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Crefovi - How to lawfully make your fashion brand omnichannel

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How to lawfully make your fashion brand omnichannel?

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Crefovi - How to lawfully make your fashion brand omnichannel

  1. 1. how to lawfully make your fashion brand omnichannel? MCFW CONFERENCES, 2 June 2016 E-commerce& brick & mortar:
  2. 2. 2 What is omnichannel? How to lawfully make yourfashion brand omnichannel?
  3. 3. 3 New EU consumer contractslegislation:are you compliant? How to lawfully make yourfashion brand omnichannel?
  4. 4. 4 Transposition of Directive 2011/83/EU on consumer rights: by 13 June 2014!! Achieving a real business-to- consumer (B2C) internal market, striking the right balance between a high level of consumer protection & competitiveness of businesses. How to lawfully make yourfashion brand omnichannel?
  5. 5. 5 10 most important changes for consumersbuying online 1. Elimination of hidden charges and costs on the internet 2. Increased price transparency 3. Banning pre-ticked boxes on websites 4. 14 days to change yourmind on a purchase 5. Better refund rights 6. Introduction of a EU-wide model withdrawal form 7. Eliminating surcharges forthe use of credit cards and hotlines 8. Clearer information on who pays for returninggoods 9. Better consumer protection in relation to digital products 10. Common rules for businesses will make it easier for them to trade all over Europe How to lawfully make yourfashion brand omnichannel?
  6. 6. 6 Practicalimplicationsof the new EU consumer contracts regulationsfor the fashion sector Cancellation rights in the fashion world: how to deal with these when selling on consignment? Sales at fashion fairs: off-premises or on-premises sales? Cross-borderfashion sales: do the regulations apply if consumer outside the EU or if fashion dealer is outside the EU? How to lawfully make yourfashion brand omnichannel?
  7. 7. 7 New EU consumer contractslegislation:are you compliant? How to lawfully make yourfashion brand omnichannel?
  8. 8. 8 Introduction of EU regulation524/2013 on online dispute resolution for consumer disputes: by 9 January 2016!! • Online dispute resolution platform • Fashion businesses engaging in online sales or service contracts with consumers must provide consumers with accessible electronic link to ODR platform on their websites How to lawfully make yourfashion brand omnichannel?
  9. 9. 9 Privacyand cookies policy: a must-havefor any fashion brand with a presence online How to lawfully make yourfashion brand omnichannel?
  10. 10. 10 Privacyand cookies policies for fashion brands • EU framework • Social media and data collection: what obligations for fashion brands? • Enforcement of e-privacy directive by data protection authorities: nota joke! • Opt-in forcookies • The issue with safe harbour How to lawfully make yourfashion brand omnichannel?
  11. 11. 11 E-commerce& brick & mortar: how to lawfullysell your fashion & luxury products to retailconsumers online? Annabelle Gauberti Crefovi foundingpartner annabelle.gauberti@crefovi.com @Crefovi on Twitter How to lawfully make yourfashion brand omnichannel?

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