout 55
"I see this happening either on a one-time case, or as a trial run during
preseason games. Although it would be nice to see some SM use from the
42. Fan Influence-Based App:
Fancred
Build your own sports credibility:
• Follow your teams
• Connect with fans
• Score (1-100) measures your activity and
engagement as a sports fan
Features:
• Community
• Clarity
• Personalization
source: fancred.com
47. Sports Marketing App:
Heineken Champions 2013
• Heineken appeals to larger audiences:
o International
o Soccer
o 20+ apps on the Apple App Store
48. Some Tips SM & Sports
Integration...
• Stay as up-to-date as possible
• Create value for fans that they can not get elsewhere
• Give fans/consumers a sense of community
o fans & fans
o fans & players
o fans & team
49. The Future
• Where will this specific industry of sports social media
apps eventually go?
Klout 65
"Successful apps will think beyond the app, and think more about being a
business. There's a difference between having an app and having a
50. The Future
• Where will this specific industry of sports social media
apps eventually go?
Klout 55
"With gamification becoming a hot commodity in the past three years, there
will definitely be more sports/social media apps for people to use. The key
51. The Future
• Where will this specific industry of sports social media
apps eventually go?
Klout 46
"More social and more video. Looking at March Madness so far, video
apps such as Vine have been huge for spreading content. Fans demand
