1. B u t W h at D o Yo u Actu ally D o ?
C o m m u n i cati n g yo u r N o n p ro fi t’s W o rk i n W ays
yo u r D o n o rs C an U n d e rstan d
N o n p ro fi t T e ch C o n fe re n ce
Ap ri l 5, 201 2

2. P ro b le m S tate m e n t

3. I s yo u r O n li n e P re se n ce G e tti n g S tale ?

4. S i ck o f ask i n g “Jo i n U s! P le ase ?!”

5. Fe e l li k e S o ci al M e d i a i sn ’t H E L P I N G ?

6. L e t’s S te p B ack ...
Relationship Builders
Supporter-Centric
Focused on Impact Storytellers

7. W h y are b i rd s ch i rp i n g?
1. Steady stream of content
2. No call to action
3. No incentive to act
4. No connection to impact
5. Your work is never done

8. G i vi n g S u p p o rte rs O p ti o n s

9. M ak i n g i t so ci al

10. R e al o p p o rtu n i ti e s to h e lp

11. T h an k i n g su p p o rte rs

12. T u rn s o u t
...th at’s w h at su p p o rte rs w an t to o !

13. T h e e vo lu ti o n o f so ci al m e d i a

14. I n je ct yo u r S o ci al M e d i a w i th ...AC T I O N

15. B e h avi o r C h an ge

16. Ad vo cacy

17. Aw are n e ss-R ai si n g

18. Aw are n e ss-R ai si n g

19. Fe e d b ack & Parti ci p ati o n

20. S to ryte lli n g

21. F u n d rai si n g

22. M ak i n g i t so ci al

23. G i vi n g S u p p o rte rs O p ti o n s

24. S to ryte lli n g

25. We are C am p ai gn e rs!

26. Te lli n g th e Wo rld

27. T h an k i n g su p p o rte rs

28. C E L E B R AT E !

29. C ase S tu d i e s

30. C ase S tu d i e s

31. C ase S tu d i e s

32. C am p ai gn P lan n i n g
Community Engagement Impact
FB Quizzes Pledges
Twitter Polls Petitions
Email Share your Story Donate
Newsletter Video ?

33. E x am p le
Community
Our NP has an FB page, Twitter handle, Email list,
Newsletter, a chapter network, chapter leader listserv
Engagement
We have great quizzes about cancer risk. Every Tuesday
for five weeks, we’ll post a quiz question of the week.
Then we’ll do a “Share Your Story” campaign about
members’ experiences being diagnosed.
Impact
The impact campaign will be all about taking a pledge to
do a self-exam once a month. Our goal is to get 40,000
people to take the pledge.

34. w w w .cau se s.co m
Susan Gordon
@causes