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B R I G H T I D E A S 
SUCCESSFUL ENTREPRENEURSHIP IN TODAY'S MARKET
LOTS OF STARTUPS GROW OUT OF A 
BRIGHT IDEA...
BUT WHAT IF 
NO ONE 
IS INTERESTED?
SUCCESSFUL ENTPRENEURS UNDERSTAND THE IMPORTANCE OF 
STARTING WITH 
THE PROBLEM. 
Who is my customer? 
What are their need...
Customer 
Discovery
Customer 
Discovery 
Customer 
Validation
Customer 
Discovery 
Customer 
Validation 
Customer 
Creation
Then, and only then... 
COMPANY 
BUILDING
“Startups don’t fail because they lack a 
PRODUCT; 
they fail because they lack 
CUSTOMERS 
and a profitable business mode...
PROBLEMS SOLUTIONS COMPETITORS 
BE A DETECTIVE 
not a fortune teller
Moving right along...
Moving right along... 
Let's talk about some real life examples.
Photo Credit: Time.com 
Let's talk about... 
Bill Gates: Poster Child for Innovation and Entrepreneurship
Early Life 
Source: GatesNotes.com and NPR.org 
1955: 
Born in Seattle, Washington 
1967: 
Enrolled at Lakeside School 
19...
The Era of Microsoft 
Source: GatesNotes.com and NPR.org 
1975: 
First software sale made to MITS; 
Started Micro-Soft wit...
Retirement? Nah, thanks, I'm good.
Let's figure out this 
healthcare and 
vaccine issue. 
And clean water. 
And how about 
TO TURN CARING INTO ACTION, WE 
NE...
Let's figure out this 
healthcare and 
vaccine issue. 
And clean water. 
And how about Rewind
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
First software sale made to MITS...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
STARTED WITH CUSTOMER 
DISCOVERY...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
Where do we see elements of Entrepreneurship? 
Source: GatesNotes.com and NPR.org 
1975: 
Started with Customer Discovery ...
So, what did we learn from Bill? 
Customer Discovery is really a thing. 
There's nothing wrong with finding out if there's...
So, what did we learn from Bill? 
Customer Discovery is really a thing. 
Go ahead, test the water. 
There's nothing wrong ...
So, what did we learn from Bill? 
Customer Discovery is really a thing. 
Go ahead, test the water. 
There's nothing wrong ...
So, what did we learn from Bill? 
Customer Discovery is really a thing. 
Go ahead, test the water. 
There's nothing wrong ...
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4 Steps Towards Becoming a Successful Entrepreneur

Bright ideas - A discussion starter on Innovation and Entrepreneurship. Timeline of Bill Gates' early life, Microsoft career, and Foundation information.

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4 Steps Towards Becoming a Successful Entrepreneur

