Company profile

The Agency for the interactive age

© H-art 2011 | All Rights Reserved | H-art is a GroupM Company

martedì 11 ottobre 11

Company Proﬁle
2011



Born here, April 2005
Ca’ Tron, Treviso (Italy)

A company made in H-Farm The next generation incubator


Now part of GroupM
EWA
Bespoke Communications

© H-art 2011 | All Rights Reserved | H-art is a GroupM Company A World Leader in Marketing & Communications

H-art is
Key Facts: Sample Clients:
Founded: April 2005 Alessi
Revenues (2011): €10.5 M Barilla
Personnel Count: 100 Beiersdorf
Treviso, Milano, Firenze, Roma Condé Nast

an interactive
(Italy) Dainese
Web site: www.h-art.com Diesel
Ikea
Capabilities: Illycaffè
Strategy & Planning Mediaset
Mondadori

marketing
Digital Marketing
Communication Nike
Interaction Design Pirelli
Motion Graphics Regione Toscana
Digital Studio Telecom Italia
Sound Design TIM

and technology
Web development The North Face
Mobile development Versace
Social Media Wind

company


Some Numbers
2010 REVENUES 8M€ (+44%) - PBT: 1.1M€ (+46%)
2011 REVENUES 11M€ - PBT: 2M€

Ofﬁce: Treviso, Firenze, Milano, and now also in Rome
74 Headcounts + 30 freelance

60 Clients managed by 7 Client Focused Verticals
(Client Director, Strategic Planner, Art Director)



100 PEOPLE
TREVISO, MILAN, FLORENCE, ROME ...NOT ALL LIKE HIM

MATURE PEOPLE

SERIOUS

CREATIVE...

TEAMWORKY

STRONG LEADERS

H-art beliefs



Digital experiences are
crucial to consumers
perception and opinion
about a brand.


Digital brand experiences
happen within brands’
properties but much more
out of them.


Digital brand experiences
can drive sales,
can make people feel indifferent
or can even break brands.


The conversation is welcome
but consumers need to be
really engaged.



entertainment
stories
emotions
rewards
deals
useful services
opinions from users like them
value


Engaged consumers
turn quickly to advocates.



Engagement,
(Purchase)
Recommendation.
An instant process.


Social engagement
make things relevant



Engagement create
leads & customers.



THE ENGAGEMENT CURVE


TODAY BRANDS NEED A
CONTINUOUS
MULTITOUCHPOINT
ENGAGEMENT PLATFORM


Brand Properties
Owned Media

Websites Mobile Applications Emerging Media Properties

Social Networks
Earned Media


Brand Properties
Owned Media

Like Button Activity Feed
The Like button lets users share pages from The Activity Feed plugin shows users what their
your site back to their Facebook profile with friends are doing on your site through likes and

The Bridge one click. comments.

Social Plugins Recommendations Like Box
Engaging social experiences to your users The Recommendations plugin gives users The Like box enables users to like your
personalized suggestions for pages on your Facebook Page and view its stream directly
site they might like. from your website.

Login with Faces
Facepile
The Login with Faces plugin shows profile
The Facepile plugin shows profile pictures of
pictures of the user's friends who have
the user's friends who have already signed up
already signed up for your site in addition to
for your site.
a login button.

Live Stream
Comments
The Live Stream plugin lets your users share
The Comments plugin lets users comment
activity and comments in real-time as they
on any piece of content on your site.
interact during a live event.

Social Networks
Earned Media


How to leverage digital channels such as the
web, mobile devices, in-store technologies,
and other emerging media to engage people?

How to connect brand properties with the
conversation sphere?
H-art obsession is answering this question
with simple, creative & innovative solutions.


H-art is about measurable engagement



H-art is about ﬁnding new, awesome, effective ways to
connect brands with consumers

continuously



This is why H-art needs to follow the consumer trends
and advise brands on where/how they should try to
stimulate the engagement,
designing customised projects



+strategy
+marketing
+design
+technology
all in 1 place, the 1.


