SlideShare una empresa de Scribd logo
1 de 25
Descargar para leer sin conexión
Writing for North 
American Business 
Audience
Every country has its own set of rules 
and expectations about the ways to 
communicate in a business setting. In 
some countries, they may place less 
emphasis on written materials and 
more emphasis on verbal 
communication. However, in the United 
States, memos, letters, and emails are 
important and play a role in creating a 
person's business reputation.
This handout is designed to provide you with a 
few basic tips about North American business 
audiences along with some helpful hints on 
writing to this audience effectively. Some of the 
information and examples on this handout are 
taken from other sources that you may find 
helpful. The asterisks (*) mark sentences 
borrowed from other writers. You can find the 
bibliographic information at the end of the 
page.
• The topics discussed in this handout 
are: 
• Getting to the point 
• Keeping it simple 
• Using passive and active voice 
• Using nondiscriminatory language 
• Over-generalizing verbs
• Getting to the Point 
• The question "so what is your point" is very 
common with American audiences. In general, 
North Americans prefer to get a preview of 
the main ideas so that they know what to 
expect. Time is an important factor for U.S. 
business people because they do not have 
much of it. So it is important to state your 
purpose or "the bottom line" for writing at the 
beginning of your document.
• Here is an example of a hidden main point 
where the writer is requesting employment 
verification*: 
• Dear Personnel Director: 
• On March 27, I received a phone call from 
Mrs. Karen Krane from New York, who was 
once a data entry clerk in your Ohio office. 
She was under the direct supervision of.....
As you can see, the above statement goes on 
several sentences and the writer still has not 
revealed his or her purpose. A busy personnel 
director might skip over this request and make 
it a last priority. 
This is an example with the main point clearly 
stated: 
Dear Personnel Director: 
Would you verify the employment of Mrs. 
Karen Krane? She was a data entry clerk in 
your Ohio office (fill in the details) Sincerely,
Often times writers will place their main point at the 
bottom of their document because they are either 
delivering bad news or they are afraid their ideas will 
be rejected. But business writing experts warn against 
this style of writing. Bad news should always be 
delivered up front. Also remember that while you do 
not want to be too shy about delivering bad news, you 
also do not want to be too aggressive when you submit 
an idea or suggestion. For example, "We must hire a 
new secretary now" has an aggressive tone that your 
reader may not appreciate. Instead write something 
like, "I know that you do not think we should hire a 
new secretary now, but I really think we need to. 
Please let me explain my reasons."
Keeping It Simple 
You may have heard your English instructors 
tell you not to worry yourself over complicated 
sentences and impressive words. Just use 
simple language to get your point across and 
you will have more success. Well, the same 
proves true for business writing. You might feel 
compelled to use bigger words or more 
complex sentences to build credibility with 
your audience. 
The two primary reasons to avoid such tactics 
are: a) you might be perceived as a con artist 
or, b) your message might become confusing.
• An example of using "impressive words": 
• Subsequent to the passage of the subject 
legislation, it is incumbent upon you to advise 
your organization to comply with it.* 
• An example using simple words: 
• After the law passes, you must tell your 
people to comply with it.* 
• The second passage is much easier to 
understand and it gets straight to the point. 
There is little room for misunderstanding with 
that statement.
Using Passive and Active Voice* 
• Passive voice has three basic 
characteristics: 
• A form of the verb to be (is, am are, was, 
were, be, been, or being). 
• A past participle (a verb ending in -ed or - 
en except irregular verbs like kept). 
• A prepositional phrase beginning with by
• Here is a sentence using all three 
characteristics: 
• The meeting is being held by the human 
resources department. 
• Another sample of a passive sentence: 
• It's a great honor to be applying to a 
prestigious company.
• Passive statements convey a clear message and in 
some cases (those without the prepositional phrase) 
are grammatically correct. But the problem is that 
passive phrases are often overused by writers. 
• A writer uses passive voice to purposefully leave out 
the actor or subject of the sentence in an effort to 
sound more diplomatic. Look at this example. 
• Active: "I decided that everyone must retake the 
exam." 
Passive: "It has been decided that everyone must 
retake the exam." 
• The passive example takes the actor out of the 
sentence so that the audience cannot directly blame 
someone.
• Author Edward Bailey offers a few suggestions on when 
to use passive voice. He says there are three instances 
to use it: 
• When you don't know the actor 
• When the actor is unimportant to the point you're 
making ("The Congressman was re-elected.") 
• When the emphasis is clearly not on the actor but on 
the acted upon ("What happened to the little girl? The 
little girl was rescued.") 
• If your purpose does not fall into one of three 
categories above then use active direct voice. But be 
careful not to be too direct. You would not want to tell 
