1. Pitch Deck
Alessio Patron - Project Manager | Marco Martini - Web designer
Michele Prandina - Developer | Ani Sinanaj - Developer | Eni Sinanaj - Developer

2. The Problem
Fashion e-commerce has worked for a long
time with standard apparel

3. The solution
Bottega12 gives a better experience: tailor made
men’s fashion with customization options
Suits, blazers, shirts, coats, shoes, bags, wallets, belts:
all made in Italy, 100% certified

4. US, Bottega12
We create and manage the showcase, the platform
where users can build their apparel. And we keep
our fee (50% of the final price)
Flow:
Customer Order Bottega12 (50% $) Maker (50%)

5. What, the products
We sell men’s fashion online. The products are
unique, with the added value of “Made in Italy” and
the Bottega12 label ... this is our brand identity.

6. The makers
We select the best Italian manufacturers to
offer the best combination between design
and materials.

7. Customers
Fashion addicted men, ages 25-50, medium to
high income: this is our target. From all over
the world

8. Market
Our main targets are:
Common European Union Market
Russia and North America
The rest of the world (as soon as possible)

9. What else
Makers will use Bottega12’s packaging and labels
Our startup will manage customer service
Returns: they belong to the makers!
No warehouse needed
Bottega12 is social: users can follow each other and
discover new trends

10. Market
It is difficult to quantify a very mature market in
the niche of tailor made products. For example
Yoox ships 4 million products per year
worldwide!
Our initial target for the first year of operation is
10,000 deliveries (30 per day) with an average value
of 300 Euro per shipment.
Our marketing plan is focused on the EU (in
particular UK and Germany), because we want to
invest in the US when we will be stronger

11. Competitors
Indochino, Bleuflamme, Blanklabel, Tailor4less...
But ...Bottega12 is the only one to offer real Italian production => Design / Style / Quality
An example? Our suits can be made of Zegna or Loro Piana fabrics.

12. Numbers
A prediction of revenue of the 1st year of activity
(amounts in USD)
Our target: 30 sales per day

13. Investment
The seeding capital we need is almost 300K USD
This is how we would use it:

14. The team
We are 5 guys, all living
in the Venice area, Italy
Alessio Michele
Patron Prandina
Ani, Eni and Michele are developers
Marco is a web designer
Alessio manages the project and Marco
selects the makers (has already Martini Eni Sinanaj
selected a few makers)
Meanwhile we are building the
website - based on Magento - and the
mobile apps (iOS, Android) Ani Sinanaj

15. Contacts
Email: info@bottega12.com
Phone (USA): 011 651 270 5767
Phone (Italy): 0039 338 728 2839
Skype: CallBottega12