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Why mobile applications will become more important in the future
- 1. Why mobile applications will become more important in the future Based on the paper "Mobile as 7th Mass Media" by Alan Moore (SMLXL, 2007). Free downloadable on request at http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html Andreas Bossard
- 3. 1. Personal: My Media http://www.flickr.com/photos/yourdon/2675323741/
Notas del editor
- websites are also applications
- Benefits in comparison with other medias. Especially desktop computers
- 60% of married mobile phone owners will not share their phone with their spouses. if we lose our wallet , on average we report it in 26 hours . But if we lose our mobile phone , on average we report it in about 1 hour .
- 2005: 6 out of 10 people sleep with the mobile phone physically in bed with them 72% of the population use the mobile phone as their alarm clock. The phone is taken to the restroom
- Applications can inform you based on your context. E.g. if you are in a certain location
- in South Korea all credit card companies enable their credit cards to the owners’ mobile phones by default, offering to send an optional old-fashioned plastic credit card to the customer’s home address for free. Slovenia every vending machine, every McDonalds restaurant and every taxicab accepts payment by mobile phone
- (convergence of user&creator) User can not only consume , but also produce. Not only text, but also video . E.g. reportings of Haiti . Whenever they feel like communicating or producing content and distributing , they can do it.
- Has to do with point number 1: is personal Marketers dream: Unique identification (is not even possible for computers.) Accurate Advertisements Other contextual data e.g. location , can be used for advertisement