Personal Branding for Accountants by Social Star
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Accountants need to be found just like any other professional. This presentation was to a group of CPA Accountants in Australia on how to boost their personal brands to be found for better jobs and to gain more clients. I call this system e-ttraction, how to gain better digital attraction.
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Personal Branding for Accountants by Social Star
- 3. Have you changed? www.socialstar.com.au What’s Your Digital Brand?
- 4. www.socialstar.com.au “Only 4.4% of all emails are actually being opened (let alone read)” “Only 1-3% of cold calls lead to an appointment” “84% of all B2B decision makers begin their buying process with a referral” - Google, HubSpot, SmartCompany Sales Reality
- 6. The Challenge Keeping up with digital www.socialstar.com.au
- 7. ATTRACT RATHER THAN FIND e-ttraction™ Marketing www.socialstar.com.au
- 15. Personal Brand Process www.socialstar.com.au Tagline Written content Web presence Visual Image Social Media
- 17. Why LinkedIn for Business • The only professional network on the Internet • 6 million users in Australia – 1 in 3 business people • 40% of users check their profile daily • Only social media in China • LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined • LinkedIn members are 50% more likely to engage with a company they engage with on LinkedIn www.socialstar.com.au
- 18. , be inspired Photography • Size: You can upload JPG, GIF or PNG files. The ideal pixel size for your photo is between 200 x 200 to 500 x 500 so square • Resolution: 4MB • Tips: black or white background, lead forward, it’s all in your eyes, be inspired! • Example: au.linkedin.com/in/elizabethbardwell www.socialstar.com.au
- 19. Step 1 – Visual Image www.socialstar.com.au
- 20. Step 1 – Photos umm…no www.socialstar.com.au
- 22. Positioning Tagline • Size: 120 characters or approximately 15 words • Four sections: 1) Adjective describing your experience in your market 2) The market you work in (your degree, qualification or main service) 3) What your niche service is 4) Who you work with or what specific value you provide • Example: au.linkedin.com/in/antonellapoggi www.socialstar.com.au
- 23. www.socialstar.com.au Your Tag Line Before After LinkedIn: Lecturer in Osteopathic Technique (Indirect Technique) LinkedIn: Experienced Osteopath specialising in sport related injuries, pain relief and migraine
- 24. Linkedin au.linkedin.com/in/metinaziret www.socialstar.com.au Banner • Size: 1400 x 425, gradation at the edges, • Business: your logo or something that represents your brand • Tips: photo you have taken is great, otherwise a stock shot can be used • Examples: au.linkedin.com/in/metinaziret
- 26. Blog posts • Blogging is the new gold SEO strategy, Google wants you to do it! • Blog about what you want to write about, share you passion www.socialstar.com.au
- 27. LinkedIn Questions · Personal brand – dos and don’ts across professional and personal channels · Getting the most out of your Linkedin/Twitter profiles (SEO/keywords) · Posts vs updates on Linkedin · Where to find content to post · The best time of day to post · Finding/joining/participating in Linkedin groups · Easy ways to find and connect with clients www.socialstar.com.au
- 29. V www.socialstar.com.au Connect With Me Andrew Ford linkedin.com/in/ personalbrand www.andrewford.com.au www.socialstar.com.au #e_ttraction Speaking Consulting Training www.socialstar.com.au
Editor's Notes
- “What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.” Tom Peters, 1997 http://www.fastcompany.com/28905/brand-called-you