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Promoting Academic Libraries and Reference Services Andrea Mullen LIS 698, Seminar and Practicum, Spring 2011 Dr. Tula Giannini
Project Identification ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],-has more than 70 undergraduate majors and 60 graduate majors
Brooklyn College  Library Holdings in the library include: -1.5 million volumes -45,000 serials -43,000 electronic serials -40,000 electronic books -technologically advanced
Now, what did I do? Interlibrary loan Reference Desk Working on various projects
Core Book Collection ,[object Object]
Data: College Students Today   (And how to reach them)
College Students and Social Media ,[object Object]
Twitter is also gaining in popularity
What Does this Mean? ,[object Object],[object Object],[object Object]
Proactive Marketing Could be used to promote Question Point services
Edible Book Contest University of Illinois at Urbana-Champaign To Grill a Mockingbird Frank in Stein Candied Voltaire  The Malted Falcon
What the Brooklyn College Library may want to market
Use the two outlets to announce:  -Changes in library hours, closures of certain areas at the library   -Availability of chat reference services to BC students -Happenings at the library such as events and tutorials -Librarian recommendations on Web 2.0 tools such as CaptureFox -Publications from library staff -Answering questions through Facebook chat, Facebook message

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The challenges of promoting academic libraries and reference

  • 1. Promoting Academic Libraries and Reference Services Andrea Mullen LIS 698, Seminar and Practicum, Spring 2011 Dr. Tula Giannini
  • 2.
  • 3.
  • 4. Brooklyn College Library Holdings in the library include: -1.5 million volumes -45,000 serials -43,000 electronic serials -40,000 electronic books -technologically advanced
  • 5. Now, what did I do? Interlibrary loan Reference Desk Working on various projects
  • 6.
  • 7. Data: College Students Today (And how to reach them)
  • 8.
  • 9. Twitter is also gaining in popularity
  • 10.
  • 11. Proactive Marketing Could be used to promote Question Point services
  • 12. Edible Book Contest University of Illinois at Urbana-Champaign To Grill a Mockingbird Frank in Stein Candied Voltaire The Malted Falcon
  • 13. What the Brooklyn College Library may want to market
  • 14. Use the two outlets to announce:  -Changes in library hours, closures of certain areas at the library   -Availability of chat reference services to BC students -Happenings at the library such as events and tutorials -Librarian recommendations on Web 2.0 tools such as CaptureFox -Publications from library staff -Answering questions through Facebook chat, Facebook message