H-art offerings



CONSUMER
BRAND CREATIVE
INSIGHTS &
IDEA IDEA
ANALYSIS
Business Objectives
Project Goals
Customer analysis &
targeting
Competitive analysis
Digital Business
Structures
Digital Activation
Strategy
STRATEGY
GROUPM/GROUPM INTEGRATION IS A REAL ASSET ON THIS RESPECT



Corporate Websites
Web Platforms
E-commerce platforms
Intranets
Web Mobile Other platforms
Information Design
User Experience Design

iPhone Vertical Apps
iPad Vertical Apps
Android OS Vertical

PRODUCTION Apps
HTML5 Mobile Websites
& Apps



Social Media Strategy
Brand Assessment
Social Media Monitoring
Inﬂuencer Outreach

Facebook Fan Page Mgmt
Facebook Applications
Social Media SEO SEM/Media
Facebook Sweepstakes
Twitter channel Mgmt
Twitter Bots

Location Based Mktg
Applications

MARKETING Search Engine
Optimization
Search Engine Marketing
Media Buying & Planning
(via GroupM)



Custom Formats Display Rich Media Creative concept
Production
Rich Media
Custom Formats

DIGITAL MEDIA



Critical Asset:
Full in-house creative process connecting
Strategic, Creative, IXD and Tech people



Listening to client's needs deeply
Storming our brains into lateral thoughts
Studying what customers think, say and do in their life
Analysing how customers interact with any digital interfaces
Deﬁning which is the best tech solution to bring the creative conce
Ranking actionable roadmap that can drive the project process

we t ink
Discovering h-earting ideas to drive a design and strategic concep
Deﬁning kpis for each action we've planned


Designing user workﬂow and information architecture
Sketching
Prototyping
Designing user interface framework

we s ape Deﬁning visual styleguide
Writing system requirements
Pointing out development mandatories


Joining client in development and IT infrastructure development
Infrastructure setup (testing & production)
Developing creative concept into a concrete client & server side de
Integration with 3rd-party systems

we ands
Testing, testing, testing


Research

Content Production

Sound design

Storytelling

Creative environment

Critical Asset:
Social Media Room



Practices, Methodology, Tools

Critical Asset:
Mobile Team



Skilled Mobile developers

H-art portfolio
A selection of Works



Client: Diesel
Project: Corporate website
URL: http://www.diesel.com/


Client: Diesel
Project: iPad Application
Diesel SWF Arcade on iTunes


Diesel SFW Arcade

GOAL
Create a new way to show users the new Diesel’s collection in a very
“diesel way”

STRATEGY
With this app users can explore the new collection and through two
different vintage games: Intimate Panic and strip poker (linked to the
online store). This app includes also a store locator.

RESULTS
50.000 downloads

DEVICES
iPad



Diesel SFW Arcade



Client: Versace
Project: Corporate website
URL: http://www.versace.com/


Client: illy
Project: Global Websites design
illyssimo Website
‘illy locator’ iPhone Application
URL: http://www.illy.com/
http://www.illyusa.com/
http://www.illyissimo.com/
‘illy locator’ available on iTunes


illy locator

GOAL
To generate brand awareness and positioning Illy like a real coffee expert

STRATEGY
Give to all coffee lovers the possibility to ﬁnd in an easy way the closest Illy
bar and to discover the best way to get to it

RESULTS
30.000 downloads

DEVICES
iPhone



illy locator



Client: Nike
Project: Nike Football website
Social Media presence management
URL: http://www.nike.com/nikefootball/


Client: Nike
Project: iPhone Application
‘Nike Goal’ available on iTunes


Nike goal

GOAL
To give to Nike fan the possibility to follow live the matches and
immediately get access to the player and the Nike boot that scored the
goal. Create engagement for the target and increase brand awareness

STRATEGY
“Be on the moment” with the brand and became the easiest and coolest
iPhone app to update Nike fan with the results of A-series TIM Italian
Championship. To show Nike Athletes and link to product. Moreover with
the new functionality “FORECAST” you can challenge your Facebook
friends trying to guess the number of goals scored every week in the A-
serie TIM

RESULTS
200.000 downloads
Awarded by Apple for Design in 2010

DEVICES
iPhone



Nike goal



Client: Heineken
Project: Italian Portal
http://www.heineken.it


Client: Dainese
Project: Corporate website &
e-commerce platform
URL: http://www.dainese.com/


Client: Pirelli
Project: iPhone App
Pirelli Diablo Super Biker on iTunes


Pirelli Diablo Super Biker

GOAL
To generate brand awareness and transform the performance heart of the
brand and its products into a mobile app for bikes and speed lovers