an employer that he or she should hire you because "I 
am the best."
Using Nondiscriminatory Language 
Nondiscriminatory language is language that 
treats all people equally. It does not use any 
discriminatory words, remarks, or ideas. It is 
very important that the business writer 
communicate in a way that expresses equality 
and respect for all individuals. It is the kind of 
language that can come between you and 
your reader. Make sure your writing is free of 
sexist language and free of bias based on 
such factors as race, ethnicity, religion, age, 
sexual orientation, and disability.
• Use neutral job titles. Not Good: Chairman 
Better: Chairperson 
• Avoid demeaning or stereotypical terms. Not 
Good: After the girls in the office receive an 
order, our office fills it within 24 hours 
Better: When orders are received from the 
office, they are filled within 24 hours
• Avoid words and phrases that unnecessarily 
imply gender. Not Good: Executives and their 
wives 
Better: Executives and their spouses 
• Omit information about group membership 
Not Good: Connie Green performed the job 
well for her age. 
Better: Connie Green performed the job well 
• If you do not know a reader's gender, use a 
nonsexist salutation. Not Good: Dear 
Gentlemen: 
Better: To Whom it May Concern:
Do not use masculine pronouns 
Not Good: Each student must provide his 
own lab jacket 
Better: Students must provide their own 
lab jackets. Or Each student must provide 
his or her own lab jacket.
Over-generalizing Verbs 
Conjugating verbs poses a challenge for all speakers 
and writers of languages other than their native 
tongue. One feature that is found with ESL speakers is 
the tendency to over-generalize verbs with pronouns. 
For example, when using the verb to try: 
I try We try 
You try They try 
He/She/It try* 
Notice the asterisk (*) next to He/She/It try. It is there 
because try should be conjugated to "He/She/It tries." 
Sometimes these small points are missed because 
when you read your paper aloud it may sound fine to 
you.
But note that there is a distinct difference 
between the way we talk and the way we 
write. When you are proofreading your 
document, try to be mindful of the verb 
variations. Unfortunately, there is no magic 
trick for overcoming this except for 
memorizing verbs. When you are in doubt, 
ask someone for help.
Notes and References 
* Bailey, Edward P. The Plain English Approach to 
Business Writing. Oxford University Press: NY, 
1990. 
** Mark Dollar. "Basic Tips for ESL Students: 
Writing for an American Audience." Purdue OWL, 
1999.
• Administrative Assistant 
• TheWalt Disney Company Argentina S.A. 
• Industria: Entretenimiento 
• Department: Film Distribution 
Job Objective: Assist two Directors of Film Distribution Department in day to day duties, such as 
coordination of agendas, business trips, conference calls, and specific tasks of the department. 
Responsibilities: 
• Management of daily agenda and assistance with office logistics. 
• Coordination and follow up of agendas, business trips, meetings and conference calls. 
• Administration of reports and all SAP related processes. 
• Coordination of internal reporting and communications with other Departments. 
• Generation of weekly reports and update of film calendars. 
Experience: 
• At least 2 years of experience as assistant in Multinational Companies is a must. 
Education: 
• Advanced student or degree in Translation or Secretarial studies. 
Other considerations: 
• Advanced level of English is a must. 
• Proficiency on Power Point, Excel and Word. 
• SAP experience is a plus.
• Jr Analyst Human Resources (SAP/Compensations) US Entertainment Company 
• Industria: Entretenimiento 
• Type of contract: Outsourcing - Full-Time (9 to 18hs) 
Department: Human Resources Information System (HRIS) 
Responsibilities: 
• Maintenance of the SAP HR Module for the Latin American Region (Argentina, Brazil, Chile, Mexico, Venezuela and Miami 
office) 
oData entry of personnel information into the HR Management System keeping it up to date 
• First-line support for SAP HR related questions from local HR and local employees. 
• Pro-actively identify SAP and other technology requirements/needs from the local HR and business and escalate to 
International HRIS 
• Provide SAP HR training to new hires within your local HR team, refresher training for existing HR team members, and 
training on any new enhancements or changes that have been communicated to you by the International HRIS team 
• Ensure SAP becomes a fully integrated system that enables the HR community to provide excellent service to the lines of 
business 
• Work with the International HRIS administrators to ensure the HR Organizational Structure within SAP is up-to-date and 
accurate. Also, utilizing electronic forms to request SAP organizational changes that will be made by International HRIS. 
• Attend and participate in the monthly Super User calls 
• Maintenance of others HRIS systems and HR tools such as Headcount Management tool and organizational charts 
Experience: • Preferably, 1 year of experience working with SAP HR module. 
Education: 
• Advanced student o recently graduated professional in Human Resources, Administration or Accountant 
(preferably, hard disciplines). 
Other considerations: 
• Advanced level of English. 
• Preferably, advanced level of Excel.
Writing task #1 
• Write your CV for one of the jobs 
• Write a cover letter for your CV 
• Cover letter – 7 mks 
• CV – 8 mks 
• GUIDELINES: 
• Send your writing to: 
cvpanchitovera@gmail.com 
Subject: Class #1, CV and cover letter
T h a n k 
Y o u 
Nice wknd!!!

