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R.I.G.H.T
Getting
Presented By
AngelaMaiers
@angelaMaiers
@angelamaiers
angelamaiers.com/blog
#NSBAConf
#Choose2Matter
Passion Driven
Experiences
SOCIAL
centered
talk
passion
people
customized
connectionsconversations
powernetwork
realtime COMMUNITY
WE
US
NOW
new
unit...
We ARE the web
R
I
G
H
T
eal
integrated
enerous
onor
ells OUR story
Real
“IRL”
THIS IS ME!
Angela Maiers
THIS IS WHAT I BELIEVE
THIS IS MY MISSION
aka My Job, My Passion, My Calling
www.angelamaiers.com
@angelamaiers
angelamaiers
THIS IS ME!
EVERYWHERE
Text
Welcome to the Community!
TWO -WAY
CONVERSTATIONS
REAL
D
Integrated
INTEGRATE
INTEGRATE
INTEGRATE
ANNOUNCEMENTS
NEWSLETTERS
REPORTS
CONFERENCES
EVENTS
EMERGENCIES
CANCELATIONS
EMAILS
UPDATES...
Global Marketing• Confidential • 11/28/1234
There’s and APP for That!
Global Marketing• Confidential • 11/28/1235
WHAT ARE
WE DOING?
WITH WHO? WITH WHAT?
ENHANCE/
AMPLIFY?
? ? ?
1.
2.
3.
Emerge...
CUSTOMIZED ALERTS and MESSAGES
• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support
academics. ...
Generous
In Social Media...
You GIVEbefore
You GET
SHARING GREAT CONTENT
BLOGS
ARTICLES
PICTURES
VIDEOS
TUTORIALS
YOU	 MUST
HEAR
ME
HELP	 ME.
TO
70 - 20 - 10
Targeted Tweeting
Honors
Give Them A Front Row Seat
To Their Own Brilliance
lwaysA
Be
C apturing
Are you prepared to
AMPLIFY
the AWESOME?
63
Tells
“OUR”
Story
ARE
A
BRAND
STORY =YOUR BRAND
IFYOU DON’T TELLYOUR STORY
SOMEONE ELSE WILL!
Global Marketing• Confidential • 11/28/12
The Listening Stage
–What are people saying about your brand?
–What are the popul...
Command Center
Basics
Google Alert
TwitterSearch
Social Mention
Global Marketing• Confidential • 11/28/1269
Establishment of Command Center
Twitter.com/Search Google.com/Alerts Socialment...
How DoesYour Brand Sound?
Hear?
See?
Feel?
Do?
#washingtonhighspirit.
#EGHSMATTERS
82
85
86
R
I
G
H
T
eal
integrated
onor
ells OUR story
enerous
SOCIAL: RIGHT
online: resourcesangelamaiers.com
Two Way ToolsOne Way Tools
#TMSHawkChat
14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Cr...
Re:sources
• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Educati...
7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 ...
Go To:
@tonyvincent
@angelamaiers
your:network
#edchat
#supchat
Cybraryman: Hashtags
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
Getting Social Media RIGHT - #NSBAConf
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Getting Social Media RIGHT - #NSBAConf

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My presentation at #NSBAConf on how school districts can get social media right - for board members, administrators, teachers, staff, students and parents.

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Getting Social Media RIGHT - #NSBAConf

