ELSE Corp è una startup italiana che sta facendo disruption nell’ambito del fashion retail grazie allo sviluppo di una piattaforma Saas e BtoB rivolta ai produttori di calzature e ai grandi brand della moda. Durante gli Explore Talks Andrey Golub,Co-Founder & CEO di ELSE Corp, ha presentato il progetto comprensivo di scanner da inserire nel virtual point of sale dei brand.

1. © 2016 ELSE Corp S.r.l. 1
EXCLUSIVE LUXURY SHOPPING EXPERIENCE

2. 2© 2016 ELSE Corp S.r.l.
A Tailor of the Latest Fashion

3. Today: Factory 4.0 The Fully Connected Way of Making Things
3© 2016 ELSE Corp S.r.l.
SOURCE:
Roland Berger
Strategy
Consultants

4. 4© 2016 ELSE Corp S.r.l.
Once in the past… The Origins
https://vimeo.com/156406281

5. ELSE Corp
5© 2016 ELSE Corp S.r.l.

6. INDUSTRIAL “MADE TO MEASURE” MADE SIMPLE
6© 2016 ELSE Corp S.r.l.
The Core Concept

7. Unique Value Proposition: a META platform for…
7© 2016 ELSE Corp S.r.l.
3D Fitting
- Fitting for 3D model of a
products
- 3D avatar of customer
Virtual Fitting Startups
Scan Input
- Good hardware development
- Cloud services for better avatar
creation & analysis
Body Scanners Startups
- Real - time product
display on a digital mirror
- Product color
replacement
Virtual Mirrors Startups
Try - On Features

8. Management at 100%
Virtual Retail in the Cloud
ON -DEMAND / SMART
MANUFACTURING
PRODUCT DESIGN
ANALYTICS
INDUSTRIAL MADE
TO MEASURE
SMART SUPPLY
CHAIN
3D PRINTING AT
THE ENTERPRISE
Consumers Manufacturers
PRODUCT CONFIGURATOR
VIRTUAL SHOPPING
3D BODY SCANNING
PERSONALISED CLOTHES
STYLE ANALYTICS
New
Distribution
Model
Integrable
to Any
DistributionDesignerBrand
Agile
Manufacturing
Sales
Channel
Store
3D Service
Providers
V.I.P. e-commerce
platform
8© 2016 ELSE Corp S.r.l.
ELSE’s Direct to Consumer Model

9. 9© 2016 ELSE Corp S.r.l.
Service Delivery & Supply Chain: !Powered by”
DISTRIBUTIONOPERATIONMANUFACTURING
Online Brand Store Department Store Franchising
Virtual Franchise
A
Virtual Franchise
B
Virtual Franchise
C
Offering Brand Catalog
Brand’s CRM
Brand’s Customer
Order Management
Virtual Shopping / Product
Configuration of Brand
Brand’s Payment
Management
Brand’s Logistics
Raw Materials
Supplier
Manufacturer Samples Manufacturer
Components
Supplier

10. DISTRIBUTIONOPERATIONMANUFACTURING
10© 2016 ELSE Corp S.r.l.
Service Delivery & Supply Chain: “VIRTUAL MERCHANT”
Regional Hub Regional Hub Atelier
Corner
PoS
Regional Hub
Customer
Salon Purchase
Salon Purchase
Franchising Network
Distribution
Management
ELSE
Merchant
Logistics
Virtual Shopping /
Product Configuration
Regional Hub
Regional Hub
Payment
Management
Brand’s Catalog
MTM Club Catalog
Distribution Management
Brand’s Manufacturer Samples Manufacturer 3D Hub
White Label
Manufacturer
Components Supplier Raw Materials Supplier

11. Andrey Golub
Co-Founder & CEO
Riccardo Isola
General Manager
Javier Orduño
Art Direction &
Brand Identity
Taira Colah
Research &
Development
Daria Kosheleva
UI, UX & 3D
Mirei Ong
Interaction Design,
UX & UI
INNOVATIONTEAMMTMCLUB
Shirin Hamzelou
3D Design
Irene Lionetti
Fashion & 3D Design
Beti Büyükdemirci
Business Analyst
Alina
Shagiakhmetova
Brand Manager
Minji Lee
South Korea
YongMing Wang
China
Konstantin
Karavaev
Russia
Andrey Vinogradov
UX & Front-end
Migyeong Jo
3D Design
Jad Ghorayeb
Middle East
11© 2016 ELSE Corp S.r.l.
E.L.S.E. People- the Team at Polihub

