3. Twitter Background
short-form communication - 140 chars or less*
founded in 2006, big jump at SxSW in 2007
Jack Dorsey, Ev Williams, Dick Costello
rapid growth due to:
multi-channel use (SMS, web, apps)
easy API (simple to build apps on top of or around Twitter)
15. Useful Tools and Apps
Twitter Apps - Twitter, TweetDeck, TweetBot, Plume - the list
is nearly endless!
TwitPic and photo sharing
TwitterCounter
Buffer
Deep iOS integration
16. Usage tips
NB There is NO “right way” to use Twitter! These are my own thoughts!
Have a good profile - tell people why you are interesting
Don’t try to read everything - dip in and out
Don’t feel you have to respond to everything
Vary usage - mix links, status updates, RT, @replies
Follow and reply to interesting people
Try responding to strangers who seem interesting
Try to use just one tweet to get your point across
17. Advanced
Search and saved searches
Spam and Blocking
Media sharing
Trends / trending topics
#FF / Follow Friday
OAuth - third-party app authentication
Sponsored Tweets / advertising
18. Thanks!
Andy Piper
@andypiper
http://andypiper.co.uk