Más contenido relacionado

La actualidad más candente

FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptx
FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptxFUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptx
FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptxVictoriaCarumba1
 
The nature of bureaucracy in the philippines
The nature of bureaucracy in the philippinesThe nature of bureaucracy in the philippines
The nature of bureaucracy in the philippinesAntonov Anive
 
DLL-FINANCE-AUGUST-29-SEP 2.docx
DLL-FINANCE-AUGUST-29-SEP 2.docxDLL-FINANCE-AUGUST-29-SEP 2.docx
DLL-FINANCE-AUGUST-29-SEP 2.docxJennifer911572
 
Chapter 2 lesson 3 phases of economic development
Chapter 2 lesson 3 phases of economic developmentChapter 2 lesson 3 phases of economic development
Chapter 2 lesson 3 phases of economic developmentDepartment of Education
 
LOCAL MATERIALS USED IN CREATING ART.pptx
LOCAL MATERIALS USED IN CREATING ART.pptxLOCAL MATERIALS USED IN CREATING ART.pptx
LOCAL MATERIALS USED IN CREATING ART.pptxPioAmi1
 
433725411-UCSP-DLL-Q2-Week-7 (3).docx
433725411-UCSP-DLL-Q2-Week-7 (3).docx433725411-UCSP-DLL-Q2-Week-7 (3).docx
433725411-UCSP-DLL-Q2-Week-7 (3).docxKemberlyGama1
 
Detailed lesson plan for Pol Gov.docx
Detailed lesson plan for Pol Gov.docxDetailed lesson plan for Pol Gov.docx
Detailed lesson plan for Pol Gov.docxDwightVinceeliamMaqu
 
dll-entrepreneurship-june-17-21-2019.docx
dll-entrepreneurship-june-17-21-2019.docxdll-entrepreneurship-june-17-21-2019.docx
dll-entrepreneurship-june-17-21-2019.docxMichael Jandog
 
Dlp applied economics 1 22 - 25, 18
Dlp applied economics 1 22 - 25, 18Dlp applied economics 1 22 - 25, 18
Dlp applied economics 1 22 - 25, 18paul nuez
 
FIDP_1-QUARTER.docx
FIDP_1-QUARTER.docxFIDP_1-QUARTER.docx
FIDP_1-QUARTER.docxpjpunzalan1
 
Roleoflocalgovernment 110826092012-phpapp02
Roleoflocalgovernment 110826092012-phpapp02Roleoflocalgovernment 110826092012-phpapp02
Roleoflocalgovernment 110826092012-phpapp02majoydrew
 
SHS Powerpoint: Decentralization and local governance (politics)
SHS Powerpoint: Decentralization and local governance (politics) SHS Powerpoint: Decentralization and local governance (politics)
SHS Powerpoint: Decentralization and local governance (politics) Walter Colega
 
Lesson 9 r- The Role of LGU
Lesson 9 r- The Role of LGULesson 9 r- The Role of LGU
Lesson 9 r- The Role of LGUMiss Chey
 