12. © 2016 ELSE Corp S.r.l. 12
Pioneering the Virtual Retail Revolution

13. Now
25% are
willing to pay
a premium
price (+20%)
(Deloitte, 2015)
45% spend
money on
personalization
(Forrester, 2015)
45% are
comfortable
waiting longer to
get a personalized
product
(Deloitte, 2015)
“By 2020, 15% of the clothing Americans buy will be
customised. That is $35 Bn worth in sales in apparel alone.”
Merjin Helle
VP SAP America
The Future
“Hyper-personalisation has started to grow in 2015 and
will become a more important part of the customer
experience over the next couple of years”
Craig Cannon
IBM Business
Development Manager
Luxury Products Customisation: Now & The Future
13© 2016 ELSE Corp S.r.l.

14. IN LINE WITH THE
BRAND’S STYLE
CAN BE
CUSTOMIZED
“PERFECT” FOR
THE CUSTOMER
MADE WITH THE BEST
RAW MATERIALS
The Ideal Garment: Brand Style & Customisation
14© 2016 ELSE Corp S.r.l.

15. Integration into Brand Offer
15© 2016 ELSE Corp S.r.l.
MTM
MTO
customisation
In Store E-Commerce
In Store Inventory (Local stock)
To hide all complexity
Store assistant does
things for you
Style Suggestions

16. Mass Customisation at INDUSTRIAL SCALE
16© 2016 ELSE Corp S.r.l.

17. Each Virtual Capsule collection is comprised of a selection of items that follow
the theme or mood of the collection. Each product within the v.c.c. is made up
of elements, and each element has it’s own set of possible configurations.
Basic Product Customization Logic
17© 2016 ELSE Corp S.r.l.

18. Brand View for V-Retail: A Virtual Shoe Collection
18© 2016 ELSE Corp S.r.l.

19. New Service: Needs to be tested
and fixed from the trial results.
New UX: Customers need to be ready to
buy. If it's a good niche for such a service,
convince people with advertising and
brand name.
Market Strategy: step by step…
19© 2016 ELSE Corp S.r.l.

20. Brand Experience Corner: A Virtual Retail Console
20© 2016 ELSE Corp S.r.l.
A physical point of sale where the end user can tangibly experience the brand’s configuration process
Virtual Point of Sale (brand’s design)

21. Mobile Controller Main Application
Controller Configurator
T h e B o u t i q u e
serves as a sort of
‘homepage’ from
where all other
‘ s c r e e n s ’ a n d
applications are
accessed.
ELSE VR Application: A Virtual Boutique 3D
21© 2016 ELSE Corp S.r.l.

22. Integration with e-commerce
merchants websites.
Integration into e-commerce
technology.
Integration into e-commerce
service provider’s platforms.
ELSE is an infrastructure for Virtual Retail services (own and 3-rd
parties), and a way to build custom Virtual Shopping applications
V - CRM
DAM
3D Services
Real Time
Recommendations
Service Delivery Scenario: e-Commerce Integration
22© 2016 ELSE Corp S.r.l.

23. Client View for V-Retail: A Virtual Shoe Configuration
23© 2016 ELSE Corp S.r.l.

24. How it Looks: a 3D view and fitting experience
24© 2016 ELSE Corp S.r.l.

25. How it Works: a 3D foot scanning experience
25© 2016 ELSE Corp S.r.l.

26. Made to Measure scenario: IN PROGRESS 2016
26© 2016 ELSE Corp S.r.l.

27. The Virtual Shopping CX Scenario- MyShoe
27© 2016 ELSE Corp S.r.l.

28. From Direct to Consumer
to Industry 4.0
28© 2016 ELSE Corp S.r.l.
https://vimeo.com/1838530

29. “For the next 5 years, I do not see many things happening. In 30/50 years you will be measured by a body scanner,
the measurements will be sent to a production facility completely run by computers, the suit will be assembled
without any human touch and then it will be sent back for trial. The client will try it on and the suit will be loosen or
tighten where the client feels it. The suit will be made using nanotechnology that when connected with the client
brain will alter itself without any human intervention. Probably the person that will assist you in store will be just a
facilitator totally unaware of fashion trends because, for them, you will look at styles and ideas just from famous
bloggers on the social media platforms.”
Giovanni Luigi Bordone - SCABAL Brand Ambassador
E.L.S.E. is working to reach this scenario many
years before this prediction:
Made to Measure in “5 to 50” Years?
29© 2016 ELSE Corp S.r.l.

