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The UX of Minimum Viable Products

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What is a Minimum Viable Product? How does it relate to and impact UX practice? And what are some strategies we can apply in designing them. MVPs are, in my view, core to an effective Agile/Lean UX practice, and in this talk I offer an introduction to what an MVP is and provide some strategies for how to go about designing an effective MVP. I gave this talk at IA Konferenz 2013 in Berlin. It's an updated version of a talk I gave at Hackers & Founders in Barcelona in 2012.

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The UX of Minimum Viable Products

  1. @andersramsay | #agileuxUX Singapore 2013The UX of Minimum Viable Productsby Anders Ramsay
  2. @andersramsay | #agileuxUX Singapore 2013What is a Minimum Viable Product?
  3. @andersramsay | #agileuxUX Singapore 2013What is a Minimum Viable Product?The shortest path from idea to validated learning.
  4. #agileux | @andersramsayUX Singapore 2013An entire organization is struggling to use a 20-year-oldinternal enterprise system.
  5. #agileux | @andersramsayUX Singapore 2013Pain points- Entering data into wrong fields.- Changes sometimes not saved.- Data often needing to be re-entered.- Often manually renaming/moving files.- Some departments refusing to use thesystem saying they’d never get anyactual work done.
  6. #agileux | @andersramsayUX Singapore 2013“Cool, let’s do some research, model somepersonas, create a deck of wireframes, andstart building the new system…”
  7. #agileux | @andersramsayUX Singapore 2013“Cool, let’s do some research, model somepersonas, create a deck of wireframes, andstart building the new system…”“No, let’s conduct an MVP experiment:Find one pain point, try removing it, and seewhat we learn...”
  8. @andersramsay | #agileuxUX Singapore 2013The MVP/Shortest Path to Validated Learning:
  9. @andersramsay | #agileuxUX Singapore 2013The MVP/Shortest Path to Validated Learning:
  10. @andersramsay | #agileuxUX Singapore 2013Offered riches both in user and tech learning.Could be implemented quickly.A success, even if it failed.The MVP/Shortest Path to Validated Learning:
  11. #agileux | @andersramsayUX Singapore 2013The MVP/Shortest Path to Validated Learning:
  12. @andersramsay | #agileuxUX Singapore 2013vi·a·ble  /ˈvīəbəl/Adjective1.Capable of working successfully; feasible: "the proposedinvestment was economically viable".2.(of a seed or spore) Able to germinate.
  13. @andersramsay | #agileuxUX Singapore 2013“A minimal viable product is...a rollingseries of releases that iterate and improvebased on a mix of data and vision/judgment.”—Giff Constable, Interaction 2011
  14. @andersramsay | #agileuxUX Singapore 2013Focusing on learning over features...Persist orPivot?MVP #1 MVP #2 Persistor Pivot?...etc.Experimentand learnExperimentand learn
  15. @andersramsay | #agileuxUX Singapore 2013MVP vs Product VisionOne step toward a destination on the horizon.
  16. #agileux | @andersramsayUX Singapore 2013How does this impact UX design?
  17. #agileux | @andersramsayUX Singapore 2013Changing how we collaborateAdopt Agile UX methods to enable fast/high quality cycles of work.Whole team ideation andvisioningEffective workshopsPairing across roles/disciplines
  18. #agileux | @andersramsayUX Singapore 2013Changing what we measure“Is this user-friendly?”
  19. #agileux | @andersramsayUX Singapore 2013Changing what we measure“Is this user-friendly?”“How much would you pay for this”“How much time would this save?”vs
  20. #agileux | @andersramsayUX Singapore 2013Broadening our design focusDesigning and testingproduct viability.Designing and testinguser experiences.
  21. #agileux | @andersramsayUX Singapore 2013MVP Design Patterns
  22. @andersramsay | #agileuxUX Singapore 2013PainkillerTry removing a high-value, low-cost pain point.
  23. @andersramsay | #agileuxUX Singapore 2013Fa$t MoneyTry shipping only what you think people will pay for.
  24. @andersramsay | #agileuxUX Singapore 2013Wizard of OzTry manually simulating system output.
  25. @andersramsay | #agileuxUX Singapore 2013Go Ugly EarlyTry shipping with the most bare-bones UX possible.
  26. @andersramsay | #agileuxUX Singapore 2013Fake Storefront (Archetypal Lean Startup landing page)Try marketing the product as if already completed.
  27. @andersramsay | #agileuxUX Singapore 2013Be the software (aka “Concierge”)Try manually simulating the user experience.
  28. #agileux | @andersramsayUX Singapore 2013Which pattern should I pick?- What offers the most learning at the lowest cost?- What best tests your riskiest assumptions?- Expect to use a combination of patterns.
  29. #agileux | @andersramsayUX Singapore 2013Bottom line- Designing MVPs is a craft in its own right.- Broadens the meaning of UX design.- Requires melding virtually all aspects of Agile/Lean UX.- A great measurement of your skill level as a modern UX’er.
  30. #agileux | @andersramsayUX Singapore 2013Thanks!andersramsay.com@andersramsay#agileuxPresentation:http://bit.ly/ux-of-mvps

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