1. Purpose This exercise will give you practice labeling hypothetical strategies that a firm could pursue. Instructions For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Bowen Group or Roe Group to pursue. Forward Integration Backward Integration Horizontal Integration Market Penetration Market Development Product Development Related Diversification Unrelated Diversification Retrenchment Divestiture Liquidation TABLE 4-4 Alternative Strateqies Defined and Recent Examples Given.