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10 MISTAKES
YOU WILL MAKE
  AS A FIRST TIME
 ENTREPRENEUR
NO REALLY...
YOU WILL MAKE
     THEM
DON’T WORRY THOUGH
   I’VE MADE
   THEM TOO
Entrepreneur
    DJ
    Tech-guy
      converte
                 d to
    biz-guy




Anders Fredriksson
@andefred
soundcl...
#1: KEEP YOUR IDEA
           SECRET
OTHERWISE SOMEONE
WILL STEAL YOUR IDEA!!
NO
THEY
WON’T
IF YOU ARE
LUCKY

   THEY’LL TELL YOU WHAT
             THEY THINK
PITCH
EVERYONE
wait for the



Oh wow!
MOMENT
#2: DON’T LAUNCH UNTIL
YOUR SERVICE IS COMPLETE
           WITH FEATURES
WE HAVE TO HAVE
FEATURE X

     ...OTHERWISE USERS
         WILL HATE   US
NO
THEY
WON’T
IN FACT...



   THEY’LL PROBABLY HATE
        YOU IF YOU DO
DO
ONE
THING
#3: WRITE A COMPLETE
         BUSINESS PLAN FIRST
FIRST PARAGRAPH IS A
HYPOTHESIS...

     PROBABILITY OF BEING
         CORRECT IN THE
                    LAST?
STOP
WASTING
 TIME
#4: MEASURE SUCCESS
       WITH THE PR YOU GET
PR IS GREAT...
NOT
 THE
TRUTH
NOT
   A

METRIC
 WORTH
MEASURING
#5: BELIEVE YOUR PRODUCT IS
FOR EVERYONE
WHO IS YOUR
CUSTOMER?



EVERYONE
COULD USE IT!
NO
THEY
CAN’T
BE
 VERY
SPECIFIC
BUT REMEMBER...



      CUSTOMERS ARE NOT
       NECESSARILY USERS
“If you are not paying for
              something, you are not
                      the customer...




... you are the ...
#6: RUN AS FAST AS
          POSSIBLE
EVERYTHING IS GOING
GREAT...(?)


       ...LETS HURRY WHILE
                   WE CAN
REMEMBER WHAT YOU
LEARN


       APPLY IT THE NEXT
                   WEEK!
#7: RAISE ONLY ENOUGH
       MONEY YOU NEED
            RIGHT NOW
OUR BUSINESS PLAN
SAYS...


     WE’LL MAKE A BUNCH
         OF MONEY SOON
NO
 YOU
WON’T
#8: RAISE MORE MONEY
THAN YOU’LL EVER NEED
OUR SERVICE IS FREE...



     ...WE’LL MAKE MONEY
   ON ADVERTISING ...SOON
NO
 YOU
WON’T
#9: MICRO MANAGE
YOU KNOW BEST...


         YOU HAVE TO DO
          IT EXACTLY LIKE
                    THIS
BUILD
CULTURE
#9.5: DO EVERYTHING
           YOURSELF
I CAN ROLL MY OWN
DESIGN FOR NOW...
NO
 YOU
CAN’T
#10: DO EXACTLY WHAT
      YOUR MENTORS TELL YOU
THEY’RE REALLY GOOD
ENTREPRENEURS...


        I’LL JUST DO WHAT
                  THEY SAY
PLEASE
DON’T
(this presentation is an exception to the rule...)
ENJOY THE MOMENT




IGNORANCE IS BLISS
MAKE THOSE MISTAKES
 AS FAST AS YOU CAN
10 mistakes you will make as a first time entrepreneur
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10 mistakes you will make as a first time entrepreneur Slide 1 10 mistakes you will make as a first time entrepreneur Slide 2 10 mistakes you will make as a first time entrepreneur Slide 3 10 mistakes you will make as a first time entrepreneur Slide 4 10 mistakes you will make as a first time entrepreneur Slide 5 10 mistakes you will make as a first time entrepreneur Slide 6 10 mistakes you will make as a first time entrepreneur Slide 7 10 mistakes you will make as a first time entrepreneur Slide 8 10 mistakes you will make as a first time entrepreneur Slide 9 10 mistakes you will make as a first time entrepreneur Slide 10 10 mistakes you will make as a first time entrepreneur Slide 11 10 mistakes you will make as a first time entrepreneur Slide 12 10 mistakes you will make as a first time entrepreneur Slide 13 10 mistakes you will make as a first time entrepreneur Slide 14 10 mistakes you will make as a first time entrepreneur Slide 15 10 mistakes you will make as a first time entrepreneur Slide 16 10 mistakes you will make as a first time entrepreneur Slide 17 10 mistakes you will make as a first time entrepreneur Slide 18 10 mistakes you will make as a first time entrepreneur Slide 19 10 mistakes you will make as a first time entrepreneur Slide 20 10 mistakes you will make as a first time entrepreneur Slide 21 10 mistakes you will make as a first time entrepreneur Slide 22 10 mistakes you will make as a first time entrepreneur Slide 23 10 mistakes you will make as a first time entrepreneur Slide 24 10 mistakes you will make as a first time entrepreneur Slide 25 10 mistakes you will make as a first time entrepreneur Slide 26 10 mistakes you will make as a first time entrepreneur Slide 27 10 mistakes you will make as a first time entrepreneur Slide 28 10 mistakes you will make as a first time entrepreneur Slide 29 10 mistakes you will make as a first time entrepreneur Slide 30 10 mistakes you will make as a first time entrepreneur Slide 31 10 mistakes you will make as a first time entrepreneur Slide 32 10 mistakes you will make as a first time entrepreneur Slide 33 10 mistakes you will make as a first time entrepreneur Slide 34 10 mistakes you will make as a first time entrepreneur Slide 35 10 mistakes you will make as a first time entrepreneur Slide 36 10 mistakes you will make as a first time entrepreneur Slide 37 10 mistakes you will make as a first time entrepreneur Slide 38 10 mistakes you will make as a first time entrepreneur Slide 39 10 mistakes you will make as a first time entrepreneur Slide 40 10 mistakes you will make as a first time entrepreneur Slide 41 10 mistakes you will make as a first time entrepreneur Slide 42 10 mistakes you will make as a first time entrepreneur Slide 43 10 mistakes you will make as a first time entrepreneur Slide 44 10 mistakes you will make as a first time entrepreneur Slide 45 10 mistakes you will make as a first time entrepreneur Slide 46 10 mistakes you will make as a first time entrepreneur Slide 47 10 mistakes you will make as a first time entrepreneur Slide 48 10 mistakes you will make as a first time entrepreneur Slide 49
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10 mistakes you will make as a first time entrepreneur

