1. INTRODUCTION
The latest development of the 21st century is Globalization,Liberalization and Privatization.With the
advent of the latest technology in computers,telecommunications are feasible through satellite
channels to establish network with the entire world and thus the world has shrunk into a village-
cyber-village.Today,the utility of the cellular phones cannot be viewed as a fashion or status symbol
but an inevitable mode of constant touch among the mobile population.
The cellular phone transmits the message to the other end through satellite link.The cellular phone
provides the users many facilities such as memory to store the important cellular phone
numbers,names and it also stores the messages given by senders.Highly modified cellular phones are
enabling to put a particulars face to a particular number.But this facility is not in vogue in India.
The cellular phones are very much helpful to the business executives in their business
developments.Inthelatenineties,the Government of India allowed private operators in cellular
services.
A)MEANING AND DEFINATION
Communication is one of the most important aspects of life.Seventy percent of our active hours are
spent in communicating verbally,listening,reading and writing.The word “communication”originates
from the Latin word”communis” denoting “common”.
Communication is an exchange of facts,ideas ,and opinions emotions by two or more
persons.Communication is established even between human and non-human being if they live
together.Pets learn to communicate with their human companions.
Communication has been defined by Elliot Jaquesas “The sum totalof directly and
indirectly,consciously and unconsciously,transmittedfeelings,attitudes and wishes.
B)CONSUMER BEHAVIOUR AND BUYING BEHAVIOUR
Consumer behavior relates to an individual person (micro behavior),whereas consumption
behavior relates to the mass or aggregate of individuals(macro behavior).
“The study of consumer behavior always focuses on the decision processes of the individual
consumer or consuming unit,such as the family.It includes all the efforts to describe and explain one
or more acts or choice either at a given time or over a period of time.Incontrast,the study of
consumer behavior is concerned with the description and explanations of the behavior aggregates of
consumers or consumingunits,again at a given time or over a period of time.The subject matter of
consumption behaviour parallels at the aggregate level to that of consumer behaviour at the
individual level.”
The area of consumer behaviour includes activities or both ultimate and industrial
consumers.The former is the end-user of the product/service before it is consumed by the end-
user.When the behaviourof both the kinds of buyers is under reference,it is “buyer
behaviour”.When the behaviour of only users is under reference,the term “consumer behaviour”is
used to denote it.
C)IMPORTANCE
The relevance and importance of understanding consumer behaviour is rooted in the modern
marketing concept in order to operational this concept,management attempts to solve some
2. consumption problems of consumers.However no businessman can possibly help consumer solves
their consumption problems unless he understands them and unless he makes an attempt of
comprehends the buying process and the factors influencing it.
Consumer behaviour is dynamic.Therefore it is necessary to continuously study,analyse and
understand it and monitor this understanding to the marketing management so that effective
decisions can be taken in respect of products,Price,Promotion and distribution.The profit position of
a product hinges on the kind of predisposition-positive/negative that a consumer has developed
towards it.It is essential to study and analyse it in order to understand why he/she has developed
such a predisposition.
D)HISTORY OF CELLULAR PHONES
The United States had planned the introducing of cell phones in mid 1940s after Second World
War but the trial services did not begin until 1978.
The Federal Finance Commission can be partially blamed for the delay in providing cellular
services to the public.
1982,the Federal Commission finally authorized commercial use of cellular in USA.A year
late,Ameritech introduced the first American Commercial analogue cellular services or Advanced
Mobile Phone Services(AMPS)in Chicago.
The cellular services in India were initially introduced in 4 metros-Delhi,Mumbai,Chennai and
Calcutta during the year 1995.Thus,the cellular service has come to the rescue o the common man
and the telecommunication industry as a whole is poised for a positive growth.”The cellular service
industry witnessed a 50 percent growth in one year with registered revenue of about
Rs.8,300crores.”
Phenomenon and the industry will get established with the invention of Telecommunication
Regulatory Authority of India(TRAI).
