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Getting Started with

(in slightly more than 140 characters)




                                     Andy Piper
                                     @andypiper
Rule #1
          http://www.flickr.com/photos/rooreynolds/1555706680/
Twitter Background

short-form communication - 140 chars or less*

founded in 2006, big jump at SxSW in 2007

Jack Dorsey, Ev Williams, Dick Costello

rapid growth due to:

  multi-channel use (SMS, web, apps)

  easy API (simple to build apps on top of or around Twitter)
“cartoons on the back of business cards”
           http://gapingvoid.com
Early Press
it gained traction with “technorati” quickly
What are you doing?
 (now - What’s Happening?)
Uses?
Status broadcast

Breaking news e.g. Hudson River crash, earthquakes; citizen journalism

Location awareness

Discussion

Filtering interesting links (crowdsourced information)

Feeds

Marketing

Objects online e.g. houses, traffic info, plants…
Twitter = Broadcast
(regular tweets can be seen by “everyone”*)
Also for “private” discussions
         (Direct Messages)
Communities form around topics
         (hashtags, lists etc)
                                 http://flickr.com/photos/shawdm/820926627/
Let’s Try It!
Terminology
Username / Twitter handle

Profile

Tweet / post / update (“...did you see my tweet?”)

Follow/unfollow (followers/“tweeps”, following)

@reply / mention

Direct Message / DM

Stream
Terminology

Retweet / RT (native, and quoted)
Favourite
Hashtag (topic or marker)
List
Tweetup

Fail Whale...
Fail Whale!
Useful Tools and Apps


Twitter Apps - Twitter, TweetDeck, TweetBot, Plume - the list
is nearly endless!

TwitPic and photo sharing

TwitterCounter

Buffer

Deep iOS integration
Usage tips
NB There is NO “right way” to use Twitter! These are my own thoughts!

   Have a good profile - tell people why you are interesting

   Don’t try to read everything - dip in and out

   Don’t feel you have to respond to everything

   Vary usage - mix links, status updates, RT, @replies

   Follow and reply to interesting people

   Try responding to strangers who seem interesting

   Try to use just one tweet to get your point across
Advanced

Search and saved searches

Spam and Blocking

Media sharing

Trends / trending topics

#FF / Follow Friday

OAuth - third-party app authentication

Sponsored Tweets / advertising
Thanks!
      Andy Piper
      @andypiper
http://andypiper.co.uk

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Getting Started with Twitter

  • 1. Getting Started with (in slightly more than 140 characters) Andy Piper @andypiper
  • 2. Rule #1 http://www.flickr.com/photos/rooreynolds/1555706680/
  • 3. Twitter Background short-form communication - 140 chars or less* founded in 2006, big jump at SxSW in 2007 Jack Dorsey, Ev Williams, Dick Costello rapid growth due to: multi-channel use (SMS, web, apps) easy API (simple to build apps on top of or around Twitter)
  • 4. “cartoons on the back of business cards” http://gapingvoid.com
  • 5. Early Press it gained traction with “technorati” quickly
  • 6. What are you doing? (now - What’s Happening?)
  • 7. Uses? Status broadcast Breaking news e.g. Hudson River crash, earthquakes; citizen journalism Location awareness Discussion Filtering interesting links (crowdsourced information) Feeds Marketing Objects online e.g. houses, traffic info, plants…
  • 8. Twitter = Broadcast (regular tweets can be seen by “everyone”*)
  • 9. Also for “private” discussions (Direct Messages)
  • 10. Communities form around topics (hashtags, lists etc) http://flickr.com/photos/shawdm/820926627/
  • 12. Terminology Username / Twitter handle Profile Tweet / post / update (“...did you see my tweet?”) Follow/unfollow (followers/“tweeps”, following) @reply / mention Direct Message / DM Stream
  • 13. Terminology Retweet / RT (native, and quoted) Favourite Hashtag (topic or marker) List Tweetup Fail Whale...
  • 15. Useful Tools and Apps Twitter Apps - Twitter, TweetDeck, TweetBot, Plume - the list is nearly endless! TwitPic and photo sharing TwitterCounter Buffer Deep iOS integration
  • 16. Usage tips NB There is NO “right way” to use Twitter! These are my own thoughts! Have a good profile - tell people why you are interesting Don’t try to read everything - dip in and out Don’t feel you have to respond to everything Vary usage - mix links, status updates, RT, @replies Follow and reply to interesting people Try responding to strangers who seem interesting Try to use just one tweet to get your point across
  • 17. Advanced Search and saved searches Spam and Blocking Media sharing Trends / trending topics #FF / Follow Friday OAuth - third-party app authentication Sponsored Tweets / advertising
  • 18. Thanks! Andy Piper @andypiper http://andypiper.co.uk