30. Hybrid Manufacturing for the Footwear Industry
30© 2016 ELSE Corp S.r.l.
Product Manufacturing Innovation
ADDITIVE TRADITIONAL

31. Summary of Macro Processes of Shoe Making
31© 2016 ELSE Corp S.r.l.
TRADITIONAL
MANUFACTURING
Closing /
Machining
Lasting &
Making
Clicking /
Cutting
Finishing

32. Main Challenges for Additive MTM Manufacturing
32© 2016 ELSE Corp S.r.l.
In an MTM scenario, where products are made on demand based on the
measurements of the customer, the main challenges we face are to find the
optimum input to give to manufacturers regarding
Creation of MTM Shoe
Last for each
customer.
They are very complex
objects made from
several parts.
SHOE LAST SOLES LEATHER
(and other natural materials)
Creation of MTM
insoles, midsoles,
outsoles.
Today they require
specific equipment
and are made by
specialized
companies.
Use of natural
components (eg.
made from leather)
together with 3D
printed components.

33. Shoe Last: Uses + Examples
33© 2016 ELSE Corp S.r.l.

34. Fully 3D Printed Shoe Lasts. but…
34© 2016 ELSE Corp S.r.l.

35. Parts of Traditional Shoe Lasts: it’s complicated!
35© 2016 ELSE Corp S.r.l.

36. For now?
36© 2016 ELSE Corp S.r.l.
NEW SDF-HS
The best technology for
a higher productivity
HS ALSO FOR
TRADITIONAL
TECHNOLOGY
Newlast beats the only
existing competitor
AUTOMATIC INJECTION
LAST
Newlast automatic
solution for managing
injection last
production
DIGISCAN2014 FULL
First robotic fully
automatic structured
light last scanner
EASYFIT FOOT SCANNER
High precision Laser
Foot scanner
NL-EASYLAST3D vs. 3.0
The last frontier of
CAD/CAM for the
modification of last
WORLDWIDE LEADER IN
CAD FOR LAST DESIGN
& MANUFACTURING

37. Soles: Uses + Examples
37© 2016 ELSE Corp S.r.l.

38. Basic Process - 3D Printed Sole or 3D foot print
38© 2016 ELSE Corp S.r.l.

39. For a leather Soles for a TRUE “Made in Italy” Product
39© 2016 ELSE Corp S.r.l.

40. Materials Cutting: Uses + Examples
40© 2016 ELSE Corp S.r.l.

41. Use of materials, generated directly by 3D Printing Lab, already MTM (as needed for every single order)
Components are printed to measure and then assembled.
No waste - save on cost + (some environmental benefits)
No cutting - time saving
3D DESIGN 3D PRINT END PRODUCT
3D Printed, Made to Measure Materials (No cutting needed)
41© 2016 ELSE Corp S.r.l.

42. The materials? hmmm
42© 2016 ELSE Corp S.r.l.

43. ATOM is a company leader in
the field of cutting soft and
semi-rigid materials.
- from footwear to the various
industrial applications
http://www.atom.it/index-uk.html
An industrial
partner of ELSE
for Footwear 4.0
Best of class (& traditional)- advanced Industrial Cutter
43© 2016 ELSE Corp S.r.l.

44. 3D Scanning: Uses + Examples
44© 2016 ELSE Corp S.r.l.

