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Getting 
R.I.G.H.T 
Presented By 
Angela Maiers 
@angelaMaiers 
Tuesday, December 9, 14
Tuesday, December 9, 14
HOW ABOUT YOU? 
How do you feel about 
using social media? 
Are you currently actively 
engaging in social media, if 
so w...
HOW ABOUT OUR 
STUDENTS? 
•96 % students w/access use SM 
•75 % (K-12 graders) have at least 
one social media profile 
•6...
Tuesday, December 9, 14
To Get Social Media RIGHT... 
We must first get SOCIAL RIGHT. 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
freedom real 
centered 
COLLECTIVE 
network power 
talk 
WE 
love 
unity 
freedom 
like 
SOCIAL 
passion 
people 
customiz...
We ARE the web 
Tuesday, December 9, 14
RIG 
eal 
integrated 
enerous 
onor 
ells OUR story 
H 
T 
Tuesday, December 9, 14
Real 
Tuesday, December 9, 14
“IRL” 
Tuesday, December 9, 14
Welcome to the Community! 
Text 
Tuesday, December 9, 14
Tuesday, December 9, 14
REAL 
TWO -WAY 
CONVERSTATIONS 
Tuesday, December 9, 14
Tuesday, December 9, 14
THIS IS ME! 
Angela Maiers 
Tuesday, December 9, 14
THIS IS WHAT I BELIEVE 
Tuesday, December 9, 14
THIS IS MY MISSION 
aka My Job, My Passion, My Calling 
Tuesday, December 9, 14
THIS IS ME! 
EVERYWHERE 
angelamaiers 
@angelamaiers 
www.angelamaiers.com 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
D 
Tuesday, December 9, 14
Integrated 
Tuesday, December 9, 14
Tuesday, December 9, 14
ANNOUNCEMENTS 
INTEGRATE 
INTEGRATE 
INTEGRATE 
CONFERENCES 
EVENTS 
NEWSLETTERS 
REPORTS 
EMERGENCIES 
CANCELATIONS 
EMAI...
There’s and APP for That! 
• Confidential Global Marketing • 11/28/1 
29 2 
Tuesday, December 9, 14
WHAT ARE 
WE DOING? WITH WHO? WITH WHAT? ENHANCE/ 
AMPLIFY? 
Emergency 
Notification 
Parent 
Event 
? ? ? 
• Confidential...
CUSTOMIZED ALERTS and MESSAGES 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
What tools does your community have access to? 
• My child is in __ grade. 
• My child has regular access to a computer at...
Generous 
Tuesday, December 9, 14
In Social Media... 
You GIVE 
before 
You GET 
Tuesday, December 9, 14
Tuesday, December 9, 14
70 - 20 - 10 
Targeted Tweeting 
Tuesday, December 9, 14
SHARING GREAT CONTENT 
BLOGS 
ARTICLES 
PICTURES 
VIDEOS 
TUTORIALS 
TIPS Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
HEAR 
YOU MUST ME 
TO 
HELP ME. 
Tuesday, December 9, 14
The Listening Stage 
–What are people saying about your brand? 
–What are the popular topics about your 
brand? 
–Who are ...
Command Center 
Basics 
Google Alert 
TwitterSearch 
Social Mention 
Tuesday, December 9, 14
Establishment of Command Center 
Twitter.com/ 
Search 
• Confidential Global Marketing • 11/28/1 
50 2 
Google.com/ 
Alert...
Tuesday, December 9, 14
Tuesday, December 9, 14
How Does Your Brand Sound? 
Hear? 
See? 
Feel? 
Do? 
Tuesday, December 9, 14
Honors 
Tuesday, December 9, 14
Give Them A Front Row Seat 
To Their Own Brilliance 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Are you prepared to 
AMPLIFY 
the AWESOME? 
Tuesday, December 9, 14
62 
Tuesday, December 9, 14
Always 
Be Capturing 
Tuesday, December 9, 14
Tells 
“SOtUorRy” 
Tuesday, December 9, 14
ARE 
A 
BRAND 
STORY = YOUR BRAND 
Tuesday, December 9, 14
IF YOU DON’T TELL YOUR STORY 
SOMEONE ELSE WILL! 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
#washingtonhighspirit. 
#EGHSMATTERS 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
76 
Tuesday, December 9, 14
Tuesday, December 9, 14
Tuesday, December 9, 14
79 
Tuesday, December 9, 14
80 
Tuesday, December 9, 14
RIG 
eal 
integrated 
enerous 
H 
T 
onor 
ells OUR story 
Tuesday, December 9, 14
YOU 
MATTER 
Tuesday, December 9, 14
SOCIAL: RIGHT 
Tuesday, December 9, 14
online: resources angelamaiers.com 
Tuesday, December 9, 14
One Way Two Way 
#TMSHawkChat 
Tuesday, December 9, 14
Re:sources 
14 Great Facebook Groups Every Teacher should Know about 
The Ultimate Guide to Facebook in Education 
Teacher...
Re:sources 
Tuesday, December 9, 14
Re:sources 
• 10 Google Plus Communities Every Teacher Should Know about 
• Excellent Teacher Tips on The Use of Google Pl...
Re:sources 
7 Steps to Grow Professionally Using Twitter This Summer 
10 Ways Teachers Can Use Twitter for Professional De...
Tuesday, December 9, 14
Go To: 
@tonyvincent 
Tuesday, December 9, 14
your:network 
@angelamaiers 
#edchat 
#supchat 
Tuesday, December 9, 14
Cybraryman: 
Hashtags 
Tuesday, December 9, 14
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Getting Social Media R.I.G.H.T.