With increased facilities offered by cellular operators in the farm of transmission of data,short
messaging services(SMS)the industry is picking up and is poised to net revrnue of Rs.10,000 crores in
the current fiscal year.
Cellular operators were able to grab about 75 percent of the demand for new connections as
against landlines.This shows that cellular phones are becoming increasing popular.Because of the
flexibility and mobility,the cellular phoneshave come to stay.With additional provisionof Multi
Media Services(MMS)by the cellular service providers more people are bound to go in cellular phones.
E)MARKET FOR MOBILE COMMUNICATION
Although the growth in wireless and mobile communication system has slowed down,these
technologies have still a huge market potential.Wireless technology is built in many cars,wireless
data services are available in many regions,and wireless local area networks are used in many
places.
F)DEVELIPMENT IN MOBILE PHONES
BSNL has launched ”Data One Broadband”.It’s broadband services would comprise
vIdeostreaming,video on demand,high-speed Internet service,videoconferencing,games and e-
learning.Proposed value added services included audio conferencing.Broadcast digital T.V,school
curriculum on 3D interactive learning more and personal website for home users.
3. LITERATURE REVIEW
1)Macinnis,DeborahJ,Folks,ValerieS [“The Disciplinary Status of Consumer
Behaviour:Journal of Consumer Research”,2011]
The above summarized their study as the field of consumer behaviour today is organizationally
legitimized and socially recognized as a sub discipline of marketing.Not only have marketing
academics successfully developed a sub discipline of consumer behaviour,but also are likely to grow
this sub discipline.The marketing discipline offers attractive opportunities because jobs are lucrative
and plentiful and because research funding is relatively abundant and noncompetitive.
2)Press,Melea,Arnould,Eric [“How Does Organizational Identification Form? A
Consumer Behaviour Perspective”,2011]
The above completed their study as conduits provide opportunities for sense giving,which features
normative elements particular to an organization,and sense making,aningrative process in which
productive consumption plays a key role.Three paths(epiphany,emulation and exploration) leading
from these conduits to identification are defined and explored.Second,this article reveals dynamic
consequences of identification for both customers and employee constituents,including changes in
their consumer values and behaviors extending beyond organizationalconcerns.Finally,this article
defends the merit of softening hard conceptual distinctions drawn between consumers and
employees.
OBJECTIVES OF THE STUDY
The study has the following broad objectives:
1. To study the attitude of customer‟s towards the mobile phone connection.
2. To study the factors influencing consumers for selecting the mobile phone operator
3. To uncover and highlight the dissatisfied areas.
4. To find out the problems faced by the consumer
5. To find out the consumer‟s satisfaction regarding the services rendered by mobile operator.
6. To offer fruitful suggestions for the problem faced by the consumers.
RESEARCH METHODOLOGY
a)Title of the study:-
The research has undertaken entitled ”A study on consumer behaviour towards mobile phone
services”.
b)Area:-
Rahara, 24 Parganas(N).It has around 5000 household,of which around 2.500 are in possession of
cellular phones.As all these 2,500 subscribers cannot be approached for want of time and access ,I
have chosen a sample of 50 persons under the convenient sampling method.
c)Sample:-
The sample of the project is 50 individual’s opinion.
d)Type of study:-
This is a survey type of study.
4. e)Tools of data collection:-
All the people were interviewed with the aid of qestoonnaire.
f)Method of analysis:-
The method of analysis is quantitive.
LIMITATIONS OF THE STUDY
The study has following limitations:
1)The sample group was restricted to Raharayown only.
2)The sample size is limited to only 50 respondants.
3)The analysis was based on the data collected with the help of questionnaire andthismightly has its
own limitation.
4)Only definite and certain feature of the cell phone connections have been taken into
consideration.
CHAPTER PLANNING
The Project Report has been completed in five chapters
viz,”Introduction”,”ConceptualFramework”,”Presentation of data and data analysis,
findings”,”Conclusion and Recommendation” and finally ”Bibliography and Referances”.