45. The Structure Sensor is a 3D sensor that, when attached to an iPad, can scan in 3D with existing apps,
turning the iPad into a portable 3D scanner.
Occipital now has access to algorithms developed by Lynx that make 3D depth mapping far more
accurate than ever before.
PROS: Innovative 3D sensing platform. Can serve as a 3D scanner. Good opportunity for software
developers to create related apps. Compact. Seamlessly integrates with iPad.
CONS: Best for software developers and early adopters. Few apps are currently available for this device.
Occipital Structure Sensor x Lynx Laboratories
45© 2016 ELSE Corp S.r.l.

46. Example: Right Shoes 3D Scanner (feet scanning)
46© 2016 ELSE Corp S.r.l.

47. In Store & Portable - Fully Integrated with E.L.S.E.
47© 2016 ELSE Corp S.r.l.
A 3D foot scanner specially designed for
footwear shop assistants to use easily in
store.
HOW:
1. A customer can have their feet
scanned in store
2. The scanned data is saved on the
cloud
3. The data is accessible by the
customer through their profile
4. The data is used by the manufacturer
to make the shoes to measure.
BENEFITS:
• easy installation & usability
• easily portable: lightweight & wireless
• quick
• low cost
• provides automatically a 3D model
• more than twenty foot measures

48. Example: Bean Bag Module by TechMed3D (feet scanning)
48© 2016 ELSE Corp S.r.l.
To allow a pre-correction.
Can be used with TechMed3D’s Structure
Sensor or BodyScan (scanners).
Provides reference points to the scanner
while scanning.

49. Advanced 3D Scanning for High Heels in-store
49© 2016 ELSE Corp S.r.l.
• To obtain an accurate scan of the
customer’s foot in the position
needed for wearing the high heel
shoe
• This also helps with accurate AVATAR
creation for Virtual Fitting.
HOW:
1. Each shoe in the collection will have
a corresponding transparent heel
base
2. Customer places foot on transparent
heel base during scanning process
3. The scanner captures the customer’s
foot arch and shape at the
particular height they want
4. The scanned data is used when
manufacturing the MTM shoe +
avatar
Scan
Scan Result
Heel
Samples
Example

50. 3D Printing: Uses + Examples
50© 2016 ELSE Corp S.r.l.

51. Rapid Prototyping: From Design to Printed Shoe
51© 2016 ELSE Corp S.r.l.

52. How: United Nude 3D Printed ‘Float’ Shoes. Designed and
printed the shoe (on the CUBE Printer) in three parts that
just simply link into each other, forming the final product.
The fact that the shoe is made out of three parts actually
adds to the design. To make the shoe more comfortable
they added a hand cut rubber outsole.
Designed & Printed in 3 Parts
52© 2016 ELSE Corp S.r.l.

53. HOW: The stainless steel heels and the
heel decorations of dyed polyamide
are 3D printed.
https://i.materialise.com/blog/3d-printed-shoes-
combining-3d-printing-in-plastics-steel-with-
traditional-craftsmanship
Combining 3D Printing with Traditional Craftsmanship
53© 2016 ELSE Corp S.r.l.
HOW: The stainless-steel heels and
alumide lattices (front) are 3D printed.

54. 3D Printing with Different Metals
54© 2016 ELSE Corp S.r.l.

55. Gold Plated Heel Generated from Unique Algorithms
55© 2016 ELSE Corp S.r.l.
Francis Bitonti Studio X United
Nude X 3D Systems collection
Mutatio.
The collection mixes both new
a n d t r a d i t i o n a l c r a f t i n g
techniques.
HOW: Each shoe in the edition is
u n i q u e g e n e r a t e d b y a n
algorithm developed by the
designer.
The heel of the shoe is SLS printed
in a nylon and then gold plated.
The Upper is made of leather.

56. Comfort, Not Only Great Design, Thanks to 3D Printing
56© 2016 ELSE Corp S.r.l.
http://www.3ders.org/articles/20151007-adidas-materialise-to-
present-futurecraft-3d-printed-sneaker-the-future-of-running-
shoes.html
http://www.dezeen.com/2015/10/07/adidas-creates-3d-
printed-futurecraft-soles-to-mimic-runners-footprints/
Adidas teamed up with
M a t e r i a l i s e t o p r e s e n t
F u t u r e c r a f t 3 D p r i n t e d
sneaker, the future of running
shoes.
Adidas has unveiled a 3D-
printed shoe sole that can
be tailored to the exact
contours of the wearer's feet.