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There is no individual or organization that wants to waste time, engage in unproductive actions, or test out 101 new platforms and apps. WE WANT TO GET IT RIGHT!

Angela presents this powerful and easy to implement framework to guide your decisions and practices.

Over 150 resources included in the presentation for you to get started.

Publicado en: Empresariales
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Getting Social Media R.I.G.H.T.

  1. 1. Getting R.I.G.H.T Presented By Angela Maiers @angelaMaiers Tuesday, December 9, 14
  2. 2. Tuesday, December 9, 14
  3. 3. HOW ABOUT YOU? How do you feel about using social media? Are you currently actively engaging in social media, if so what channels? Tuesday, December 9, 14
  4. 4. HOW ABOUT OUR STUDENTS? •96 % students w/access use SM •75 % (K-12 graders) have at least one social media profile •68 % Increase (2-11) since 2010 •50 percent who use talk about ed-topics and more specifically school Tuesday, December 9, 14
  5. 5. Tuesday, December 9, 14
  6. 6. To Get Social Media RIGHT... We must first get SOCIAL RIGHT. Tuesday, December 9, 14
  7. 7. Tuesday, December 9, 14
  8. 8. Tuesday, December 9, 14
  9. 9. freedom real centered COLLECTIVE network power talk WE love unity freedom like SOCIAL passion people customized US NnOeWw conversations connections realtime COMMUNITY Tuesday, December 9, 14
  10. 10. We ARE the web Tuesday, December 9, 14
  11. 11. RIG eal integrated enerous onor ells OUR story H T Tuesday, December 9, 14
  12. 12. Real Tuesday, December 9, 14
  13. 13. “IRL” Tuesday, December 9, 14
  14. 14. Welcome to the Community! Text Tuesday, December 9, 14
  15. 15. Tuesday, December 9, 14
  16. 16. REAL TWO -WAY CONVERSTATIONS Tuesday, December 9, 14
  17. 17. Tuesday, December 9, 14
  18. 18. THIS IS ME! Angela Maiers Tuesday, December 9, 14
  19. 19. THIS IS WHAT I BELIEVE Tuesday, December 9, 14
  20. 20. THIS IS MY MISSION aka My Job, My Passion, My Calling Tuesday, December 9, 14
  21. 21. THIS IS ME! EVERYWHERE angelamaiers @angelamaiers www.angelamaiers.com Tuesday, December 9, 14
  22. 22. Tuesday, December 9, 14
  23. 23. Tuesday, December 9, 14
  24. 24. Tuesday, December 9, 14
  25. 25. Tuesday, December 9, 14
  26. 26. D Tuesday, December 9, 14
  27. 27. Integrated Tuesday, December 9, 14
  28. 28. Tuesday, December 9, 14
  29. 29. ANNOUNCEMENTS INTEGRATE INTEGRATE INTEGRATE CONFERENCES EVENTS NEWSLETTERS REPORTS EMERGENCIES CANCELATIONS EMAILS UPDATES REMINDERS Tuesday, December 9, 14
  30. 30. There’s and APP for That! • Confidential Global Marketing • 11/28/1 29 2 Tuesday, December 9, 14
  31. 31. WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/ AMPLIFY? Emergency Notification Parent Event ? ? ? • Confidential Global Marketing • 11/28/1 1. 2. 3. 30 2 PARENTS PHONE TREE PARENTS Teachers Flyers Emails W.O.M ??? Tuesday, December 9, 14
  32. 32. CUSTOMIZED ALERTS and MESSAGES Tuesday, December 9, 14
  33. 33. Tuesday, December 9, 14
  34. 34. Tuesday, December 9, 14
  35. 35. Tuesday, December 9, 14
  36. 36. Tuesday, December 9, 14
  37. 37. Tuesday, December 9, 14
  38. 38. Tuesday, December 9, 14
  39. 39. What tools does your community have access to? • My child is in __ grade. • My child has regular access to a computer at home with Internet access to support academics. Yes - No • I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications. • I mostly access the Internet for school communications on my: • Home computer • Work computer • Mobile device • Other (please specify) _______ Tuesday, December 9, 14
  40. 40. Generous Tuesday, December 9, 14
  41. 41. In Social Media... You GIVE before You GET Tuesday, December 9, 14