  1. 1. R.I.G.H.T Getting Presented By AngelaMaiers @angelaMaiers
  2. 2. @angelamaiers angelamaiers.com/blog #NSBAConf #Choose2Matter
  3. 3. Passion Driven Experiences
  4. 4. SOCIAL centered talk passion people customized connectionsconversations powernetwork realtime COMMUNITY WE US NOW new unity freedom COLLECTIVE like love freedom real
  5. 5. We ARE the web
  6. 6. R I G H T eal integrated enerous onor ells OUR story
  7. 7. Real
  8. 8. “IRL”
  9. 9. THIS IS ME! Angela Maiers
  10. 10. THIS IS WHAT I BELIEVE
  11. 11. THIS IS MY MISSION aka My Job, My Passion, My Calling
  12. 12. www.angelamaiers.com @angelamaiers angelamaiers THIS IS ME! EVERYWHERE
  13. 13. Text Welcome to the Community!
  14. 14. TWO -WAY CONVERSTATIONS REAL
  15. 15. D
  16. 16. Integrated
  17. 17. INTEGRATE INTEGRATE INTEGRATE ANNOUNCEMENTS NEWSLETTERS REPORTS CONFERENCES EVENTS EMERGENCIES CANCELATIONS EMAILS UPDATES REMINDERS
  18. 18. Global Marketing• Confidential • 11/28/1234 There’s and APP for That!
  19. 19. Global Marketing• Confidential • 11/28/1235 WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/ AMPLIFY? ? ? ? 1. 2. 3. Emergency Notification Parent Event PARENTS PHONE TREE PARENTS Teachers Flyers Emails W.O.M ? ? ?
  20. 20. CUSTOMIZED ALERTS and MESSAGES
  21. 21. • My child is in __ grade. • My child has regular access to a computer at home with Internet access to support academics. Yes - No • I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications. • I mostly access the Internet for school communications on my: • Home computer • Work computer • Mobile device • Other (please specify) _______ What tools does your community have access to? via Joe Mazda
  22. 22. Generous
  23. 23. In Social Media... You GIVEbefore You GET
  24. 24. SHARING GREAT CONTENT BLOGS ARTICLES PICTURES VIDEOS TUTORIALS
  25. 25. YOU MUST HEAR ME HELP ME. TO
  26. 26. 70 - 20 - 10 Targeted Tweeting
  27. 27. Honors
  28. 28. Give Them A Front Row Seat To Their Own Brilliance
  29. 29. lwaysA Be C apturing
  30. 30. Are you prepared to AMPLIFY the AWESOME?
  31. 31. 63
  32. 32. Tells “OUR” Story
  33. 33. ARE A BRAND STORY =YOUR BRAND
  34. 34. IFYOU DON’T TELLYOUR STORY SOMEONE ELSE WILL!
  35. 35. Global Marketing• Confidential • 11/28/12 The Listening Stage –What are people saying about your brand? –What are the popular topics about your brand? –Who are the advocates, detractors and influencers in your community/industry? –Where are the conversations happening? 67 Use Twitter’s search function & other tools to find keywords in hashtags, handles and bios relevant to topic, company and event
  36. 36. Command Center Basics Google Alert TwitterSearch Social Mention
  37. 37. Global Marketing• Confidential • 11/28/1269 Establishment of Command Center Twitter.com/Search Google.com/Alerts Socialmention. com
  38. 38. How DoesYour Brand Sound? Hear? See? Feel? Do?
  39. 39. #washingtonhighspirit. #EGHSMATTERS
  40. 40. 82
  41. 41. 85
  42. 42. 86
  43. 43. R I G H T eal integrated onor ells OUR story enerous
  44. 44. SOCIAL: RIGHT
  45. 45. online: resourcesangelamaiers.com
  46. 46. Two Way ToolsOne Way Tools #TMSHawkChat
  47. 47. 14 Great Facebook Groups Every Teacher should Know about The Ultimate Guide to Facebook in Education Teacher's Guide to Creating Facebook Groups for Students Re:sources
  48. 48. Re:sources
  49. 49. • 10 Google Plus Communities Every Teacher Should Know about • Excellent Teacher Tips on The Use of Google Plus in Education • 20 Reasons Why You Should Be Using Google Plus Re:sources
  50. 50. 7 Steps to Grow Professionally Using Twitter This Summer 10 Ways Teachers Can Use Twitter for Professional Development 10 Powerful Twitter Tools for Teacher's Professional Development Re:sources
  51. 51. Go To: @tonyvincent
  52. 52. @angelamaiers your:network #edchat #supchat
  53. 53. Cybraryman: Hashtags

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