57. 3D Printed Stamps for Leather
57© 2016 ELSE Corp S.r.l.
source: http://www.instructables.com/id/3D-
Print-Your-Own-Leather-Stamps/?ALLSTEPS
3D Printed Stamps can be created
to make unique patterns for leather
stamping.
HOW:
• 3D modelling program to create
the stamp design
• 3D printer - here they use Objet
Connex 3D printers which are UV
cure resin printers that print at a
very high resolution in a few
different materials.
• A hard 'ABS like' material printed
with a glossy finish
• D M L S ( d i r e c t m e t a l l a s e r
sintering)

58. With 3D Systems’ new Fabricate platform, brands can 3D print onto mesh fabric.
HOW: Fabricate packs can be purchased on the 3D Systems site, with a $149 Fabricate Design Pack buying
designers a filament cartridge, textile squares, and six Fabricate .textile designs; however, a Fabricate
Starter Pack comes with a Cube 3D printer, cartridges, textile squares, and a set of six .textile designs for
$1,199.
58© 2016 ELSE Corp S.r.l.
3D Printing onto Mesh Fabric to Apply onto Shoes

59. 3D Cutting: Uses + Examples
59© 2016 ELSE Corp S.r.l.

60. Add ons & Elements: 3D Cut
60© 2016 ELSE Corp S.r.l.
Sophie Webster
Add ons &
decorative
elements can be
3D cut & then
attached to the
shoe

61. Charlotte Olympia
3D Laser Cut to Create Unique Textile
61© 2016 ELSE Corp S.r.l.
The material is 3D
laser cut to
create a unique
textile that is used
for the body of
the shoe.

62. Personalized Patterns & Monograms
62© 2016 ELSE Corp S.r.l.

63. Customers may personalise the patterns on their insoles,
either by:
1. choosing from a selection of patterns or
2. they may be invited by the brand to collaborate on
the pattern design and create a unique pattern.
HOW: Patterns may be digitally created in-store or online
and printed in-store on the insoles or at the time of
manufacture.
Personalized Pattern: Insoles
63© 2016 ELSE Corp S.r.l.
Source: freshelites.com

64. Personalized Pattern: Soles
64© 2016 ELSE Corp S.r.l.
The sole of the shoe
can be decorated,
embossed,
embroidered or
printed according
to how the
customer would like
to personalize it

65. Personal Messages & Monograms: Embroidered or Printed
65© 2016 ELSE Corp S.r.l.

66. Quality & Comfort
66© 2016 ELSE Corp S.r.l.

67. EXAMPLE: RS Scan for
dynamic gait analysis
and Materialise for 3D
printing, have joined
forces to create the
newly-founded RS Print.
http://www.rsprint.be/#
MTM 3D Printed Insoles from 3D Scan
67© 2016 ELSE Corp S.r.l.

68. Sent to
customers with
their MTM shoes
3D Printed Personalized Shoe Tree (Tendiscarpa)
68© 2016 ELSE Corp S.r.l.

69. A Shoe From the Future?
69© 2016 ELSE Corp S.r.l.
3D Printed by
Delcam Crispin
with Leather Upper

70. Virtual Retail in Virtual Reality-
the (not so far) future?
70© 2016 ELSE Corp S.r.l.

71. Virtual Retail and Mixed Reality: E.L.S.E.’s SDK x VR
71© 2016 ELSE Corp S.r.l.

72. www.else-corp.com
KNOW MORE ABOUT
72© 2016 ELSE Corp S.r.l.
https://vimeo.com/185774799

73. Thank You!
Andrey Golub, Co - Founder & C.E.O.
a.golub@else-corp.it
73© 2016 ELSE Corp S.r.l.

74. Disclaimer
Brands’ logos inserted in this presentation belong to their respective owners and ELSE Corp
Srl does not claim rights over them.
Data and information provided in this presentation belong to public sources of digital
access. ELSE Corp Srl has no responsibility for the accuracy of these sources.
The pictures that are on this document are copyrighted to their personal owners. The credit
is to the owner and in no way we are claiming the right to these photos.
The pictures are taken from URL’s on the web and believed to be public.
74© 2016 ELSE Corp S.r.l.