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Hashtag Strategies Manifesto And How To Apply Them.

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Hashtag Strategies Manifesto and How To Apply Them.

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Hashtag Strategies Manifesto And How To Apply Them.

  1. 1. HASHTAG BY ANNAZUBAREV. COM STRATEGIES MANIFESTO And How to Apply them HASHTAG
  2. 2. FRIENDS DON’ T LET FRIENDS #USE #TOO #MANY HASHTAGS W W W . A N N A Z U B A R E V . C O M 0 1
  3. 3. IMPROVE YOUR GAME WITH THESE HASHTAG STRATEGIES W W W . A N N A Z U B A R E V . C O M 0 2
  4. 4. TWITTER FACEBOOK INSTAGRAM W W W . A N N A Z U B A R E V . C O M 0 3
  5. 5. W W W . A N N A Z U B A R E V . C O M 0 4 BRIEF HISTORY OF HASHTAGS
  6. 6. W W W . A N N A Z U B A R E V . C O M 0 5 BACK IN 1988, DURING THE GOOD OLD DAYS OF THE INTERNET RELAY CHAT (IRC), HASHTAGS WERE ALREADY UTILIZED TO CATEGORIZE SIMILAR ITEMS INCLUDING MESSAGES, IMAGES, AND VIDEOS AND ALSO CONTENT IN 2007, THE HASHTAG CONTINUOUSLY GREW ITS POPULARITY AS IT WAS FIRST INTRODUCED FOR USE IN TWITTER IN JULY 2009, TWITTER OFFICIALLY ADOPTED THE USE OF HASHTAGS INTO THEIR CODES, WHICH THEN AUTOMATICALLY HYPERLINKS TERMS APPENDED WITH THE # SIGN
  7. 7. W W W . A N N A Z U B A R E V . C O M 0 6 BY 2010, THE TERMS “TRENDING” AND “TRENDING TOPICS” WERE HIGHLY ASSOCIATED WITH SOCIAL MEDIA PLATFORMS WHEN TWITTER STARTED TO HIGHLIGHT HASHTAGS ON THEIR HOMEPAGE BASED ON THE MOST POPULAR TOPICS ONLINE. HASHTAGS ARE ALSO CALLED POUND SIGNS
  8. 8. W W W . A N N A Z U B A R E V . C O M 0 7 THE ULTIMATE TAG TO USING THE HASHTAG
  9. 9. W W W . A N N A Z U B A R E V . C O M 0 7 FOR BEGINNERS, SPACES ARE THE ABSOLUTE NO- NO WHEN IT COMES TO USING THE HASHTAG. IT IS A MUST THAT IF YOU ARE USING A HASHTAG WITH GROUPING YOUR WORDS ALTOGETHER. IF YOU WANT TO DIFFERENTIATE WORDS IN THE HASHTAG, YOU CAN INSTEAD USE CAPITAL LETTERS IN BETWEEN.
  10. 10. W W W . A N N A Z U B A R E V . C O M 0 8 UPPERCASE CHARACTERS DO NOT AFFECT HASHTAG SEARCH QUERIES BUT WILL BENEFIT READERS. NUMBERS ARE SUPPORTED ON HASHTAGS SO YOU CAN TWEET AS MANY #50SHADESOFGREY UP TO YOUR HEART’S CONTENT. PUNCTUATION MARKS, HOWEVER, ARE OUT OF THE EQUATION SO DO AWAY WITH THE COMMAS, EXCLAMATION POINTS, PERIODS, APOSTROPHES AND COMMAS. FORGET ABOUT USING AMPERSANDS & ASTERISKS AS WELL WITH HASHTAGS.
  11. 11. W W W . A N N A Z U B A R E V . C O M 0 9 REMEMBER THAT THERE IS NO PRESET LIST WHEN IT COMES TO HASHTAGS. YOU CAN CREATE AS MANY HASHTAGS AS YOU CAN AND IF IT HAS NEVER BEEN USED BEFORE THEN YOU HAVE JUST INVENTED A NEW HASHTAG!
  12. 12. W W W . A N N A Z U B A R E V . C O M 1 0 TWITTER
  13. 13. W W W . A N N A Z U B A R E V . C O M 1 0 HASHTAGS IN TWITTER CAN INCREASE YOUR SOCIAL ENGAGEMENT, THE MOST EFFICIENT WAY TO UTILIZE THESE HASHTAGS IS BY PARTICIPATING AND HOSTING IN TWITTER CHATS.