UCSP-Health Institution Lesson Plan
UCSP-Health Institution Lesson PlanUCSP-Health Institution Lesson Plan
UCSP-Health Institution Lesson Planjessie salvilla
 

La actualidad más candente (20)

FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptx
FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptxFUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptx
FUNCTIONS-ROLES-AND-SKILLS-OF-A-MANAGER.pptx
 
module 6
module 6module 6
module 6
 
The nature of bureaucracy in the philippines
The nature of bureaucracy in the philippinesThe nature of bureaucracy in the philippines
The nature of bureaucracy in the philippines
 
DLL-FINANCE-AUGUST-29-SEP 2.docx
DLL-FINANCE-AUGUST-29-SEP 2.docxDLL-FINANCE-AUGUST-29-SEP 2.docx
DLL-FINANCE-AUGUST-29-SEP 2.docx
 
Chapter 2 lesson 3 phases of economic development
Chapter 2 lesson 3 phases of economic developmentChapter 2 lesson 3 phases of economic development
Chapter 2 lesson 3 phases of economic development
 
Dll ucsp week 1
Dll ucsp week 1Dll ucsp week 1
Dll ucsp week 1
 
LOCAL MATERIALS USED IN CREATING ART.pptx
LOCAL MATERIALS USED IN CREATING ART.pptxLOCAL MATERIALS USED IN CREATING ART.pptx
LOCAL MATERIALS USED IN CREATING ART.pptx
 
433725411-UCSP-DLL-Q2-Week-7 (3).docx
433725411-UCSP-DLL-Q2-Week-7 (3).docx433725411-UCSP-DLL-Q2-Week-7 (3).docx
433725411-UCSP-DLL-Q2-Week-7 (3).docx
 
Detailed lesson plan for Pol Gov.docx
Detailed lesson plan for Pol Gov.docxDetailed lesson plan for Pol Gov.docx
Detailed lesson plan for Pol Gov.docx
 
dll-entrepreneurship-june-17-21-2019.docx
dll-entrepreneurship-june-17-21-2019.docxdll-entrepreneurship-june-17-21-2019.docx
dll-entrepreneurship-june-17-21-2019.docx
 
Filipino Values in the Workplace
Filipino Values in the WorkplaceFilipino Values in the Workplace
Filipino Values in the Workplace
 
Dlp applied economics 1 22 - 25, 18
Dlp applied economics 1 22 - 25, 18Dlp applied economics 1 22 - 25, 18
Dlp applied economics 1 22 - 25, 18
 
Chapter 4 organizing
Chapter 4 organizingChapter 4 organizing
Chapter 4 organizing
 
FIDP_1-QUARTER.docx
FIDP_1-QUARTER.docxFIDP_1-QUARTER.docx
FIDP_1-QUARTER.docx
 
Roleoflocalgovernment 110826092012-phpapp02
Roleoflocalgovernment 110826092012-phpapp02Roleoflocalgovernment 110826092012-phpapp02
Roleoflocalgovernment 110826092012-phpapp02
 
SHS Powerpoint: Decentralization and local governance (politics)
SHS Powerpoint: Decentralization and local governance (politics) SHS Powerpoint: Decentralization and local governance (politics)
SHS Powerpoint: Decentralization and local governance (politics)
 
Lesson 9 r- The Role of LGU
Lesson 9 r- The Role of LGULesson 9 r- The Role of LGU
Lesson 9 r- The Role of LGU
 
Judaism
JudaismJudaism
Judaism
 
ISLAM: RELIGION, PRACTICES, AND DOCTRINES
ISLAM: RELIGION, PRACTICES, AND DOCTRINES ISLAM: RELIGION, PRACTICES, AND DOCTRINES
ISLAM: RELIGION, PRACTICES, AND DOCTRINES
 
UCSP-Health Institution Lesson Plan
UCSP-Health Institution Lesson PlanUCSP-Health Institution Lesson Plan
UCSP-Health Institution Lesson Plan
 

Destacado

American Business Nationality
American Business NationalityAmerican Business Nationality
American Business NationalityGomana Naser
 
Do’s & don’ts for us business
Do’s & don’ts for us businessDo’s & don’ts for us business
Do’s & don’ts for us businessFranco Folini
 
Db american culture in business
Db american culture in businessDb american culture in business
Db american culture in businessMiguel Premoli
 