  1. B R I G H T I D E A S SUCCESSFUL ENTREPRENEURSHIP IN TODAY'S MARKET
  2. LOTS OF STARTUPS GROW OUT OF A BRIGHT IDEA...
  3. BUT WHAT IF NO ONE IS INTERESTED?
  4. SUCCESSFUL ENTPRENEURS UNDERSTAND THE IMPORTANCE OF STARTING WITH THE PROBLEM. Who is my customer? What are their needs/wants? What problems are they facing? Does my idea meet their need? Does it meet the need better than an existing product?
  5. Customer Discovery
  6. Customer Discovery Customer Validation
  7. Customer Discovery Customer Validation Customer Creation
  8. Then, and only then... COMPANY BUILDING
  9. “Startups don’t fail because they lack a PRODUCT; they fail because they lack CUSTOMERS and a profitable business model.” -Steve Blank
  10. PROBLEMS SOLUTIONS COMPETITORS BE A DETECTIVE not a fortune teller
  11. Moving right along...
  12. Moving right along... Let's talk about some real life examples.
  13. Photo Credit: Time.com Let's talk about... Bill Gates: Poster Child for Innovation and Entrepreneurship
  14. Early Life Source: GatesNotes.com and NPR.org 1955: Born in Seattle, Washington 1967: Enrolled at Lakeside School 1968: Began programming with Paul Allen at 13 1973: Enrolled at Harvard
  15. The Era of Microsoft Source: GatesNotes.com and NPR.org 1975: First software sale made to MITS; Started Micro-Soft with Paul Allen in Albuquerque, NM 1976: Changed company name to Microsoft 1979: Microsoft moved to Washington and took Series A Funding 1985: Windows 1.0 Launched 1987: Gates becomes the youngest Billionaire ever at 31 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1978: Microsoft has a $1MM year 1981: Microsoft buys the rights to DOS, modifies it and re-releases as MS-DOS 2007: Graduated from Harvard
  16. Retirement? Nah, thanks, I'm good.
  17. Let's figure out this healthcare and vaccine issue. And clean water. And how about TO TURN CARING INTO ACTION, WE NEED TO SEE A PROBLEM, FIND A SOLUTION, AND DELIVER IMPACT. -BILL GATES
  18. Let's figure out this healthcare and vaccine issue. And clean water. And how about Rewind
  19. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: First software sale made to MITS; Started Micro-Soft with Paul Allen in Albuquerque, NM 1976: Changed company name to Microsoft 1979: Microsoft moved to Washington and took Series A Funding 1985: Windows 1.0 Launched 1987: Gates becomes the youngest Billionaire ever at 31 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1978: Microsoft has a $1MM year 1981: Microsoft buys the rights to DOS, modifies it and re-releases as MS-DOS 2007: Graduated from Harvard
  20. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: STARTED WITH CUSTOMER DISCOVERY AND VALIDATION... BEFORE THERE WAS A PRODUCT 1976: Changed company name to Microsoft 1979: Microsoft moved to Washington and took Series A Funding 1985: Windows 1.0 Launched 1987: Gates becomes the youngest Billionaire ever at 31 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1978: Microsoft has a $1MM year 1981: Microsoft buys the rights to DOS, modifies it and re-releases as MS-DOS 2007: Graduated from Harvard
  21. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Windows 1.0 Launched 1987: Gates becomes the youngest Billionaire ever at 31 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1981: Microsoft buys the rights to DOS, modifies it and re-releases as MS-DOS 2007: Graduated from Harvard
  22. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Windows 1.0 Launched 1987: Gates becomes the youngest Billionaire ever at 31 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1981: Bought an asset that would help strengthen his company, rather than build it 2007: Graduated from Harvard
  23. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Product line evolved to meet demand 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Corbis founded 1981: Bought an asset that would help strengthen his company, rather than build it 2007: Graduated from Harvard
  24. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Product line evolved to meet demand 2000: Stepped down as CEO; role was assumed by Steve Ballmer 1995: Windows 95 released; Gates becomes the world's richest man 2001: Original xbox released 1989: Looked for ways to innovate and create in other fields 1981: Bought an asset that would help strengthen his company, rather than build it 2007: Graduated from Harvard
  25. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Product line evolved to meet demand 1995: Yep, still innovating 2001: Original xbox released 1989: Looked for ways to innovate and create in other fields 1981: Bought an asset that would help strengthen his company, rather than build it 2007: Graduated from Harvard
  26. Where do we see elements of Entrepreneurship? Source: GatesNotes.com and NPR.org 1975: Started with Customer Discovery and Validation... Before there was a product 1976: The Company Building came later 1985: Product line evolved to meet demand 1995: Yep, still innovating 2001: Branched out into new product lines 1989: Looked for ways to innovate and create in other fields 1981: Bought an asset that would help strengthen his company, rather than build it
  27. So, what did we learn from Bill? Customer Discovery is really a thing. There's nothing wrong with finding out if there's a market for your product before you create it.
  28. So, what did we learn from Bill? Customer Discovery is really a thing. Go ahead, test the water. There's nothing wrong with finding out if there's a market for your product before you create it. Customer Validation is a must.
  29. So, what did we learn from Bill? Customer Discovery is really a thing. Go ahead, test the water. There's nothing wrong with finding out if there's a market for your product before you create it. Customer Validation is a must. Customer Creation takes priority over Company Building. A bunch of employees and a brick-and-mortar building do not a business make.
  30. So, what did we learn from Bill? Customer Discovery is really a thing. Go ahead, test the water. There's nothing wrong with finding out if there's a market for your product before you create it. Customer Validation is a must. Customer Creation takes priority over Company Building. A bunch of employees and a brick-and-mortar building do not a business make. Always be Innovating. All of these steps are meant to be in perpetual motion. Business changes, and so you must, too.

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