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The Social Imperative The Digital Landscape The Social Media MasterClass 2011
Facts & Figures Part 1 (SA) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Hat tip: Arthur Goldstuck for confirmation of the stats (especially the roughly right ones!)www.worldwideworx.com Copyright 2011 All Rights Reserved
How manypeople in South Africa? Copyright 2011 All Rights Reserved
South Africa has about 50 million people. Copyright 2011 All Rights Reserved
How manypeople browse the Internet in South Africa? Copyright 2011 All Rights Reserved
7.5 million browse the internet (including email, cellphone browsing but excluding applications like MXIT). Copyright 2011 All Rights Reserved
How many people access the Internet using a mobile application (WAP, MXIT etc)? Copyright 2011 All Rights Reserved
About 12 million people access the Internet using a mobile application! WOW! Copyright 2011 All Rights Reserved
How manyFacebook users do we have? Copyright 2011 All Rights Reserved
There are around +- 4.1 million FaceBook users. Copyright 2011 All Rights Reserved
How manyTwitter users do we have? Copyright 2011 All Rights Reserved
About 1 million Twitter “users”. Copyright 2011 All Rights Reserved
Let’s talk mobile! Active SIM cards vs cellphone users? Copyright 2011 All Rights Reserved
53 million active SIM Cards & 38 million cellphone users! Copyright 2011 All Rights Reserved
What’s the % split between Pre Paid and Contract? Copyright 2011 All Rights Reserved
80% Pre Paid.20% Contract. Copyright 2011 All Rights Reserved
How manyPlease Call Me’s do you think get sent every month? Copyright 2011 All Rights Reserved
South Africans send about 1 billionPlease Call Me’s per month. Copyright 2011 All Rights Reserved
1 billion! Copyright 2011 All Rights Reserved
How many SmartPhones will there be in SA by end 2011? Copyright 2011 All Rights Reserved
Around 5.5 million! Copyright 2011 All Rights Reserved
Top 3mobile sites in SA? Copyright 2011 All Rights Reserved
And lastly, just for wow value… Copyright 2011 All Rights Reserved
Facts & Figures  Part 2 (Facebook SA)
So we know there are roughly 4.1 million South African FaceBook users. What do you think the gender split is? Copyright 2011 All Rights Reserved
2,000,960 people ,[object Object]
who are male2,106,140 people ,[object Object]
who are female,[object Object]
2,500,100 people ,[object Object]
age 30 and older61%! Copyright 2011 All Rights Reserved
Let’s say we were targetting content or products… Rugby vs Cricket?
108,320 people ,[object Object]
who like rugby57,600 people ,[object Object]
who like cricketCopyright 2011 All Rights Reserved
Gays vsLesbians? Copyright 2011 All Rights Reserved
24,520 people ,[object Object]
who are male
who are interested in men409,160 people ,[object Object]
who are female
who are interested in womenCopyright 2011 All Rights Reserved
Pester Power Potential? Copyright 2011 All Rights Reserved
16,680 people ,[object Object]
who are in category Parents (child:0-3yrs)83,260 people ,[object Object]
who are in category Parents (child:0-15yrs)Copyright 2011 All Rights Reserved

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FutureWorld. The Digital Landscape.