Chapter 1:-This chapter deals with the Introduction,LiteratureReview,Objectives of the
study,ResearchMethodology,Limitation of the study and Chapter Planning.This chapter summarises
the theme and nature of work done in this study.
Chapter 2:-This chapter deals with conceptual framework of the study.Here both the national and
international perspectives has been taken into consideration.
Chapter 3:-This highlights presentation of data analysis and makes a comprehensive and evaluate
discussions on the findings.
Chapter 4:-It summarises brief conclusion and recommendation.
Chapter 5:-This chapters have given guidelines to the researchers and scholars to make research
work on the untouched part of the study in the future.
5. PRIMARY DATA COLLECTION:-
Table-1
USE OF SERVICE PROVIDERS BY THE RESPONDENTS
Chart-1
Source:- Primary data
Analysis:-
It is seen from the above table,out of the total respondents of the table,10%have availed themselves in
BSNL,24%in Airtel,14%in Aircel,22% in Vodafone,20% in Docomo,where as 10% in other services.
Thus,the table shows that the majority of the mobile phone respondents have availed themselves in
Airtel and the minority have availed themselves in BSNL service and others.Here is the rank line of
the service provider which the customer uses most:
RANK SERVICE PROVIDER
1 Airtel
2 Vodafone
3 Docomo
Name of the
service No of use %
BSNL 5 10
Airtel 12 24
Aircel 7 14
Vodafone 11 22
Docomo 10 20
Others 5 10
Total 50 100
BSNL
Airtel
Aircel
Vodafone
Docomo
Others
6. Table-2
TYPE OF SCHEME OPTED BY RESPONDENTS
Chart-2
Source:- Primary data
Analysis:-
It is seen from the above table that,out of total respondents of the table,72% have availed themselves
of mobile phone service under Pre-paid scheme,and the rest of 28% have availed themselves of
service under Post-paid scheme.
Thus the table shows that majority of the mobile phone respondents have availed themselves of
services under Pre-paid scheme.
SERVICE
PROVIDER
SCHEME OPTED TOTAL
PRE-PAID POST-PAID NO. %
BSNL 4 1 5 10%
AIRTEL 9 3 12 24%
AIRCEL 5 2 7 14%
VODAFONE 8 3 11 22%
DOCOMO 7 3 10 20%
OTHERS 3 2 5 10%
Total 3672%) 14(28%) 50 100%
0
2
4
6
8
10
12
Post-paid
Pre-paid
7. TABLE-3
REASON FOR CHOOSING VARIOUS SERVICE PROVIDERS
SERVICE
PROVIDERS
REASONS
TOTAL
BETTER NETWORK SMS NET SERVICE
Bsnl 3 1 1 5
Airtel 6 1 5 12
Aircel 1 5 1 7
Vodafone 5 2 4 11
Docomo 1 7 2 10
Others 2 2 1 5
Total 18 18 14 50
Source:- Primary data
Analysis:-
It is seen from the above table that for better network BSNL,Airtel and Vodafone are used.For SMS
service Docomo and Aircel are used in a high rate and for net service maximum uses Airtel and
Vodafone.
0
1
2
3
4
5
6
7
Better Network
SMS
Net Service
8. NAME OF THE CHAPTER SL.
NO.
BODY REPORT PAGE
NO.
CHAPTER-1 1.1 BACKGROUND.
INTRODUCTION
1.2 LITERATURE REVIEW.
1.3 IMPORTANCE.
1.4
OBJECTIVES OF THE
STUDY.
1.5
RESEARCH
METHODOLOGY.
1.6
LIMITATIONS OF THE
STUDY.
1.7 CHAPTER PLANNING.
CHAPTER-2 2.1 NATIONAL SCENARIO.
CONCEPTUAL FRAMEWORK
2.2
INTERNATIONAL
SCENARIO.
CHAPTER-3
3.1
PRIMARY DATA
COLLECTION.
PRESENTATION OF DATA,ANALYSIS AND
FINDINGS
3.2
SECONDARY DATA
COLLECTION.
