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Framing theory

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Framing theory en la comunicación, a partir de los conceptos de Goffman

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Framing theory

  1. 1. Framing Theory Angie Morales Suri Arreguin Daniel Flores Goffman, 1974
  2. 2. HISTORIA • En 1955, el antropólogo Gregory Bateson acuña el concepto de frame. Se refiere al marco de interpretación de la gente al recibir un mensaje y prestar más atención a ciertos aspectos. • Este término fue creado para la psicología. • En 1974 Goffman lo desarrolla para la sociología. Referencia: Sádaba, 2001: 143-175
  3. 3. ERVING GOFFMAN • Sociólogo canadiense nacido en 1922. • Considerado el padre de la microsociología. • Su obra más importante es La presentación de la persona en la vida cotidiana. Referencia: Teuber, s.f.
  4. 4. ANTECEDENTES Sociología interpretativa: • Interaccionismo: No es importante cómo se presenta la realidad, sino cómo se interpreta. • Fenomenología: La realidad se construye socialmente y el humano la acepta. • Etnometodología: La realidad es construcción social, pero el actor interviene en su creación. Referencia: Sádaba, 2001: 143-175
  5. 5. TEORÍA • El concepto de Frame integra una doble acepción: es tanto un marco como un esquema. Un marco referido al contexto de la realidad y un esquema o estructura mental que internaliza datos objetivos. Niveles Integrados Individual Social Un individuo “enmarca” una situación, utiliza esquemas que le otorgan a ella un significado particular Un significado común establecido por la sociedad. Referencia: Koziner, 2013: 1-25
  6. 6. TEORÍA Encuadre primario (Primary framework): Aquel que la audiencia no toma en cuenta que existe. Ayuda a formar una interpretación de la realidad. Natural Social ● Puramente físicos ● No hay interferencia y sus consecuencias no son negativas o positivas ● Dirigidos por la sociedad ● Incorporan guía y propósito por parte de agentes externos Referencia: Goffman, 1974: 21-23
  7. 7. TEORÍA 1. Eventos Impactantes Cuando algo parece inexplicable, se intenta forzar una explicación. 2. Intereses Cosmológicos Cuando algo es difícil de explicar y escogemos cuanto basarnos en cada marco. 3. Muffing Pérdida temporal de control motor. 4. Lo Fortuito Eventos por accidente que sólo pueden ser explicados de manera natural. 5. Tensión Cuando más de un marco aplica a una misma situación Referencia: Goffman, 1974: 28-35
  8. 8. TEORÍA La manera en la que las cosas son enmarcadas influyen en la manera en como interpretamos la información Referencia: Davie, s.f.
  9. 9. Ejemplos EJEMPLOS Referencia: Fox News, 2014
  10. 10. EJEMPLOS Referencia: Perez, 2014
  11. 11. BIBLIOGRAFÍA Davie, G. (s.f.). Framing theory. Wordpress. Recuperado de: http://masscommtheory.com/theory-overviews/ framing-theory/ Fox News. (2 de septiembre de 2014). Syria rebels clash with government forces in Golan Heights. Recuperado de: http://www.foxnews.com/world/2014/09/02/syria-rebels-clash-with-government-forces- in-golan-heights/ Fox News. (1 de agosto de 2014). Guardians of civil society paved way for Hamas terror tunnels. Recuperado de: http://www.foxnews.com/opinion/2014/08/01/guardians-civil-society-paved-way-for-hamas- terror-tunnels/ Goffman, E. (1974). Frame analysis. Recuperado de: http://is.muni.cz/el/1423/podzim2013/SOC571E/um/E. Goffman-FrameAnalysis.pdf
  12. 12. BIBLIOGRAFÍA Koziner, N. S. (2013). Antecedentes y fundamentos de la teoría del framing en comunicación. Austral Comunicación , 1-25. Pérez, C. (21 de julio de 2014). Silencio cómplice ante el bombardeo de hospitales en Gaza. Recuperado de: http://blogs.tercerainformacion.es/diseccionandoelpais/2014/07/21/silencio-complice-ante-el-bombardeo- de-hospitales-en-gaza/ Sádaba, T. (2001). Communication and Society. (pp. 143-175). Recuperado de: http://www.unav. es/fcom/communication-society/es/articulo.php?art_id=335 Teuber, A. (s.f.). Erving Goffman Biography. Recuperado de: http://people.brandeis. edu/~teuber/goffmanbio.html

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