1. Online Brand Management
@gjeffnelson
#anduro

2. Anduro Value
What?
 Increase traffic to online properties
 Generate leads for sales force
 Boost sales from online sources
How?
 Search Engine Optimization
 Pay-per-Click Campaigns
 Social Media Marketing
 KPI’s, Reports and Analysis
 Websites that Convert
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3. Customers – 400 to Date
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4. 4

5. Brand Management
 Personal Brand - ME
 Corporate Brand - US
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6. Google Your Name
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7. Personal Brand
www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 7
formation/

8. Pinterest
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www.emarketer.com/Article.aspx?R=1008864

9. Personal Brand Management
 Privacy settings (especially FB)
 www.youropenbook.org
 Google Search – text and images
 Google Alerts
 www.google.com/alerts
 Optimized LinkedIn Profile
 http://mashable.com/2010/12/15/optimize-
linkedin-profile/
 Personal Blog
 http://bloomingmarketing.com/
http://www.imediaconnection.com/content/22765.asp
http://www.personalbrandingblog.com/personal-branding-and-online-reputation-management-natural-
allies/
Original Article by Tom Peters: http://www.fastcompany.com/magazine/10/brandyou.html 9

10. Google Your Company
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11. Company Brand
www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke- 11
formation/

12. Now
3:00 – 4:45
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http://www.convinceandconvert.com/social-media-strategy/why-people-provide-the-power-of-now/

13. Hub & Spoke Model
Tap into
Radio Ads YYC
LinkedIn (Corus) Twitter
Community
eNewsletters
and email
partners
Facebook
Ads Facebook
Page
Website
Google
ecommerce page
AdWords
on website
YouTube? $$$
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14. Hub & Spoke Model
Facebook
Website
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15. Company Brand Management
 Reserve your URL
 Monitor and listen
 Push out good content - everywhere
 Public relations
 Hub & Spoke Model
 Policy
http://mashable.com/2010/07/14/online-brand-management/
http://www.marketingprofs.com/articles/2010/3487/build-your-brand-on-a-solid-sense-of-your-identity
http://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-LinkedIn-Company-Page-in-15-
Minutes.aspx
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16. 5 Minute Social Media Policy
 http://socialmedia.
policytool.net/
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17. Questions?
Jeff Nelson, MBA
403-410-3803
jeff.nelson@anduro.com
@gjeffnelson
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