This is a presentation that I've given on a couple of occasions trying to teach first time entrepreneurs about the 10 mistakes that many do as first timers. I did them myself too.

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10 mistakes you will make as a first time entrepreneur

  1. 10 MISTAKES YOU WILL MAKE AS A FIRST TIME ENTREPRENEUR
  2. NO REALLY... YOU WILL MAKE THEM
  3. DON’T WORRY THOUGH I’VE MADE THEM TOO
  4. Entrepreneur DJ Tech-guy converte d to biz-guy Anders Fredriksson @andefred soundcloud.com/house_of_fred anders@shpare.com
  5. #1: KEEP YOUR IDEA SECRET
  6. OTHERWISE SOMEONE WILL STEAL YOUR IDEA!!
  7. NO THEY WON’T
  8. IF YOU ARE LUCKY THEY’LL TELL YOU WHAT THEY THINK
  9. PITCH EVERYONE
  10. wait for the Oh wow! MOMENT
  11. #2: DON’T LAUNCH UNTIL YOUR SERVICE IS COMPLETE WITH FEATURES
  12. WE HAVE TO HAVE FEATURE X ...OTHERWISE USERS WILL HATE US
  13. NO THEY WON’T
  14. IN FACT... THEY’LL PROBABLY HATE YOU IF YOU DO
  15. DO ONE THING
  16. #3: WRITE A COMPLETE BUSINESS PLAN FIRST
  17. FIRST PARAGRAPH IS A HYPOTHESIS... PROBABILITY OF BEING CORRECT IN THE LAST?
  18. STOP WASTING TIME
  19. #4: MEASURE SUCCESS WITH THE PR YOU GET
  20. PR IS GREAT...
  21. NOT THE TRUTH
  22. NOT A METRIC WORTH MEASURING
  23. #5: BELIEVE YOUR PRODUCT IS FOR EVERYONE
  24. WHO IS YOUR CUSTOMER? EVERYONE COULD USE IT!
  25. NO THEY CAN’T
  26. BE VERY SPECIFIC
  27. BUT REMEMBER... CUSTOMERS ARE NOT NECESSARILY USERS
  28. “If you are not paying for something, you are not the customer... ... you are the product being sold”
  29. #6: RUN AS FAST AS POSSIBLE
  30. EVERYTHING IS GOING GREAT...(?) ...LETS HURRY WHILE WE CAN
  31. REMEMBER WHAT YOU LEARN APPLY IT THE NEXT WEEK!
  32. #7: RAISE ONLY ENOUGH MONEY YOU NEED RIGHT NOW
  33. OUR BUSINESS PLAN SAYS... WE’LL MAKE A BUNCH OF MONEY SOON
  34. NO YOU WON’T
  35. #8: RAISE MORE MONEY THAN YOU’LL EVER NEED
  36. OUR SERVICE IS FREE... ...WE’LL MAKE MONEY ON ADVERTISING ...SOON
  37. NO YOU WON’T
  38. #9: MICRO MANAGE
  39. YOU KNOW BEST... YOU HAVE TO DO IT EXACTLY LIKE THIS
  40. BUILD CULTURE
  41. #9.5: DO EVERYTHING YOURSELF
  42. I CAN ROLL MY OWN DESIGN FOR NOW...
  43. NO YOU CAN’T
  44. #10: DO EXACTLY WHAT YOUR MENTORS TELL YOU
  45. THEY’RE REALLY GOOD ENTREPRENEURS... I’LL JUST DO WHAT THEY SAY
  46. PLEASE DON’T (this presentation is an exception to the rule...)
  47. ENJOY THE MOMENT IGNORANCE IS BLISS
  48. MAKE THOSE MISTAKES AS FAST AS YOU CAN
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This is a presentation that I've given on a couple of occasions trying to teach first time entrepreneurs about the 10 mistakes that many do as first timers. I did them myself too.

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