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Blog Strategy Ultimate Guide to Success with Pinterest via @annazubarev

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Bloggers ultimate guide to success with Pinterest via @annazubarev

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Blog Strategy Ultimate Guide to Success with Pinterest via @annazubarev

  1. 1. ULTIMATE SUCCESS GUIDE WITH BLOGGER'S
  2. 2. THE VISUAL BOOKMARKING TOOL THAT HELPS YOU DISCOVER AND SAVE CREATIVE IDEAS. WHAT IS
  3. 3. WHY YOU NEED
  4. 4. Pinterest is the fastest growing social network. The best visual tool for customers. SEO Benefits + Keywords + Hashtags. Allows you to enhance your Brand's Image. Pins Created from your site, link back to that page. You can Pin any image and any video. Share your Brand’s story with boards and pins. Display your products and drive more sales. Integrate with other Networks.
  5. 5. 2015 STATS 2015 100 Million Active Users of Traffic comes from Mobile80% of Pins are from Business Websites2/3 of Pinners use Pinterest as a Search Tool96% 93% of Users go to Pinterest to Shop of pinners bought something after seeing it on Pinterest87%
  6. 6. 2015 STATS billion pins are related to food5.7 1.3 pins are related to money management 30 million boards are related to education 36 million pins are related to technology 604 million pins are heated to holidays 300 million boards are fashion related
  7. 7. WHYAM I SHARING THIS WITH YOU?
  8. 8. Pinterestisnowacreativecommunity ofmorethan100millionpeople. Thefactis,70% ofthese100millionmonthly usersdon’tjustPin,theywindupdiscovering somethingtosparktheirinterestandbuy. Pinterestisafantasticplaceto growyourbusiness.
  9. 9. 24Seconds 90Minutes 6Months+ HowlongdoSocialMediaPost'slast? SM FACT! 50% ofvisitingsoccurs3.5months afteryouroriginalpin.
  10. 10. HOW 2GET STARTED WITH
  11. 11. Use Your Head Shot. Optimize Your Name with related keywords. In Settings, Connect your other Social Media accounts with Pinterest (Twitter/Facebook). Use Keywords in your Bio's Description. Create Detailed Bio (240 Characters). Create/Convert your Account into Pinterest for Business right away. Verify Your sites's URL. YOUR PROFILE MUSTS
  12. 12. Build your Pinterest Profile based on your Passion. Create your own persona. Help your Followers with Answers they are Searching for. BRAND "YOU" WITH PINTEREST
  13. 13. Add Description to your Boards. Optimize Your Board Names /Include Keywords. Create Boards with Personal Interests. Create Boards with Specific Niche Interests. Fill in those Boards with At Least 20 Pins. Create Custom Covers for your Boards. Pin Daily! YOUR BOARD MUSTS
  14. 14. Pin 80% of Other Pinners Content. Pin 20% of Your Original Content. Pin Relevant Pins into the Relevant Boards. Add Keywords into the description of the Pins. Add URL into the Source of your Pins. Tag Other’s using @symbol. Always Credit the Source a Pins. YOUR PIN & RE-PIN STRATEGIES
  15. 15. Share Original Images. Create images with CANVA or PICMONKEY. Optimize the description of the original pin. Apply Keywords in the description. Optimize best Pixels Size for Pinterest Images Download Royalty Free Images. Use Natural light Images or Simple Color Background for your images. Overlay Title on your Images. CREATE ORIGINAL CONTENT
  16. 16. PICK YOUR NICHE. Finance? Nutrition? Make Money From Home? Fitness?
  17. 17. CREATE FEW IMAGES FOR YOUR BLOG POST 1024 x 512 800 x 800 735 x 1102
  18. 18. Infographics Checklist Tutorials Videos Teasers WHAT ARE THE MOST POPULAR PINS
  19. 19. What Inspires you. Motivates you. Content you can Learn from. Give a Sneak Pick what's your business is all about. Educate your audience with a great content. WHAT SHOULD YOU BE PINNING
  20. 20. www.PinGroupie.com COLLABORATE WITH OTHERS Collaborate with others by entering other Pinterest Group Boards for more exposure to your Pins. Invite other people/brands to your boards for collaborative work.
  21. 21. Canva.com WHAT ARE MY GO TO TOOLS TO CREATE QUALITY CONTENT. PicMonkey.com
  22. 22. Tailwind.com WHAT DO I USE TO SCHEDULE & SHARE Bufferapp.com
  23. 23. Pin it Tab for Pinterest BROWSER EXTENSIONS Grammarly.com Tailwind.com
  24. 24. DO’S Create tall pins with lots of images/graphics. Include a compelling headline. DONT'S Design ugly ads (as pretty matters) Waste your caption space (you must include keywords in your captions) Pay for traffic without a strategy.
  25. 25. PLAN FOR AFTER THE PIN. Is your Site Pinterest Friendly? Ready for them to buy something? Has good content they can also Pin? Do you have a follow-up plan? Do you have a convert plan? WHAT HAPPENS TO THEM WHEN THEY GET TO YOUR SITE?
  26. 26. RECAP CREATE ORIGINAL CONTENT. CURATE TO BUILD MOMENTUM FAST. PLAN FOR AFTER THE PIN. BE CONSISTENT AS CONSISTENCY IS THE KEY. QUALITY OVER TIME. SHARE (SYNDICATE) YOUR WORK FOLLOW 80/20 RULE PIN DAILY!!!!!
  27. 27. ARE YOU DIGGING THIS?
  28. 28. YOUR COMMENT & IS APPRECIATED!

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