6. #emminvest – @andreasklinger
Building ALMOST the right thing.
The Biggest Risk of a Startup?
Seeing the successful new competitor who does what you do,
but has one little detail different that you never focused on.
7. “Startups don’t fail because they lack a product;
they fail because they lack customers and a
proﬁtable business model” Steve Blank
And it might have been where you didn’t look.
Find a product
the market wants.
Optimise the product
for the market.
People in search
for new product
Empathy Stickness Virality Revenue Scale