1. Passing the Test
#12ntctesting
Marissa Goldsmith:
Beaconfire Consulting
Elizabeth Nielsen:
Feeding America
Dan Siroker:
Optimizely

2. This is a Workshop!
My colleagues and I will do some talking, but then we’re going to put you to
work!
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3. The Talking Part
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4. Dan Siroker: Why test?
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5. Marissa Goldsmith: Challenges of
testing in the non-profit World
For each challenge, raise your hand if it is/will be a challenge for
you.
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6. Marissa Goldsmith: Challenges of
testing in the non-profit World
Challenge #1: No one in my organization understands testing.
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7. Marissa Goldsmith: Challenges of
testing in the non-profit World
Challenge #2: We’ll lose valuable donations if we test
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8. Marissa Goldsmith: Challenges of
testing in the non-profit World
Challenge #3: Testing is too expensive.
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9. Marissa Goldsmith: Challenges of
testing in the non-profit World
Challenge #4: I don’t have the technical expertise.
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10. Marissa Goldsmith: Challenges of
testing in the non-profit World
Challenge #5: Our CRM/Donation Software won’t let us test.
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11. Marissa Goldsmith: Challenges of
testing in the non-profit World
What other challenges can you think of?
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12. Liz Nielsen: Testing in the Real (non
profit) World
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13. Liz Nielsen: Testing in the Real (non
profit) World
The Challenge – Optimizing a Convio Donation Form
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14. Liz Nielsen: Testing in the Real (non
profit) World
The Before
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15. Liz Nielsen: Testing in the Real (non
profit) World
The Test
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16. Liz Nielsen: Testing in the Real (non
profit) World
The After
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17. Liz Nielsen: Testing in the Real (non
profit) World
The Result
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18. The Working Part
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19. How do you want to split up into
teams?
• By industry?
• By size?
• By goals?
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20. What are you going to do?
• Design a test for your own web site.
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21. Remember
•What are you trying to do?
•What are you willing to change?
•How will you get around internal
challenges?
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22. The Show & Tell Part
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23. The Any More Questions Part
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24. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using <insert session hashtag> at
www.nten.org/ntc/eval