Intercultural sales us vs france
Intercultural sales us vs franceIntercultural sales us vs france
Intercultural sales us vs franceSarah L. Miller
 
Disagreeing & Negotiating in American culture
Disagreeing  & Negotiating in American culture Disagreeing  & Negotiating in American culture
Disagreeing & Negotiating in American culture culturebump21
 
American business english for the day
American business english for the dayAmerican business english for the day
American business english for the dayryeslideshare
 
20 Tips for Understanding American Culture in the Wine Business
20 Tips for Understanding  American Culture in the Wine Business20 Tips for Understanding  American Culture in the Wine Business
20 Tips for Understanding American Culture in the Wine BusinessBevology Inc.
 
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATION
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATIONFRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATION
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATIONDaphne Lora
 
The Ugly American Stereotype
The Ugly American StereotypeThe Ugly American Stereotype
The Ugly American StereotypeKelly Burrello
 
French business etiquette tips
French business etiquette tipsFrench business etiquette tips
French business etiquette tipssurajs1988
 
American Business English Part 2- E2Logy Training Series
American Business English Part 2- E2Logy Training SeriesAmerican Business English Part 2- E2Logy Training Series
American Business English Part 2- E2Logy Training SeriesE2LOGY
 
American Management Style
American Management StyleAmerican Management Style
American Management StyleCarrine Aulia
 
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...debragreen
 
French business culture guide - Learn about France
French business culture guide - Learn about FranceFrench business culture guide - Learn about France
French business culture guide - Learn about FranceSalford Business School
 

Destacado (17)

American Business Nationality
American Business NationalityAmerican Business Nationality
American Business Nationality
 
Do’s & don’ts for us business
Do’s & don’ts for us businessDo’s & don’ts for us business
Do’s & don’ts for us business
 
Db american culture in business
Db american culture in businessDb american culture in business
Db american culture in business
 
Intercultural sales us vs france
Intercultural sales us vs franceIntercultural sales us vs france
Intercultural sales us vs france
 
Disagreeing & Negotiating in American culture
Disagreeing  & Negotiating in American culture Disagreeing  & Negotiating in American culture
Disagreeing & Negotiating in American culture
 
Idioms and french equivalents
Idioms and french equivalentsIdioms and french equivalents
Idioms and french equivalents
 
American business english for the day
American business english for the dayAmerican business english for the day
American business english for the day
 
20 Tips for Understanding American Culture in the Wine Business
20 Tips for Understanding  American Culture in the Wine Business20 Tips for Understanding  American Culture in the Wine Business
20 Tips for Understanding American Culture in the Wine Business
 
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATION
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATIONFRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATION
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATION
 
The Ugly American Stereotype
The Ugly American StereotypeThe Ugly American Stereotype
The Ugly American Stereotype
 
French business etiquette tips
French business etiquette tipsFrench business etiquette tips
French business etiquette tips
 
American Business English Part 2- E2Logy Training Series
American Business English Part 2- E2Logy Training SeriesAmerican Business English Part 2- E2Logy Training Series
American Business English Part 2- E2Logy Training Series
 
American Management Style
American Management StyleAmerican Management Style
American Management Style
 
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...
Cultural Differences and Unconscious Bias: An Introduction to Becoming Cultur...
 
French cuisine ppt
French cuisine pptFrench cuisine ppt
French cuisine ppt
 
American Business Culture
American Business CultureAmerican Business Culture
American Business Culture
 
French business culture guide - Learn about France
French business culture guide - Learn about FranceFrench business culture guide - Learn about France
French business culture guide - Learn about France
 

Similar a Writing for north american business audience

Business English - Business Emails - Ash Vyas
Business English - Business Emails - Ash VyasBusiness English - Business Emails - Ash Vyas
Business English - Business Emails - Ash VyasAsh (Ashvini) Vyas
 
Skillwise - Business writing
Skillwise - Business writing Skillwise - Business writing
Skillwise - Business writing Skillwise Group
 
Career Planning Day 3.pptx
Career Planning Day 3.pptxCareer Planning Day 3.pptx
Career Planning Day 3.pptxDonEmeka3
 
Career Connect, Session 3, Fall 2012
Career Connect, Session 3, Fall 2012 Career Connect, Session 3, Fall 2012
Career Connect, Session 3, Fall 2012 spousesandpartners
 