3.3 FINDINGS.
CHAPTER-4 4.1 CONCLUSION.
CONCLUSION AND RECOMMENDATIONS 4.2 RECOMMENDATIONS.
CHAPTER-5 5.1 BOOKS.
BIBLIOGRAPHY AND REFERENCES 5.2 WEBSITES.
45. Secondary
data colle
Name of the College :ACHARYA GIRISH CHANDRA
BOSECOLLEGE
Month& Year Of Submission:February, 2013
47. “I have to confess my deep alarm and dismay over the findings ofthe 20 city
surveywhich revealsthat one out of three elders have faced abuse.It is even
more shocking to learn thatthose surveyeddescribetheir sons and daughtersin
law as the primaryabusers.”
---Mr. Pranab Mukherjee
(ii)
48. ACKNOWLEDGEMENT
This report is an outstanding prospect to convey my gratefulness to those many people whose timely help and
guidance went a long way in finishing this project work from commencement to achievement.
I would like to express my sincere thanks to Dr. A. K. SARKAR (Principal of our college) for giving me an
opportunity for pursuing the project.
This project could not been completed without the able guidance and support of Prof. SANJAY RAY, and Prof.
Dr. SWARUP SEN (Project Supervisor).
I am very glad to work with all teaching and non-teaching staff. I am grateful to _______________ for helping
me to get the information and an invaluable experience.
Last but not the least would like to thank my friends, family members and all those people who helped me for the
completion and deeper understanding of the concept of performance appraisal.
Working on this project has proved to be an enlightening experience for me.
Registration No: 141-1221-0044-10
Roll No: 1141-51-0009
Supervisor’s certificate
This is to certify that Miss BIMBITAPAL a student of B. COM. HONS. In accounting and finance of
A.G.C.BOSE COLLEGE under the University of Calcutta has worked under my supervision and guidance for his
project work and prepared a project report with a title ATTRIBUTE TO THE SENIOR CITIZENS IN MODERN
SOCIETY---ACASE STUDY.
Project report, which he is submitting, is his genuine and original work to the best of my knowledge.
Prof..................................
A.G.C.BOSE COLLEGE
(iii)
49. I hereby declare that the project work with the title: “-ATTRIBUTE TO THE SENIORCITIZENS IN MODERN
SOCIETY--- ACASE STUDY.
-------. Submitted by me for the partial fulfilment of the degree B.COM HONS. In accounting and finance under
the University of Calcutta, is my original work and has not been submitted earlier to any university/institution for
the fulfilment of the requirement for any course of study.
I also declare that no chapter of this manuscript in whole or in part has been incorporated in this report from any
earlier work done by others or by me. However extracts of any literature which has been used for this report has
been duly acknowledged providing details of such literature in the reference.
Signature :__________________________
Name :BIMBITA PAUL
Address
Place: KOLKATA Registration no: 141-1221-0044-10
Date: 28th February, 2013 Roll no :1141-51-0009
(iv)
50. INDEX NAME
OF CHAPTER
SL.
NO.
BODYREPORT PAGE NO.
1
2
2
2-3
4
4-5
5
5
6
CHATER 1 :
INTRODUCTION
1.1 Background
1.2 Major difficulties faced by senior citizen
1.3 Rights OfSenior Citizens
1.4 Significance ofthe study
1.5 Research Methodology
1.6 Reviewofliterature
1.7 Objectives ofthe studies
1.8 Limitation ofthe studies
1.9 Chapter planning
CHAPTER 2 :
CONCEPTTUAL
FAME WORK
2.1 Population Ageing:
A U.N. View
7
8
2.2 National Scenario
CHAPTER 3:
ANALISIS &
MAJOR
FINDING OF THE
STUDY
3. Data Analysis and
Major Findings
9-22
CHAPTER 4:
CONCLUSION &
RECOMMENDATIO
N
4.1 Summary of the
study
23-24
24-25
4.2 Suggestion & Recommendation
REFERENCES 26
ANNEXURE 27-28