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Bringing fun back to the
DATING GAME
Andres Susi
@Slush, 2.11.11
LET’S START WITH
   HARD FACTS
FACT #1




                            put your
                           pussycats
                            in action
Source: blog.okcupid.com
FACT #2




   tweet this...




Source: blog.okcupid.com
...seriously



50% SINGLE
1/10 REGULAR USERS
$4B GLOBALLY
BIGGER THAN ONLINE PORN
Adults




           Internet users


3-4x GAP   Single adults in
               internet

 WHY?
            Actual online
            dating users
„What’s good for Homer
doesn’t always work for
social media generation
       – they have
 different expectations“
      Unknown author, 2011
Boring catalogues

                    Empty profiles




         Problem: NON-ENGAGING
           DATING EXPERIENCE
Solution: PLAYFUL DISCOVERY
                              Addictive, Dynamic, Fun!




Relevant suggestions
in ACTIVITY STREAM
FLIRTIC TODAY
                                                             ...Rock’n’Roll mode on

                  Registered users
3,000,000
2,500,000                                           Public launch May 2011
2,000,000
                                                    211k reg. users as of Oct 31
1,500,000
1,000,000                                           Open in 5 languages: RUS,
  500,000
                                                     ENG, EST, SR, PL
        0
            May Jul Sept Dec Mar Jun Sept Dec
            '11 '11 '11 '11F '12F '12F '12F '12F
                                                     Flirtic was chosen
                                                     as finalist @ Startup Showcase,
                                                     Web2.0 Expo New York (Oct 10-13)
  15 people (incl. part time)
  Seed round by Almaz Capital
   in June 2011
What’s next?
 Cross-platform (SN / mobile)
 Gamification platform
 Expansion to US + other




                      We are looking for:
                      Series A round of financing -
                      1.5M EUR in Q1 2012
Thank you!
Andres Susi CEO, co-founder      Follow Flirtic on:
Email: andres.susi@flirtic.com
@andressusi                        Facebook.com/flirtic
                                   @Flirtic_com
                                   Flirtic.tumblr.com

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Bringing fun back to the dating game

  • 1. Bringing fun back to the DATING GAME Andres Susi @Slush, 2.11.11
  • 2. LET’S START WITH HARD FACTS
  • 3. FACT #1 put your pussycats in action Source: blog.okcupid.com
  • 4. FACT #2 tweet this... Source: blog.okcupid.com
  • 5. ...seriously 50% SINGLE 1/10 REGULAR USERS $4B GLOBALLY BIGGER THAN ONLINE PORN
  • 6. Adults Internet users 3-4x GAP Single adults in internet WHY? Actual online dating users
  • 7. „What’s good for Homer doesn’t always work for social media generation – they have different expectations“ Unknown author, 2011
  • 8. Boring catalogues Empty profiles Problem: NON-ENGAGING DATING EXPERIENCE
  • 9. Solution: PLAYFUL DISCOVERY Addictive, Dynamic, Fun! Relevant suggestions in ACTIVITY STREAM
  • 10. FLIRTIC TODAY ...Rock’n’Roll mode on Registered users 3,000,000 2,500,000  Public launch May 2011 2,000,000  211k reg. users as of Oct 31 1,500,000 1,000,000  Open in 5 languages: RUS, 500,000 ENG, EST, SR, PL 0 May Jul Sept Dec Mar Jun Sept Dec '11 '11 '11 '11F '12F '12F '12F '12F Flirtic was chosen as finalist @ Startup Showcase, Web2.0 Expo New York (Oct 10-13)  15 people (incl. part time)  Seed round by Almaz Capital in June 2011
  • 11. What’s next?  Cross-platform (SN / mobile)  Gamification platform  Expansion to US + other We are looking for: Series A round of financing - 1.5M EUR in Q1 2012
  • 12. Thank you! Andres Susi CEO, co-founder Follow Flirtic on: Email: andres.susi@flirtic.com @andressusi Facebook.com/flirtic @Flirtic_com Flirtic.tumblr.com