WordCamp Orlando 2015 - WordPress for Everyone

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This document discusses using WordPress for non-profits, education, and blogs. It provides case studies of using WordPress for a non-profit organization focused on education funding that needed an online donation system, an early childhood education center that needed a website for parents and staff, and a design blog that sold paper products and needed an online store. The case studies demonstrate how WordPress plugins like Gravity Forms, WooCommerce, and The Events Calendar were used to meet the specific needs of each organization.

Business

Wordpress for
everyone:  
Case Studies for Non-Profits, Education, and Bloggers

HEY GIRL HEY!
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter 
@studio404design
E-mail 
angel@sevenality.com
Slideshare
www.studio-404.com/blog

OVERVIEW
• Part 1: WordPress for Everyone?
• Why WordPress Works for Businesses
• What Every Business Owner Should Know
• Part 2: Case Study - Non-Profits
• Part 3: Case Study - Education
• Part 4: Case Study - Blog & E-Commerce
• Part 5: Q&A
Tweet! @studio404design

WHY WORDPRESS
WORKS FOR BUSINESSES
• Low costs (Um, free?)
• Solid infrastructure
• Customizable
• Themes
• Plug-Ins
Tweet! @studio404design

WHAT EVERYONE
SHOULD KNOW
User experience is exactly as it sounds. What will
your visitors, leads, and potential customers
experience? You want your site and its functionality
to be inclusive, cohesive, precise, and clear.
Tweet! @studio404design

USER EXPERIENCE
INCLUDES
• Design
• Content
• Accessibility
Tweet! @studio404design

THINK ABOUT IT
What are three things that your site offers to
create a unique user experience?
Tweet! @studio404design

PROJECT SCOPE:CDF
Creation Development Foundation is a 501(c)3
organization focused on funding education projects.
In 2012, CDF enlisted us to create a responsive
website that could feature campaigns for donors and
a place to receive online donations.
Tweet! @studio404design

NEEDS TO CONSIDER
• Responsive design
• Text-heavy content
• Online payment gateway
• Audience
Tweet! @studio404design

CREATION DEVELOPMENT
FOUNDATION
Tweet! @studio404design

PLUG-INS
• Advanced Custom Fields
• Gravity Forms
• Stripe Plugin
Tweet! @studio404design

THINK ABOUT IT
What features in the CDF project could be applied
to a non-profit that focused on homeless outreach
and support?
Tweet! @studio404design

PROJECT SCOPE:CKV
Creation Kids Village is an operating early
childhood education center and early elementary
school that focuses on play-based learning. Located
in a town of over 13,000 people, the majority of the
clientele are parents of children who work at two
enterprise-level corporations within a five mile
radius.
Tweet! @studio404design

NEEDS TO CONSIDER
• Budget
• Internal staff access
• Information resource
• Audience
Tweet! @studio404design

CREATION KIDS VILLAGE
Tweet! @studio404design

PLUG-INS
• The Events Calendar Pro
• Timetable Responsive Plugin for WordPress
Tweet! @studio404design

RESULTS
• Over 180 children enrolled
• Early elementary school launch
• Increase of administrative team productivity
• Down-time has been minimized
Tweet! @studio404design

THINK ABOUT IT
What features in the CKV project could be applied
to a coffee shop?
Tweet! @studio404design

PROJECT SCOPE:S404
Studio 404 is a design blog that has an extension
product line. Now after a year’s test run on another
sellers platform, the site needed a redesign and e-
commerce integration.
Tweet! @studio404design

STUDIO 404 PAPER
Tweet! @studio404design

PROJECT:STUDIO 404
Tweet! @studio404design

PLUG-INS
• Jetpack
• CommentLuv
• CoSchedule
• jQuery Pin It Button for Images
• MailChimp
• NextScripts
• WooCommerce
• Yoast SEO
Tweet! @studio404design

RESULTS
• Increase in traffic
• Gave me the feels
Tweet! @studio404design

Q&A
ANGELICA YARDE
Partner and Director of
Projects at Sevenality
Editor & Designer
at Studio 404
Twitter 
@studio404design
E-mail 
angel@sevenality.com
Slideshare
www.studio-404.com/blog

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WordCamp Orlando 2015 - WordPress for Everyone

1. Wordpress for everyone:   Case Studies for Non-Profits, Education, and Bloggers

2. HEY GIRL HEY! ANGELICA YARDE Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Twitter  @studio404design E-mail  angel@sevenality.com Slideshare www.studio-404.com/blog

3. OVERVIEW • Part 1: WordPress for Everyone? • Why WordPress Works for Businesses • What Every Business Owner Should Know • Part 2: Case Study - Non-Profits • Part 3: Case Study - Education • Part 4: Case Study - Blog & E-Commerce • Part 5: Q&A Tweet! @studio404design

4. section 1 WordPress for Everyone?

