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How to communicate your EU funded project

Communications advice for partners
There are strong links between successful projects in results and outcomes, and how well communicated they are. Communications should be planned part of the project and the potential success is to a large extent determined at planning stages

How to communicate your EU funded project

  1. 1. Project  Communica/ons     A  toolkit  for  project  communica/ons       Advice  for  partners  from  EU  funded  projects     www.communica/ngeu.com    
  2. 2. We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  3. 3. Communica/ng  Europe+    We  are  a  communica/ons  training  company  with  offices  in   London  and  Brussels.  We  train  and  advise  project  partners   and  communica/ons  officers  how  to  plan  an  implement   effec/ve  project  communica/ons.    For  informa/on  on  how  we  can  help  to  train  you  and  your   staff  contact  us  at  info@communica/ngeu.com      You  are  welcome    to  share  these  notes  with  your  friends  and  colleagues  but  not   for  commercial  purposes.   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  4. 4.   A  useful  toolkit  to  plan  and  review  project   communica/ons?     1.  How  can  we  plan  the  communica/on  ac/vi/es?     2.  How  should  we  write  about  communica/ons  in  the   proposal?     3.  How  can  we  ensure  that  communica/ons  maximise  the   impact?     4.  How  can  we  beTer  communicate  our  project  achievements?     5.  How  can  we  guide  our  scien/sts  to  be  more  ac/ve   communicators?     We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  5. 5. Communica/ons:  virtuous  circle   Objec/ves   Audiences   Tools  and   channels   Evalua/on   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  6. 6. Why  communicate  your  project?   1.  Show  what  European  collabora/on  has  achieved   2.  Celebrate  scien/fic  excellence     3.  Demonstrate  our  contribu/on  to  compe//veness  and  societal   challenges   4.  Show  that  projects  are  relevant  to  everyday  lives   5.  Demonstrate  how  they  can  create  jobs,  introduce  novel   technologies,  or  make  our  lives  more  comfortable   6.  Ensure  results  are  taken  up  by  decision-­‐makers,  policy-­‐makers,   industry  and  the  scien/fic  community   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  7. 7. What’s  in  it  for  us?   1.  Help  publicise  your  work  in  such  a  way  that  you  will  profit.     2.  Increase  the  success  rate  of  your  proposal   3.  Draw  the  aTen/on  of  na/onal  governments,  regional  authori/es   and  other  public  and  private  funding  sources  to  the  benefits  of   (your)  research   4.  ATract  poten/al  partners  -­‐  talented  students  and  scien/sts  to  join   you   5.  Enhance  your  reputa/on  and  visibility   6.  Help  the  search  for  financial  backers  to  exploit  your  results   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  8. 8. Big  communica/on  ques/ons   What  are  your  communica/on  objec/ves?     What  campaign  ac/vi/es  will  you  use?   How  will  you  measure  your  success?     We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  9. 9. 1.  Communica/on  Objec/ves   It’s  not  rocket  science,  but  we  need  to   stand  back  and  think  about  how   communica/ons  fit  with  our  project   objec/ves  
  10. 10. Strategic Communications Strategy   Audience     Who  do  you   want  to  reach?   Objec/ve   What  do  you   want  to   achieve?   What  is  the   most  effec/ve   way  to  reach   them?   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  11. 11. Objec/ves  must  be  SMART   • Specific  S   • Measureable  M   • Achievable  A   • Relevant  R   • Timely  T   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  12. 12. SMART  examples   Vague   objec>ve   SMART  objec>ve   Communicate   about  EU   funding   Ensure  that  the  top  50  key  policy   makers  in  the  region  are  aware  of    EU   funds  that  are  being  used  to  develop   their  city  transport   Tell  people   about  urban   transport   Raise  the  number  of  passengers  on   new  trolley  bus  service  by  50%  within   2  years   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  13. 13. 2.  Target  audiences   Who  are  you  talking  to?  Why  should   they  listen?  