  14. 14. W W W . A N N A Z U B A R E V . C O M 1 1 HASHTAGS WERE BORN ON TWITTER ALL DISPLAYS ALL TWEETS WITH YOUR SPECIFIC HASHTAG QUERY – RESULTS ARE IN REAL TIME TWITTER HASHTAGS DO NOT SUPPORT SPECIAL CHARACTERS INCLUDING !, %, ^, -, &, +, $, *, AMONG OTHERS. TWITTER HASHTAGS DO NOT SUPPORT NUMBERS, LETTERS AND _ (UNDERSCORE).
  15. 15. W W W . A N N A Z U B A R E V . C O M 1 2 FACEBOOK
  16. 16. W W W . A N N A Z U B A R E V . C O M 1 3 HASHTAG SUPPORT WAS ADDED IN JUNE 2013 AND AS OF TODAY, THE PRACTICE OF USING THE HASHTAG IN FACEBOOK HAS NOT PICKED UP MUCH FUZZ. HOWEVER,HASHTAGS ON FACEBOOK USUALLY HAS THE SAME FUNCTION AS THE HASHTAGS IN TWITTER – IT WILL TAKE YOU TO POSTS CONTAINING THE SAME HASHTAG.
  17. 17. W W W . A N N A Z U B A R E V . C O M 1 4 APPLYING 2-3 RELEVANT HASHTAGS ON YOUR FACEBOOK POST CAN HELP YOU EXPAND YOUR REACH TO PEOPLE WHO ARE LOOKING AT POSTS WITH THE SAME HASHTAGS. BY INCLUDING HASHTAGS IN YOUR POST, YOU CAN GET IN FRONT OF THE PEOPLE WHO MAY NOT HAVE SEEN YOUR POST OTHERWISE. WHEN APPLYING HASHTAGS ON YOUR PERSONAL PROFILE VS FAN PAGE, TURN YOUR PRIVACY SETTING ON FOR “PUBLIC VIEW”, SO EVERYONE CAN VIEW IT, AND NOT JUST SELECTED FRIENDS.
  18. 18. W W W . A N N A Z U B A R E V . C O M 1 5 INSTAGRAM
  19. 19. W W W . A N N A Z U B A R E V . C O M 1 6 APPLY 5-10 RELEVANT HASHTAGS ON EACH POST. USE HASHTAGS ON YOUR COMMENTS. POST YOUR HASHTAGS ON A COMMENT IMMEDIATELY AFTER YOUR POT YOUR PHOTO OR VIDEO. SAVE ALL YOUR HASHTAGS IN THE “NOTES” OF YOUR SMART PHONE, SO YOU’LL ALWAYS HAVE THEM HANDY. HASHTAGS CAN HELP YOU FIND PEOPLE ON INSTAGRAM WITH SIMILAR INTERESTS AS YOU.
  20. 20. W W W . A N N A Z U B A R E V . C O M 1 7 START APPLYING RELEVANT HASHTAGS OF YOUR NICHE ONTO YOUR POST. INSTAGRAM HASHTAGS ARE THE SAME WITH TWITTER – THEY DON’T SUPPORT SPECIAL CHARACTERS LIKE !, %, +, ^, *, -, ETC. HASHTAGS CAN ALSO HELP YOU DO MARKET RESEARCH TO LEARN ABOUT YOUR COMPETITORS. YOU CAN ADD UP TO A MAXIMUM OF 30 HASHTAGS.
  21. 21. W W W . A N N A Z U B A R E V . C O M 1 8 THE HASHTAG CHECKLIST TO KEEP HASHTAGS ARE NOT OWNABLE! USE TRENDABLE HASHTAGS. DON’T TRY TO ESTABLISH ONE WORD WITH WHAT’S TRENDING. CAPITALIZATION ISN’T IMPORTANT. DON’T USE ANY SPACES WHEN USING HASHTAGS IN YOUR POSTS. DON’T #TRYTUUSETOOMANYWORDSINONESENTENCE!
  22. 22. W W W . A N N A Z U B A R E V . C O M 1 9 HOW DO YOU USE HASHTAGS?
  23. 23. W W W . A N N A Z U B A R E V . C O M 2 0 READ ENTIRE POST HERE: HTTP://BIT.LY/HASHTAGMANIFESTO
  24. 24. W W W . A N N A Z U B A R E V . C O M THANK YOU FOR THE LIKE AND SHARE
  25. 25. CONTACT ME: @ANNALZUBAREV @ANNAZUBAREV @ANNAZUBAREV @ANNAZUBAREV www.AnnaZubarev.com

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