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By Andre Matarazzo A quick guide to personal happiness in Advertising 
1 2 3 4 5 
WHERE 
WHERE 
DO 
WHAT 
DO 
WHAT 
HOW 
MUCH 
HOW 
MUCH 
WHAT 
COMPANY 
WHAT 
COMPANY 
WHO 
WITH 
WHO 
WITH 
The most important 
thing is the people you 
will have close to you, 
period. Do I really know 
and admire them? Or are 
they uninspiring jerks 
who I only stand for the 
good of a bigger objec-tive 
in the long run? 
Then it’s about a place 
where I feel good at. The 
values and lifestyle of a 
country/city impact my 
life immensely and I want 
to be able to enjoy my 
private life fully. 
It’s no longer about a 
position, it’s about what 
you’re asked to accom-plish, 
the level of 
empowerement you’re 
given and the tools you 
truly have at your 
disposal. 
Money is good, but better 
yet is to spend your days 
in joy rather than in pain. 
Some trade-offs are 
needed if you want to 
achieve even greater 
things. 
If all the previous desires 
have been met and the 
company culture agrees 
with your personality, 
don’t give a shit about 
reputation or accom-plishments, 
help them 
build it. 
It’s all about reputation 
and the chance to work 
on big ideas for big 
clients and win big 
awards. 
Then it’s about compen-sation. 
We know adver-tising 
pays well and we’re 
ready to trade off our 
sanity and free time for 
cash. 
As long as my position 
increased a notch or at 
least held where it was 
previously, it was worth it. 
The goal was to continue 
climbing the corporate 
ladder. 
With all the previous 
desires met graciously, I 
could be off to an exotic 
dream in Tokyo, or ice-fishing 
in Sweden. Living 
varied experiences was 
the name of the game. 
You may have light 
“interview contact” with 
your future peers, but 
you have no idea who 
they really are. You just 
hope for the best. 
How I picked a job until I was 40 
How I pick a job now 
1 2 3 4 5

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A Quick Guide to Personal Happiness in Adversiting

  • 1. By Andre Matarazzo A quick guide to personal happiness in Advertising 1 2 3 4 5 WHERE WHERE DO WHAT DO WHAT HOW MUCH HOW MUCH WHAT COMPANY WHAT COMPANY WHO WITH WHO WITH The most important thing is the people you will have close to you, period. Do I really know and admire them? Or are they uninspiring jerks who I only stand for the good of a bigger objec-tive in the long run? Then it’s about a place where I feel good at. The values and lifestyle of a country/city impact my life immensely and I want to be able to enjoy my private life fully. It’s no longer about a position, it’s about what you’re asked to accom-plish, the level of empowerement you’re given and the tools you truly have at your disposal. Money is good, but better yet is to spend your days in joy rather than in pain. Some trade-offs are needed if you want to achieve even greater things. If all the previous desires have been met and the company culture agrees with your personality, don’t give a shit about reputation or accom-plishments, help them build it. It’s all about reputation and the chance to work on big ideas for big clients and win big awards. Then it’s about compen-sation. We know adver-tising pays well and we’re ready to trade off our sanity and free time for cash. As long as my position increased a notch or at least held where it was previously, it was worth it. The goal was to continue climbing the corporate ladder. With all the previous desires met graciously, I could be off to an exotic dream in Tokyo, or ice-fishing in Sweden. Living varied experiences was the name of the game. You may have light “interview contact” with your future peers, but you have no idea who they really are. You just hope for the best. How I picked a job until I was 40 How I pick a job now 1 2 3 4 5