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Top ten B2B marketing challenges<br />
“Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”<br />Posed to 9,040 members of Linked...
Visit<br />www.circle-research.com/blog <br />for commentary and interpretation<br />For updates, follow us on Twitter: @a...
B2B marketing challenges: The full picture<br />www.circle-research.com/blog <br />
B2B marketing challenges: Top ten<br />Data <br />Differentiation <br />Relevance <br />Content <br />Budgets <br />Focus ...
3rd Floor<br />71 Hopton Street<br />London<br />SE1 9LR <br />@andydalg<br />andrew.dalglish@circle-research.com<br />+44...
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Top 10 B2B marketing challenges

A great question was recently posed to the 9,040 members of LinkedIn’s B2B Marketing group.

“Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”

Given the volume of response, I thought I’d help the digestion process by creating a word cloud.

For full analysis visit: http://www.circle-research.com/blog

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Top 10 B2B marketing challenges

  1. 1. Top ten B2B marketing challenges<br />
  2. 2. “Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”<br />Posed to 9,040 members of LinkedIn’s B2B Marketing group<br />162 responses<br />www.circle-research.com/blog <br />
  3. 3. Visit<br />www.circle-research.com/blog <br />for commentary and interpretation<br />For updates, follow us on Twitter: @andydalg<br />
  4. 4. B2B marketing challenges: The full picture<br />www.circle-research.com/blog <br />
  5. 5. B2B marketing challenges: Top ten<br />Data <br />Differentiation <br />Relevance <br />Content <br />Budgets <br />Focus <br />Trust<br />Segmentation<br />Insight<br />Innovation<br />www.circle-research.com/blog <br />
  6. 6. 3rd Floor<br />71 Hopton Street<br />London<br />SE1 9LR <br />@andydalg<br />andrew.dalglish@circle-research.com<br />+44 (0) 20 7960 3802<br />www.circle-research.com<br />

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