T e a c h i n g C a s e R e s o u r c e s f r o m t h e
 T e a c h i n g  C a s e  R e s o u r c e s  f r o m  t h e   T e a c h i n g  C a s e  R e s o u r c e s  f r o m  t h e
T e a c h i n g C a s e R e s o u r c e s f r o m t h e MikeEly930
 
7 cs communication
7 cs communication7 cs communication
7 cs communicationahmadraza05
 
Lesson 11 Writing Business Letters 1210556377680231 9
Lesson 11 Writing Business Letters 1210556377680231 9Lesson 11 Writing Business Letters 1210556377680231 9
Lesson 11 Writing Business Letters 1210556377680231 9zheng xinhuan
 
Lesson 11 Writing Business Letters
Lesson 11   Writing Business LettersLesson 11   Writing Business Letters
Lesson 11 Writing Business Lettersmsbirkbeck
 
Lesson 11 Writing Business Letters
Lesson 11   Writing Business LettersLesson 11   Writing Business Letters
Lesson 11 Writing Business Lettersguest934daa
 
Common Resume mistakes
Common Resume mistakes Common Resume mistakes
Common Resume mistakes Skillweed
 

Similar a Writing for north american business audience (20)

Lec 6-
Lec 6-Lec 6-
Lec 6-
 
Report writing
Report writing Report writing
Report writing
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Audorg
AudorgAudorg
Audorg
 
Functional English 29. 7C's of Communication. Code 0079
Functional English 29.  7C's of Communication.  Code  0079Functional English 29.  7C's of Communication.  Code  0079
Functional English 29. 7C's of Communication. Code 0079
 
Resumes and cover letters
Resumes and cover lettersResumes and cover letters
Resumes and cover letters
 
Business English - Business Emails - Ash Vyas
Business English - Business Emails - Ash VyasBusiness English - Business Emails - Ash Vyas
Business English - Business Emails - Ash Vyas
 
Skillwise - Business writing
Skillwise - Business writing Skillwise - Business writing
Skillwise - Business writing
 
Career Planning Day 3.pptx
Career Planning Day 3.pptxCareer Planning Day 3.pptx
Career Planning Day 3.pptx
 
Career Connect, Session 3, Fall 2012
Career Connect, Session 3, Fall 2012 Career Connect, Session 3, Fall 2012
Career Connect, Session 3, Fall 2012
 
T e a c h i n g C a s e R e s o u r c e s f r o m t h e
 T e a c h i n g  C a s e  R e s o u r c e s  f r o m  t h e   T e a c h i n g  C a s e  R e s o u r c e s  f r o m  t h e
T e a c h i n g C a s e R e s o u r c e s f r o m t h e
 
7 cs communication
7 cs communication7 cs communication
7 cs communication
 
Lesson 11 Writing Business Letters 1210556377680231 9
Lesson 11 Writing Business Letters 1210556377680231 9Lesson 11 Writing Business Letters 1210556377680231 9
Lesson 11 Writing Business Letters 1210556377680231 9
 
Lesson 11 Writing Business Letters
Lesson 11   Writing Business LettersLesson 11   Writing Business Letters
Lesson 11 Writing Business Letters
 
Lesson 11 Writing Business Letters
Lesson 11   Writing Business LettersLesson 11   Writing Business Letters
Lesson 11 Writing Business Letters
 
Business Writing
Business WritingBusiness Writing
Business Writing
 
Writing Skills for Work
Writing Skills for WorkWriting Skills for Work
Writing Skills for Work
 
Common Resume mistakes
Common Resume mistakes Common Resume mistakes
Common Resume mistakes
 

Último

How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17Celine George
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSyedNadeemGillANi
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxPurva Nikam
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 

Último (20)

How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17How to Create a Toggle Button in Odoo 17
How to Create a Toggle Button in Odoo 17
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptxSOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
SOLIDE WASTE in Cameroon,,,,,,,,,,,,,,,,,,,,,,,,,,,.pptx
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 