  • 1. The Social Imperative The Digital Landscape The Social Media MasterClass 2011
  • 2. Facts & Figures Part 1 (SA) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
  • 3. Hat tip: Arthur Goldstuck for confirmation of the stats (especially the roughly right ones!)www.worldwideworx.com Copyright 2011 All Rights Reserved
  • 4. How manypeople in South Africa? Copyright 2011 All Rights Reserved
  • 5. South Africa has about 50 million people. Copyright 2011 All Rights Reserved
  • 6. How manypeople browse the Internet in South Africa? Copyright 2011 All Rights Reserved
  • 7. 7.5 million browse the internet (including email, cellphone browsing but excluding applications like MXIT). Copyright 2011 All Rights Reserved
  • 8. How many people access the Internet using a mobile application (WAP, MXIT etc)? Copyright 2011 All Rights Reserved
  • 9. About 12 million people access the Internet using a mobile application! WOW! Copyright 2011 All Rights Reserved
  • 10. How manyFacebook users do we have? Copyright 2011 All Rights Reserved
  • 11. There are around +- 4.1 million FaceBook users. Copyright 2011 All Rights Reserved
  • 12. How manyTwitter users do we have? Copyright 2011 All Rights Reserved
  • 13. About 1 million Twitter “users”. Copyright 2011 All Rights Reserved
  • 14. Let’s talk mobile! Active SIM cards vs cellphone users? Copyright 2011 All Rights Reserved
  • 15. 53 million active SIM Cards & 38 million cellphone users! Copyright 2011 All Rights Reserved
  • 16. What’s the % split between Pre Paid and Contract? Copyright 2011 All Rights Reserved
  • 17. 80% Pre Paid.20% Contract. Copyright 2011 All Rights Reserved
  • 18. How manyPlease Call Me’s do you think get sent every month? Copyright 2011 All Rights Reserved
  • 19. South Africans send about 1 billionPlease Call Me’s per month. Copyright 2011 All Rights Reserved
  • 20. 1 billion! Copyright 2011 All Rights Reserved
  • 21. How many SmartPhones will there be in SA by end 2011? Copyright 2011 All Rights Reserved
  • 22. Around 5.5 million! Copyright 2011 All Rights Reserved
  • 23. Top 3mobile sites in SA? Copyright 2011 All Rights Reserved
  • 24.
  • 25. And lastly, just for wow value… Copyright 2011 All Rights Reserved
  • 26.
  • 27.
  • 28. Facts & Figures Part 2 (Facebook SA)
  • 29. So we know there are roughly 4.1 million South African FaceBook users. What do you think the gender split is? Copyright 2011 All Rights Reserved
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. age 30 and older61%! Copyright 2011 All Rights Reserved
  • 35. Let’s say we were targetting content or products… Rugby vs Cricket?
  • 36.
  • 37.
  • 38. who like cricketCopyright 2011 All Rights Reserved
  • 39. Gays vsLesbians? Copyright 2011 All Rights Reserved
  • 40.
  • 42.
  • 44. who are interested in womenCopyright 2011 All Rights Reserved
  • 45. Pester Power Potential? Copyright 2011 All Rights Reserved
  • 46.
  • 47.
  • 48. who are in category Parents (child:0-15yrs)Copyright 2011 All Rights Reserved
  • 49. iPhone users vsBlackBerry users? Copyright 2011 All Rights Reserved
  • 50.
  • 51.
  • 52. who are in category BlackberryCopyright 2011 All Rights Reserved
  • 53. Small Business Owners? Copyright 2011 All Rights Reserved
  • 54.
  • 55. who are in category Small Business OwnersCopyright 2011 All Rights Reserved
  • 56. And my personal favourite… Deloitte vs Accenture(as a recruitment agent of course!) Copyright 2011 All Rights Reserved
  • 57.
  • 58.
  • 59. who work at AccentureCopyright 2011 All Rights Reserved
  • 60. Facts & Figures Part 3 (International) Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
  • 61. 78% of Internet users conduct product research online If Facebook were a country it would be the 3rd most populated in the world Web-based email usage has dropped by 59% among 12-17 year olds Twitter has 250 mil+ users generating 1 billion Tweets per week Top three Twitter cities in the world… 57% of businesses have acquired a customer through their company blog London 2. LA 3.Chicago Companies that blog get 55% more web traffic
  • 62. SNAP! SNAP! Instagram grew to 1 mil users in 10 weeks. 4 mil in 7 months. 10 photos per second 9 out of 10 Internet users visited a Social Networking site in 2010 SinaWeibo = 140 mil users in China. 10 mil accounts per month Social Network penetration in Latin America? 88% of all Internet Users! But FaceBook still dominates. How about the 30 billion pieces of content/month being shared? Every month, more than 250 million people… engage with Facebook on external websites People spend over 700 billion minutes per month on FaceBook.
  • 63. And now you know!

Editor's Notes

  1. Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  2. 2 mil crossover
  3. 17 million follow over 50 people12 million follow over 64 people
  4. Saturation of adult market
  5. Iphones 250,000BB 2.5 milAndroid 500,000
  6. Start off fresh before I’ve contaminated you with trends and opinions… Let’s understand the industry and then have our first discussion
  7. The people driven economy has arrived!
  8. Social networking has overtaken entertainment as the most popular online activity in the UK. According to figures from Experian Hitwise, social networks received 2.4bn visits during January 2011, accounting for 12.4% of all UK internet visits. This beats the 12.1% for entertainment sites. Facebook dominates, boasting 56% of all traffic to social networks, but Hitwise said people were rarely regular users of just one social media site.