Video: http://tcbaltics.com/video/introduction-andreas-ehn

1. Starting companies:
Looking back and to the
future
Andreas Ehn <ehn@wrapp.com>
@ehn
Tech Chill Baltics | Riga, Latvia | February 12, 2013

5. Overarching trends that vastly
simplify starting a company
• 1999, 2006, 2011, 2015
• The central theme is that commonalities are
identified and factored out
• ab+ac = a(b+c)
• Same thing with code
• And services, and infrastructure
• Commoditization

6. 1999

7. 2006

8. 2011

9. 2011

10. 2015
• Platforms getting more sophisticated, rising
through the abstraction layers
• What other pieces of infrastructure that
we build ourselves now will move to the
platforms?

11. Examples
• Login and user management
• CRM, retention, notifications
• Social channels
• Other growth mechanics
• Deployment and operations

12. Thank you!
Andreas Ehn <ehn@wrapp.com>
@ehn
Check out www.wrapp.com or get the app!