Writing for north american business audience

  • 1. Writing for North American Business Audience
  • 2. Every country has its own set of rules and expectations about the ways to communicate in a business setting. In some countries, they may place less emphasis on written materials and more emphasis on verbal communication. However, in the United States, memos, letters, and emails are important and play a role in creating a person's business reputation.
  • 3. This handout is designed to provide you with a few basic tips about North American business audiences along with some helpful hints on writing to this audience effectively. Some of the information and examples on this handout are taken from other sources that you may find helpful. The asterisks (*) mark sentences borrowed from other writers. You can find the bibliographic information at the end of the page.
  • 4. • The topics discussed in this handout are: • Getting to the point • Keeping it simple • Using passive and active voice • Using nondiscriminatory language • Over-generalizing verbs
  • 5. • Getting to the Point • The question "so what is your point" is very common with American audiences. In general, North Americans prefer to get a preview of the main ideas so that they know what to expect. Time is an important factor for U.S. business people because they do not have much of it. So it is important to state your purpose or "the bottom line" for writing at the beginning of your document.
  • 6. • Here is an example of a hidden main point where the writer is requesting employment verification*: • Dear Personnel Director: • On March 27, I received a phone call from Mrs. Karen Krane from New York, who was once a data entry clerk in your Ohio office. She was under the direct supervision of.....
  • 7. As you can see, the above statement goes on several sentences and the writer still has not revealed his or her purpose. A busy personnel director might skip over this request and make it a last priority. This is an example with the main point clearly stated: Dear Personnel Director: Would you verify the employment of Mrs. Karen Krane? She was a data entry clerk in your Ohio office (fill in the details) Sincerely,
  • 8. Often times writers will place their main point at the bottom of their document because they are either delivering bad news or they are afraid their ideas will be rejected. But business writing experts warn against this style of writing. Bad news should always be delivered up front. Also remember that while you do not want to be too shy about delivering bad news, you also do not want to be too aggressive when you submit an idea or suggestion. For example, "We must hire a new secretary now" has an aggressive tone that your reader may not appreciate. Instead write something like, "I know that you do not think we should hire a new secretary now, but I really think we need to. Please let me explain my reasons."
  • 9. Keeping It Simple You may have heard your English instructors tell you not to worry yourself over complicated sentences and impressive words. Just use simple language to get your point across and you will have more success. Well, the same proves true for business writing. You might feel compelled to use bigger words or more complex sentences to build credibility with your audience. The two primary reasons to avoid such tactics are: a) you might be perceived as a con artist or, b) your message might become confusing.
  • 10. • An example of using "impressive words": • Subsequent to the passage of the subject legislation, it is incumbent upon you to advise your organization to comply with it.* • An example using simple words: • After the law passes, you must tell your people to comply with it.* • The second passage is much easier to understand and it gets straight to the point. There is little room for misunderstanding with that statement.
  • 11. Using Passive and Active Voice* • Passive voice has three basic characteristics: • A form of the verb to be (is, am are, was, were, be, been, or being). • A past participle (a verb ending in -ed or - en except irregular verbs like kept). • A prepositional phrase beginning with by
  • 12. • Here is a sentence using all three characteristics: • The meeting is being held by the human resources department. • Another sample of a passive sentence: • It's a great honor to be applying to a prestigious company.
  • 13. • Passive statements convey a clear message and in some cases (those without the prepositional phrase) are grammatically correct. But the problem is that passive phrases are often overused by writers. • A writer uses passive voice to purposefully leave out the actor or subject of the sentence in an effort to sound more diplomatic. Look at this example. • Active: "I decided that everyone must retake the exam." Passive: "It has been decided that everyone must retake the exam." • The passive example takes the actor out of the sentence so that the audience cannot directly blame someone.
  • 14. • Author Edward Bailey offers a few suggestions on when to use passive voice. He says there are three instances to use it: • When you don't know the actor • When the actor is unimportant to the point you're making ("The Congressman was re-elected.") • When the emphasis is clearly not on the actor but on the acted upon ("What happened to the little girl? The little girl was rescued.") • If your purpose does not fall into one of three categories above then use active direct voice. But be careful not to be too direct. You would not want to tell an employer that he or she should hire you because "I am the best."
