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USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN PUNJAB AGRICULTURE

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INITIATIVES OF INFORMATION AND COMMUNICATION TECHNOLOGIES FOR AGRICULTURE EXTENSION PUNJAB PAKISTAN. DR MUHAMMAD ANJUM ALI BUTTAR DIRECTOR GENERAL AGRICULTURE (EXT &AR) PUNJAB, PAKISTAN

Publicado en: Tecnología, Empresariales

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN PUNJAB AGRICULTURE

  1. 1. ICT in Agriculture Extension Dr Muhammad Anjum Ali DIRECTORATE GENERAL AGRICULTURE EXTENSION AND ADPTIVE RESERACH
  2. 2. ICT FOR PUNJAB AGRICULTURE Challenges – Productivity, Profitability – Soil, Water and Environment degradation – Seed, Fertilizers, Machinery and Technology advancements – Majority small farmers and land fragmentation – Burgeoning increase in ICT Tools – Diversification and Value addition – Appetite for awareness and information – Reliability, Correctness and Farmers confidence
  3. 3. ICT ACTIVTIES IN PUNJAB AGRICULTURE Agriculture Marketing Information System Website of Agriculture Department Punjab Website of Fruit & Vegetable Development Project Mobile Massaging (Database base of farmers) Land records-Spatial Data Infrastructure (Mauza Level) Monitoring Extension Service (AgriSmart) Facebook Pages of Agriculture Extension Punjab E-Reporting and Documentation
  4. 4. Mapping Soil Fertility at Village Level Shadbad Dehqan Zarai Baithak Fertilizer Calculator Maintenance records through SAP software Radio, TV, FM Service Citizen Contact Center (Agri Helpline) Revamping Agriculture Extension Services (Rs. 150 Mill) ICT ACTIVTIES IN PUNJAB AGRICULTURE
  5. 5. AGRICULTURE MARKETING INFORMATION SYSTEM - Dissemination of prices pertaining to agricultural commodities - Data entry interface for 135 market committees - Repository of market rates with trend analysis - Linkages with international commodity exchange markets - Mobile App for “Price Control” on 80024 - Price Lahore/Get Report Push based daily price intimations to subscribed citizens See Web
  6. 6. WEBSITE OF AGRICULTURE EXTENSION PUNJAB - Agriculture Extension - Adaptive Research - Agriculture Training Institutes - Transfer of Technology packages - Websites for various wings of Agriculture Department Transfer of Technology through field Extension service and ICT gadgets See Web
  7. 7. WEBSITE OF FRUIT & VEGETABLE DEVELOPMENT PROJECT - Fruit and Vegetable Project - Capacity Building - Training of Farmers - Promotion of new technologies - Promotion of Bio-control agents - Minimize the use of pesticides - Reduction in post harvest losses - Calendar of activities Enhancing Fruit and Vegetable Production with value addition See Web
  8. 8. MOBILE MESSAGING-DATA BASE OF FARMERS - Farmer Registration with contact details and mauza level residential address - More than million farmers have been registered - Text message for agronomy, plant protection, market, weather and other alerts - Plants outfitted with this microchip can send text messages to a farmer's cell phone Advisory services via SMS based on Agriculture Technolgies See Web
  9. 9. LAND RECORDS- SPATIAL DATA INFRASTRUCRE - Digitization based on masavi maps - Mauza level boundaries of 16 districts in place - Additional layers of population census and Agri census data Analytics based on mauza level maps yield info ‫گرمالہ‬ ‫موضع‬ See Web
  10. 10. MOBILE MONITORING - Operational in Rajanpur and Faisalabad - Field visits pertaining to crop reporting and pest warning - Geographical analysis of the activities being carried out - Expansion of android phones monitoring to other districts 2,909 smart phones to be distributed under PPMRP See Web
  11. 11. FACEBOOK PAGES OF AGRICULTURE EXTENSION PUNJAB - Facebook Page ”Agriculture Extension Wing Punjab Pakistan” - Targeting social media to reach maximum growers - Weekly and Fortnightly advisories - Latest Development in Agriculture - Activities of Agriculture Extension Presence in Social Media to reach maximum growers See Web
  12. 12. E-ZARAAT - Online portal to capture information - EDOA to Field Assistants are provided tablets - E-reporting from Field Assistants to EDOA - Daily, Weekly, Fortnightly, Monthly, Quarterly, Biannually and Annual reports - Pilot run in one district (Vehari) Patronage of PITB on sustainable basis See Web
  13. 13. MAPING SOIL FERTILITY - Website on Nutrient availability in Punjab Soils - Helpful for farmers, extension agents, researchers etc - Input use efficiency, reduction in loss of resources , sustainability and profitability Digitized profile of Punjab soils for better decision making See Web
  14. 14. SHAD BAD DEHQAN - Economic and site specific crop production technologies - Real time dynamic system for processing of data leading to development of crop productions - Yet to be launched by University of Agriculture Coordinated efforts with various ICT tools to reach farmers
  15. 15. ZARAI BAITHAK - Knowledge portal - Agriculture News - Discussion forum - Experts Forum - Linkages with Institutions - Quick response - Expert Opinion - List of FAQs See Web
  16. 16. FERTILIZER CALCULATOR - Fertilizer prediction Model - Urea and DAP recommendation based on soil sample - Fertilizer Use Efficiency, Rate, Quantity according to production - Recommendations from bags to Kilograms - Fertilizer Use efficiency to increase productivity and profitability See Web
  17. 17. MAINTENANCE MANAGEMENT SYSTEM - Improved service delivery - Integration of stores via centralized inventory system - Preventive and breakdown maintenance of heavy machinery (bulldozers) - Fuel consumption statistics of Agriculture Vehicles - Automation of records through this software for all office - Initial target is vehicles and machinery Data Management of Agriculture Assets
  18. 18. RADIO, FM SERVICE - Daily presence on 7 Radio stations in Punjab - Agriculture Talks, Live and Recorded, - News Bulletins - Audio Messages - Special activities through FM service Radio Service is still very important information source in rural life
  19. 19. TELEVISION - Most Important Media - Presence of experts on different channels - TV Messages, TV Talks, TV shows, Video Productions - Kashtakaron Ke Naam Ahim Paigham at prime time - Maximum reach on terrestrial network Television is the most effective medium for training and showcasing
  20. 20. HELPLINES/CALL CENTRES - Two Toll free numbers - 0800-15000, 0800-29000 - Inbound call gets recorded which is then responded to by an expert at later stages - PITB is working on a call center - The number of lines and accessibility will be increased Transformation to PITB’s platform of “Citizen Contact Center”
  21. 21. OTHER PROJECTS - Video clips to be placed onto the portal (Digital Green) ITU - Projector phones for extension workers (1,000 sets)(ITU) - Cinema Van to fortify field extension services (ITU) - Coordination with service providers to auto-load SIMS with agricultural content (ITU) - Agriculture Technology apps Benefits of ICT to reach every farmer
  22. 22. REVAMPING AND DIGITIZATION Project Punjab: Rs 150 Million 1. Provincial Agriculture Extension Hub (ICT) 2. Provision of Short Code Telephone Number 3. District Agriculture Extension ICT center 4. Provision of Internet Connections to Extension sub offices 5. Provision of PTCL Connection to AOs at Markaz level 6. Provision of Android Cell Phone to Agriculture Extension Staff 7. Plant Clinics and digitized monitoring 8. E. Reporting of Agriculture Extension Activities
  23. 23. THANKS

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