STRATEGY
Diablo Super Biker app allows bikers to track lean angle and other
important info of their ride.
The app assists bikers both on track and on normal streets by providing
many useful information that can be saved and shared

RESULTS
20.000 downloads
online since August 2011

DEVICES
iPhone (soon on Android)



Pirelli Diablo Super Biker



Client: Moleskine
Project: C2C Platform
URL: http://artistmarketplace.moleskine.com


Moleskine
website + C2C commerce (Frontend and Backend)
H-art collaboration with Moleskine brought
to the design of a Marketplace where, for the
ﬁrst time, artists can customize their own
Moleskine, share their talent and meet their
brand lovers. The Artist Moleskine
Marketplace is unique also because it gives
artists the possibility to sell their creations
online.

A place to visit and look for inspiration as
well as a place for sharing creativity with
different artists and an opportunity to buy a
unique product. H-art designed more than
just an ecommerce platform, this is a real
community run by creative people.
Just a few simple steps and any artist can
turn into a seller: simply connect your Paypal
account, upload your images and their
descriptions and you can start selling.
© H-art 2011 | All Rights Reserved | H-art is a WPP Company


Moleskine
Moleskine fans on the other hand will have
the possibility to choose from the large
range of artist customized creations: carved
collage, embroidered, linocut, painted and
whatever else the artists come up with.
When choosing a product fans can also be
guided and inspired by the Facebook LIKE
tags received by the product.
Many ideas for all your special occasions, be
it a trip, a present, a wedding or a holiday.
Each sale is dealt with directly between the
artist and the vendor so that brand lovers
from all over the world are free to interact
with each other.
Trust Moleskine? You’ll love its Artist
Marketplace

© H-art 2011 | All Rights Reserved | H-art is a WPP Company


Client: IKEA
Project: Social Catalogue
URL: http://www.socialcatalogue.ikea.it/


Client: Condé Nast
Project: iPhone Application
‘Glamour Persona Shopper’
available on iTunes


Glamour personal shopper

GOAL
To create an innovative way to shop and generate engagement and brand
awareness around Glamour and its
readers

STRATEGY
This app is a guide to shop in Italy and offers shopping advice directly
from Glamour’s fashion department. Users can also geo-locate most glam
shops and add a description of them

RESULTS
80.000 downloads

DEVICES
iPhone



Glamour personal shopper



Client: KPN
Project: iPad Application
‘KPN’ available on iTunes


KPN iPad app

GOAL
Offer the KPN clients the possibility to see contents of tv’s channels
everywhere with their tablet device

STRATEGY
With this app customers can enjoy their subscription everywhere:: they
can also record programs, take a look to the EPG or browse the
catalogue

RESULTS
20.000 downloads in 1 week

DEVICES
iPad



KPN iPad app



Client: 2night
Project: Physical Like Boxes
‘2night awards tour’


Likeboxes
A digital
touchpoint in å
space



hAd
introducing



hAd
A fast and easy solution
to connect OFF/ON

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Users see an outdoor campaign Users ring the phone number Users get an SMS, containing a link
where a phone number is displayed (it’s free) to a reach features HTML5 Website



Input trigger Output

Magazine

www.h-art.it

Tv
Smartphone device
041234567

Radio

Outdoor campaign 041234567



Try it now!
Wanna know more about us?
Ring now ............ (It’s Free!)



3 REASONS WHY
YOU WANT TO HAVE H-ART
AS YOUR PARTNER


WE COMPLETE
AND EXTEND
YOUR WORK


WE CREATE ‘ENGAGEMENT’


NO MEDIA GROUP GLOBALLY
HAS SOMETHING LIKE US INSIDE


THANK YOU
H-art
Via Sile, 41
31056 - Ca’ Tron (Treviso)

All rights reserved. This publication is protected by copyright.
No part of it may be reproduced, stored in a retrieval system,
or transmitted in any form, or by any means, electronic,
mechanical, photocopying or otherwise, without written
permission from the copyright owners.

Every effort has been made to ensure the accuracy of the
contents, but the publishers and copyright owners cannot
accept liability in respect of errors or omissions. Readers will
appreciate that the data are as up-to-date only to the extent
that their availability, compilation and printed schedules will
allow and are subject to change.


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