  • 15. Using Nondiscriminatory Language Nondiscriminatory language is language that treats all people equally. It does not use any discriminatory words, remarks, or ideas. It is very important that the business writer communicate in a way that expresses equality and respect for all individuals. It is the kind of language that can come between you and your reader. Make sure your writing is free of sexist language and free of bias based on such factors as race, ethnicity, religion, age, sexual orientation, and disability.
  • 16. • Use neutral job titles. Not Good: Chairman Better: Chairperson • Avoid demeaning or stereotypical terms. Not Good: After the girls in the office receive an order, our office fills it within 24 hours Better: When orders are received from the office, they are filled within 24 hours
  • 17. • Avoid words and phrases that unnecessarily imply gender. Not Good: Executives and their wives Better: Executives and their spouses • Omit information about group membership Not Good: Connie Green performed the job well for her age. Better: Connie Green performed the job well • If you do not know a reader's gender, use a nonsexist salutation. Not Good: Dear Gentlemen: Better: To Whom it May Concern:
  • 18. Do not use masculine pronouns Not Good: Each student must provide his own lab jacket Better: Students must provide their own lab jackets. Or Each student must provide his or her own lab jacket.
  • 19. Over-generalizing Verbs Conjugating verbs poses a challenge for all speakers and writers of languages other than their native tongue. One feature that is found with ESL speakers is the tendency to over-generalize verbs with pronouns. For example, when using the verb to try: I try We try You try They try He/She/It try* Notice the asterisk (*) next to He/She/It try. It is there because try should be conjugated to "He/She/It tries." Sometimes these small points are missed because when you read your paper aloud it may sound fine to you.
  • 20. But note that there is a distinct difference between the way we talk and the way we write. When you are proofreading your document, try to be mindful of the verb variations. Unfortunately, there is no magic trick for overcoming this except for memorizing verbs. When you are in doubt, ask someone for help.
  • 21. Notes and References * Bailey, Edward P. The Plain English Approach to Business Writing. Oxford University Press: NY, 1990. ** Mark Dollar. "Basic Tips for ESL Students: Writing for an American Audience." Purdue OWL, 1999.
  • 22. • Administrative Assistant • TheWalt Disney Company Argentina S.A. • Industria: Entretenimiento • Department: Film Distribution Job Objective: Assist two Directors of Film Distribution Department in day to day duties, such as coordination of agendas, business trips, conference calls, and specific tasks of the department. Responsibilities: • Management of daily agenda and assistance with office logistics. • Coordination and follow up of agendas, business trips, meetings and conference calls. • Administration of reports and all SAP related processes. • Coordination of internal reporting and communications with other Departments. • Generation of weekly reports and update of film calendars. Experience: • At least 2 years of experience as assistant in Multinational Companies is a must. Education: • Advanced student or degree in Translation or Secretarial studies. Other considerations: • Advanced level of English is a must. • Proficiency on Power Point, Excel and Word. • SAP experience is a plus.
  • 23. • Jr Analyst Human Resources (SAP/Compensations) US Entertainment Company • Industria: Entretenimiento • Type of contract: Outsourcing - Full-Time (9 to 18hs) Department: Human Resources Information System (HRIS) Responsibilities: • Maintenance of the SAP HR Module for the Latin American Region (Argentina, Brazil, Chile, Mexico, Venezuela and Miami office) oData entry of personnel information into the HR Management System keeping it up to date • First-line support for SAP HR related questions from local HR and local employees. • Pro-actively identify SAP and other technology requirements/needs from the local HR and business and escalate to International HRIS • Provide SAP HR training to new hires within your local HR team, refresher training for existing HR team members, and training on any new enhancements or changes that have been communicated to you by the International HRIS team • Ensure SAP becomes a fully integrated system that enables the HR community to provide excellent service to the lines of business • Work with the International HRIS administrators to ensure the HR Organizational Structure within SAP is up-to-date and accurate. Also, utilizing electronic forms to request SAP organizational changes that will be made by International HRIS. • Attend and participate in the monthly Super User calls • Maintenance of others HRIS systems and HR tools such as Headcount Management tool and organizational charts Experience: • Preferably, 1 year of experience working with SAP HR module. Education: • Advanced student o recently graduated professional in Human Resources, Administration or Accountant (preferably, hard disciplines). Other considerations: • Advanced level of English. • Preferably, advanced level of Excel.
  • 24. Writing task #1 • Write your CV for one of the jobs • Write a cover letter for your CV • Cover letter – 7 mks • CV – 8 mks • GUIDELINES: • Send your writing to: cvpanchitovera@gmail.com Subject: Class #1, CV and cover letter
  • 25. T h a n k Y o u Nice wknd!!!