Reality hacking. Context “Fountain” | Marcel Duchamp ~ 1917Recognize this?>> This was named by art experts as the most inﬂuential work of art of the 20th century.Not because of its beauty, but because it signaled & partly catalyzed a rift in how we thinkabout culture. Duchamp and friends grabbed a urinal and signed it with a fake artist’s name,and entered it in an art show. It didn’t get in -- but then they publicized the “injustice” ofbeing rejected so widely it became famous, and started conversations about what the natureof art really is. Who decides it?>> And it was all done by adding a bit of language to an object. By changing its context.>> It’s a sort of reality hacking. Why?