  14. 14. Everyone  is  a  stakeholder?   Your   project   Individuals   or  groups   Interested   in  you   Affected  by   you   Able  to   influence   your  success   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  15. 15. Is  your  audience  with  you?   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890   High   involvement   Low   influence   High   involvement   High   influence   Low   involvement   Low   influence   Low   involvement   High   influence  
  16. 16. 3.  Channels   What  channels  are  the  best  to  use  for   your  project?  
  17. 17. Go  to  where  your  audiences  are   Channel?   Is  it   targeted?   Is  it  trusted?   Is  it  cost  effec/ve?   Does  it  fit  the   issue?   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  18. 18. Channels  have  different  strengths   Scale   • Does  it  reach   large   audiences   efficiently?   Precision   • Can  it  target   precise   stakeholder   groups?   Control   • Does  allow  us   to  control  the   message?   Rela/onships   • Does  it  allow   two-­‐way   engagement?   Cost   • Does  it   deliver  value   for  money?   Direct  PR   Media  PR   WriTen  PR   Events   Paid  
  19. 19. 4.  Messages   What  are  you  trying  to  say?  
  20. 20. You  have  to  move  your  audience  to  a  new  place       Message   What  do   they  think   now?   What  do   they  care   about?   What  do  you   want  them   to  think?   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  21. 21. Hard  proof   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  22. 22. Soj  proof   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890   meSch  wants  to  put  the  real  object  back  into  the  center  of  aTen/on:  physical   interac/on  with  digital  heritage  -­‐  beyond  the  mobile  screen  
  23. 23. Messages  –  the  message  house   Four  ques/ons     1.  What’s  the  big  picture?   2.  What  two  or  three  suppor/ng  statements  do   you  have?   3.  What  is  your  proof?   4.  What  do  you  want  them  to  do?   We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  
  24. 24. 5.  Evalua/on   Being  SMART  means  evalua/ng   SMART  
  25. 25. General  principles   •  measures  produc/vity  of   team  and  suppliers  Input   •  measures  efficiency  of  team   and  suppliers  Output   •  measures  effec/veness  of   campaign  Impact   •  indicates  ROI  Effect   5%-­‐10%  of  budget  should  be  devoted  to  evalua/on     We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32  473   391890  
  26. 26. What we can measure In order for communication to work, it must be… What we can measure Sent What did we spend? What resources did we use? Inputs What did we do? Where was it published? Who might have seen it? Outputs Received Who actually saw it? Out-takes Paid attention to Was it distinctive? Did they listen? Did they care? Understood Did they understand? Accepted How did they interpret it? Did they believe it? Remembered Did it change awareness? Attitudes? Opinions? Perceptions? Outcomes Acted upon Did it change behavior? What happened as a result? *Adapted from William McGuire (1981). "Theoretical Foundations of Campaigns.” We can train your project partners info@communicatingeu.com or call +32 473 391890
  27. 27. What  can  you  do  to  plan  your  project   communica/ons?     Use  these   slides  as  a   checklist   Invest  /me  in   planning   Ask  us  for  a   template     Get  some   training!     We  can  train  your  staff  to  write  well.     info@communica/ngeu.com  or  call  +32   473  391890   Contact  us  at   info@communica/ngeu.com   For  details  of  our   project   communica/on   training  
  28. 28. Download  our  stuff  from  Slideshare   We  can  train  your  staff  to  write  well.     info@communica/ngeu.com  or  call  +32   473  391890  
  29. 29. Follow  us  on  TwiTer   We  can  train  your  staff  to  write  well.     info@communica/ngeu.com  or  call  +32   473  391890  
  30. 30. Follow  us  on  Google+   We  can  train  your  staff  to  write  well.     info@communica/ngeu.com  or  call  +32   473  391890  
  31. 31. Like  us  on  Facebook   We  can  train  your  staff  to  write  well.     info@communica/ngeu.com  or  call  +32   473  391890  
  32. 32. For  more  informa/on  about  our  training  courses     info@communica/ngeu.com     www.communica/ngeu.com     www.linkedin.com/A  Manasseh   If  you  would  like  to  organise  a  customised  training  course   for  you  and  your  project  partners     Call  us  on  0032  473  391890           We  can  train  your  project  partners     info@communica/ngeu.com  or  call  +32   473  391890  

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