  42. 42. Tuesday, December 9, 14
  43. 43. 70 - 20 - 10 Targeted Tweeting Tuesday, December 9, 14
  44. 44. SHARING GREAT CONTENT BLOGS ARTICLES PICTURES VIDEOS TUTORIALS TIPS Tuesday, December 9, 14
  45. 45. Tuesday, December 9, 14
  46. 46. Tuesday, December 9, 14
  47. 47. Tuesday, December 9, 14
  48. 48. HEAR YOU MUST ME TO HELP ME. Tuesday, December 9, 14
  49. 49. The Listening Stage –What are people saying about your brand? –What are the popular topics about your brand? –Who are the advocates, detractors and influencers in your community/industry? –Where are the conversations happening? • Confidential Global Marketing • 11/28/1 2 48 Use Twitter’s search function & other tools to find keywords in hashtags, handles and bios relevant to topic, company and event Tuesday, December 9, 14
  50. 50. Command Center Basics Google Alert TwitterSearch Social Mention Tuesday, December 9, 14
  51. 51. Establishment of Command Center Twitter.com/ Search • Confidential Global Marketing • 11/28/1 50 2 Google.com/ Alerts Socialmention. com Tuesday, December 9, 14
  52. 52. Tuesday, December 9, 14
  53. 53. Tuesday, December 9, 14
  54. 54. How Does Your Brand Sound? Hear? See? Feel? Do? Tuesday, December 9, 14
  55. 55. Honors Tuesday, December 9, 14
  56. 56. Give Them A Front Row Seat To Their Own Brilliance Tuesday, December 9, 14
  57. 57. Tuesday, December 9, 14
  58. 58. Tuesday, December 9, 14
  59. 59. Tuesday, December 9, 14
  60. 60. Tuesday, December 9, 14
  61. 61. Tuesday, December 9, 14
  62. 62. Are you prepared to AMPLIFY the AWESOME? Tuesday, December 9, 14
  63. 63. 62 Tuesday, December 9, 14
  64. 64. Always Be Capturing Tuesday, December 9, 14
  65. 65. Tells “SOtUorRy” Tuesday, December 9, 14
  66. 66. ARE A BRAND STORY = YOUR BRAND Tuesday, December 9, 14
  67. 67. IF YOU DON’T TELL YOUR STORY SOMEONE ELSE WILL! Tuesday, December 9, 14
  68. 68. Tuesday, December 9, 14
  69. 69. Tuesday, December 9, 14
  70. 70. Tuesday, December 9, 14
  71. 71. Tuesday, December 9, 14
  72. 72. Tuesday, December 9, 14
  73. 73. #washingtonhighspirit. #EGHSMATTERS Tuesday, December 9, 14
  74. 74. Tuesday, December 9, 14
  75. 75. Tuesday, December 9, 14
  76. 76. Tuesday, December 9, 14
  77. 77. 76 Tuesday, December 9, 14
  78. 78. Tuesday, December 9, 14
  79. 79. Tuesday, December 9, 14
  80. 80. 79 Tuesday, December 9, 14
  81. 81. 80 Tuesday, December 9, 14
  82. 82. RIG eal integrated enerous H T onor ells OUR story Tuesday, December 9, 14
  83. 83. YOU MATTER Tuesday, December 9, 14
  84. 84. SOCIAL: RIGHT Tuesday, December 9, 14
  85. 85. online: resources angelamaiers.com Tuesday, December 9, 14
  86. 86. One Way Two Way #TMSHawkChat Tuesday, December 9, 14
  87. 87. Re:sources 14 Great Facebook Groups Every Teacher should Know about The Ultimate Guide to Facebook in Education Teacher's Guide to Creating Facebook Groups for Students Tuesday, December 9, 14
  88. 88. Re:sources Tuesday, December 9, 14
  89. 89. Re:sources • 10 Google Plus Communities Every Teacher Should Know about • Excellent Teacher Tips on The Use of Google Plus in Education • 20 Reasons Why You Should Be Using Google Plus Tuesday, December 9, 14
  90. 90. Re:sources 7 Steps to Grow Professionally Using Twitter This Summer 10 Ways Teachers Can Use Twitter for Professional Development 10 Powerful Twitter Tools for Teacher's Professional Development Tuesday, December 9, 14
  91. 91. Tuesday, December 9, 14
  92. 92. Go To: @tonyvincent Tuesday, December 9, 14
  93. 93. your:network @angelamaiers #edchat #supchat Tuesday, December 9, 14
  94. 94. Cybraryman: Hashtags Tuesday, December 9, 14

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