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1. Purpose This exercise will give you practice labeling hypothetical strategies that a firm could
pursue. Instructions For each of the strategies listed below, identify a hypothetical strategy that
you believe may be good for Bowen Group or Roe Group to pursue.
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Retrenchment
Divestiture
Liquidation TABLE 4-4 Alternative Strateqies Defined and Recent Examples Given

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1. Purpose This exercise will give you practice labeling hypothetica.pdf

  • 1. 1. Purpose This exercise will give you practice labeling hypothetical strategies that a firm could pursue. Instructions For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Bowen Group or Roe Group to pursue. Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Related Diversification Unrelated Diversification Retrenchment Divestiture Liquidation TABLE 4-4 Alternative Strateqies Defined and Recent Examples Given