5. WHY WORDPRESS WORKS FOR BUSINESSES • Low costs (Um, free?) • Solid infrastructure • Customizable • Themes • Plug-Ins Tweet! @studio404design

6. WHAT EVERYONE SHOULD KNOW User experience is exactly as it sounds. What will your visitors, leads, and potential customers experience? You want your site and its functionality to be inclusive, cohesive, precise, and clear. Tweet! @studio404design

7. USER EXPERIENCE INCLUDES • Design • Content • Accessibility Tweet! @studio404design

8. THINK ABOUT IT What are three things that your site offers to create a unique user experience? Tweet! @studio404design

9. section 2 Case Study: Non-Profits

10. PROJECT SCOPE:CDF Creation Development Foundation is a 501(c)3 organization focused on funding education projects. In 2012, CDF enlisted us to create a responsive website that could feature campaigns for donors and a place to receive online donations. Tweet! @studio404design

11. NEEDS TO CONSIDER • Responsive design • Text-heavy content • Online payment gateway • Audience Tweet! @studio404design

12. CREATION DEVELOPMENT FOUNDATION Tweet! @studio404design

13. PROJECT:CDF Tweet! @studio404design

14. PROJECT:CDF Tweet! @studio404design

15. PROJECT:CDF Tweet! @studio404design

16. PROJECT:CDF Tweet! @studio404design

17. PROJECT:CDF Tweet! @studio404design

18. PLUG-INS • Advanced Custom Fields • Gravity Forms • Stripe Plugin Tweet! @studio404design

19. RESULTS • $10,000+ in donations collected via the website • 2014 Christmas Campaign goal met • Introduction to a brand • Introduced the client to branded content strategy Tweet! @studio404design

20. THINK ABOUT IT What features in the CDF project could be applied to a non-profit that focused on homeless outreach and support? Tweet! @studio404design

21. section 3 Case Study: Education

22. PROJECT SCOPE:CKV Creation Kids Village is an operating early childhood education center and early elementary school that focuses on play-based learning. Located in a town of over 13,000 people, the majority of the clientele are parents of children who work at two enterprise-level corporations within a five mile radius. Tweet! @studio404design

23. NEEDS TO CONSIDER • Budget • Internal staff access • Information resource • Audience Tweet! @studio404design

24. CREATION KIDS VILLAGE Tweet! @studio404design

25. PROJECT:CKV Tweet! @studio404design

26. PROJECT:CKV Tweet! @studio404design

27. PROJECT:CKV Tweet! @studio404design

28. PLUG-INS • The Events Calendar Pro • Timetable Responsive Plugin for WordPress Tweet! @studio404design

29. PROJECT:CKV Tweet! @studio404design

30. PROJECT:CKV Tweet! @studio404design

31. RESULTS • Over 180 children enrolled • Early elementary school launch • Increase of administrative team productivity • Down-time has been minimized Tweet! @studio404design

32. THINK ABOUT IT What features in the CKV project could be applied to a coffee shop? Tweet! @studio404design

33. section 4 Case Study: Blogs & Commerce

34. PROJECT SCOPE:S404 Studio 404 is a design blog that has an extension product line. Now after a year’s test run on another sellers platform, the site needed a redesign and e- commerce integration. Tweet! @studio404design

35. STUDIO 404 PAPER Tweet! @studio404design

36. PROJECT:STUDIO 404 Tweet! @studio404design

37. PROJECT:STUDIO 404 Tweet! @studio404design

38. PROJECT:STUDIO 404 Tweet! @studio404design

39. PROJECT:STUDIO 404 Tweet! @studio404design

40. PROJECT:STUDIO 404 Tweet! @studio404design

41. PLUG-INS • Jetpack • CommentLuv • CoSchedule • jQuery Pin It Button for Images • MailChimp • NextScripts • WooCommerce • Yoast SEO Tweet! @studio404design

42. RESULTS • Increase in traffic • Gave me the feels Tweet! @studio404design

43. Q&A ANGELICA YARDE Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Twitter  @studio404design E-mail  angel@sevenality.com Slideshare www.studio-404.com/blog

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