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SMS Trends - August 2008
1. Mobile Messaging Trends Analysis What’s the buzz in mobile messaging? Prepared by Sentient Communications for Clickatell
2. Brief Objective - to look at SMS stories hitting the headlines and what the media is talking about Methodology - online tracking and analysis of 12,000 online articles during July 2008 Deliverables - to identify messaging gaps versus overtraded areas
3. Financial Services “ SMS phishing on the increase” “ Nielsen Mobile sees uptick in mobile commerce” “ Banking on new technology” This vertical is abuzz with news of more banks adding mobile payments as a business solution and using SMS for security purposes in the fight against fraud. Overview Headlines
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5. Retail “ SMS boosts airport shopping” “ Text messaging and vending machine as touch-point retail tools” The retail sector seems to be lagging in its adoption of mobile messaging as a business tool. Current use is limited to promotions, product information and customer relationship management. Overview Headlines
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7. CRM / Mobile Marketing “ Harrah’s Casino uses SMS to promote concert series” “ Gas station alerts consumers of price hikes via SMS” “ Etihad launches SMS cargo tracking” Mobile messaging has gained widespread adoption within this vertical and is used for promotional as well as cost-reduction purposes. Overview Headlines
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9. Healthcare “ SMS reminders reduce missed appointments by 27%” “ Next-gen stop smoking via text message service launched” “ Texts new tool in teen counselling” The healthcare sector are late adopters of SMS but can benefit hugely from using the technology. Business uses of SMS include cost savings and delivering critical healthcare information. Overview Headlines
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11. Transport / Supply Chain “ Melbourne’s move towards a logistics city” There is a vast gap in this vertical. The transport and supply chain industries seem largely unaware of the benefits SMS provides. Limited uses include improved business process and sharing of critical information. Overview Headlines
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13. Travel / Tourism “ UK Tourism to cut marketing costs with SMS” “ Mobile innovation adds to Las Vegas’ tourism technology” “ Mobile and travel - the whole world in their hands” The travel and tourism industry is using SMS to promote, save costs, and provide easy access to services such as bookings and entertainment. Overview Headlines
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15. Government “ See crime? Text it” “ Farmers get weather alerts via SMS now” “ Italians dial up best food price” Governments all over the globe are adopting SMS to assist in getting critical information to citizens and aid crime fighting efforts. Overview Headlines
