Moving Up - teaser trailer, poster and web homepage

1. Moving Up an assessment by Harry Cunningham

2. Media Institutions Documentary films do not need huge budgets often a very good way to tell a story. Anyone can do it EXAMPLES: MICHAEL MOORE (Fahrenheit 9/11) and the maker of SUPERSIZE ME, Morgan Spurlock. Have both risen to prominence through using the documentary method of story telling Low budget - More freedom when creating film

3. Genre Documentary films go a long way back in history Grierson – famous for documentary films in the 1930s (Royal Mail train) Become popular with the rise of mass popular culture from the 1930s onwards. Interest in ordinary/normal peoples’ lives and experiences continues to this day.

4. Representation Offer an opportunity for film-makers to challenge worn out stereotypes. This is something I attempted to make happen with my project. Look at a sport that is well known from different view

5. Audience The demographic I am attempting to target is: The core audience of males, 16 – 40 Readers of newspapers like the Sun, the Mirror, and other ‘red tops.’ Sky Sports fans People that are more likely to shop at Morrison's rather than marks and Spencer's How would you use this knowledge to create an effective marketing strategy

6. Ideology Many documentary film makers often come from a left/liberal background. They attempt to tell the story of the ‘underdog’ or those without a voice. Shows how odds are stacked against our footballer – loads of young peoples dream is to become a footballer

7. Narrative The Hollywood Formula – the hero emerges from the cave Given a challenge Overcomes obstacles to win the prize. My main character is well on his way to success – just the beginning I started with the line ‘I have just signed my first Pro’ further on in the trailer I showed another player talking about whether harry could make it or not

8. Inspiration of Trailer http://www.youtube.com/watch?v=I1Lkyb6SU5U This is a link to the ‘Super Size me’ trailer http://www.youtube.com/watch?v=Y96m9rf7viM This Is a link to the ‘Looking for Eric Trailer’

9. Trailer Task

10. Inspiration for poster

11. Inspiration for poster

12. Ancillary Task Final poster design

13. Inspiration for website http://www.bvimovies.com/uk/goal2/index.html?hbx.hrf=http://www.google.co.uk/search?sourceid=navclient&hl=en-GB&ie=UTF-8&rlz=1T4HPEB_en-GBGB284GB284&q=goal+website

14. Website homepage – and trailer webpage file:///Volumes/ANNE%20YR%20BK/harry%20evaluation/website/websitehomepage.html Above Is the link to my website homepage.

15. Comparison All the fonts are consistent Images link together The main logo is used throughout the 3 tasks Colours are consistently kept the same

17. Soundtrack went well with character and was in time with the film

18. Voices were not heard to be loud enough/ clear enough

20. Images

23. Good use of images

25. In time

27. Link to blog http://03whhs12b2.blogspot.com/