1. Innovation Code
More with Less in Product Design & Development

2. INTRODUCTION
to
Innovation Code

3. Introduction to Innovation Code
Bologna
BANGKOK
Concept Design, Engineering Expertise, 3D & 2D Design,
3D Animation, and Best-in-Class Manufacturing.
Precision Part & Assembly, Automation Machine, Injection Mold & Injection
Part, Stamping Die & Stamping Part

4. Introduction to Innovation Code
Vision
Thanks to a strong focus in competitive cost
make innovation and research of excellence
in product design & development
affordable, smooth and easy .
Mission
“Above & Beyond Customer Expectation”
Pursuit Excellence with a Win-Win Approach
in Product Design & Development .
Flexibility, Adaptability, Competitive Cost,
Time to Market and last but not least
Integrity.

5. Introduction to Innovation Code
One-Stop Service
Idea Management
Process
Product Design Innovation
& Manufacturing
Development Network
Logistics
&
Distribution
From concept design to the delivery of the final product, we provide a flexible integrated
network working in concurrent engineering, manufacturing and logistics, with our customers
and suppliers.

6. Introduction to Innovation Code
One-Stop Service
Design & Manufacturing Logistics &
Concept Design Service
Engineering Distribution
Idea 3D Modeling & Mold & Die Design Thailand
Management Analysis to Manufacturing Automation Machine and Suppliers
Process Service Precision part & Assembly
Finite Element Design to Manufacturing
Analysis Service Innovation Code
Industrial Design Injection Mold Stamping Die Management
2D Drawing
Two and Three Automation Machine
Product Design Progressive Die Customers
Simulation Plate Mold
& Development
Hot Runner Precision Part &
Transfer Die
Rapid Prototype Mold Assembly
Double Injection
Mold

7. Introduction to Innovation Code
One-Stop Service

8. Introduction to Innovation Code
One-Stop Service
Optimization

9. Innovation Code

10. Introduction to Innovation Code
From Caps to Precision Component in Packaging Automation & Automotive

11. Innovation Code
Product Design & Development
Our Design Process
Design as Innovation
• Main objective is economic success.
• Consider design as key strategic element
• NOT just a decorative service
Sinclair C5
commercially disastrous product

12. Innovation Code
Product Design & Development
Product Launch
Logistics
Distribution
Marketing
Sale
Manufacturing
Engineering Design
Concept Design
Product Design Specification
Market Research

13. Innovation Code
Product Design & Development
Our Design Process
This phase aims to understand consumer and study the
feasibility of the project.
Design Brief or design requirements document will be a
scope for us in developing a Product Design Specification
in the next phase.
Design Brief contents: Investigate:
– Project scope and objective – Market trend
– Time line – Consumer insight
– Budget – Problems needed to be solved
– Product Category Review – Feasibility of the project
– Consumer insight statement
(e.g. consumer needs and wants) Methods:
– Marketing Strategy statement – Survey
– Problem Definition – Observation
– Requirements – Analysis of purchased research data
– Constraints – Analysis of competitors’ products

14. Innovation Code
Product Design & Development
Our Design Process
This phase aims to establish a Product Design Specification that will be a boundary in the
development of the product.
It contains precise limits for the full set of:
– Requirements
– Constraints
– What & how a product is intended to do
QFD (Quality Function Deployment) is used in transforming the Voice of the Customer into
precise design characteristics.
Transforming
Identifying Consumer Developing
Set Goal and
Requirements Insights Design
Clarifying Task
& Constraints into Design Specification
Characteristics

15. Innovation Code
Product Design & Development
Our Design Process
Concept Concept Concept Concept
Generation Evaluation Selection Refinement
Thinking Tools:
Industrial Design Principles
Sinclair C5 Brainstorming
commercially disastrous product
Mind-Mapping
Challenge the Assumptions
Think in Reverse
Shift Perspective
Paolo
Santoro
Architecture degree with design specialization from car design to product electronics design.

16. Innovation Code
Product Design & Development
Our Design Process
• Concept Generation • Concept Refinement
– Industrial Design principles
– Marketing Strategy • Concept Evaluation and Concept Selection
– Job-to-be-done Approach – Decision-matrix method
– Many other design principles – Weighted-Objective Method
Ranked-Objective Method
• Virtual Prototyping Cost-Objective Method
– Hand Sketches – Consensus in meeting
– 3D rendering images
– 3D rendering videos
• Rapid Prototyping
– Physical model
– Aesthetics confirmation
– Ergonomic test
– Functionality test

17. Innovation Code
Product Design & Development
Our Design Process
• Design Management principles
Business Model are embedded across the
design activities.
• Design Management creates a
relationship between the
design and corporate strategy
so that the design in in
Concept strategic level. It improves
differentiation and strengthen
Design competitive advantage of the
company.
• Focusing on design provides
Product Design Marketing Strategy improvements in product’s
marketability and
manufacturability as well as
Design Management company’s performance and
operation.

18. Innovation Code
Product Design & Development
Our Design Process
• Embodiment Design
– Parametric Size
– Geometric Configuration
– System Architecture
– Selection and Design Specification of Sub-
Systems
– Costing
• Detailed Design
– 3D modeling
Sinclair C5 – Assembly
commercially disastrous product – Finite Element Analysis
– Simulation
– Technical 2D drawing
• Rapid Prototyping
– Strength Analysis
– Aesthetics confirmation
– Assembly test
– Functionality test
– Pre-Production Batch

19. Innovation Code
Product Design & Development
Real-Life Works

20. Innovation Code
Product Design & Development
Real-Life Works
STEP 1 - hand sketches

21. Innovation Code
Product Design & Development
Real-Life Works
STEP 2 - more detailed sketch

22. Innovation Code
Product Design & Development
Real-Life Works
STEP 3 - 3D Modeling and Dimensioning

23. Innovation Code
Product Design & Development
Real-Life Works
Sinclair C5
commercially disastrous product
STEP 4 - Realistic Rendering

24. Innovation Code
Product Design & Development
Real-Life Works
STEP 5 - Making real model for ergonomics test

25. Innovation Code
Product Design & Development
Real-Life Works
STEP 6 - Engineering

26. Innovation Code
Product Design & Development
Real-Life Works
Sinclair C5 Sketches
commercially disastrous product

27. Innovation Code
Product Design & Development
Real-Life Works
Sinclair C5 Biomedical Instruments
commercially disastrous product

28. Innovation Code
Product Design & Development
Real-Life Works
Citycar concept for Centro Stile Fiat
Citycar 3 posti elettrica
con apertura porte a
basso ingombro

29. Innovation Code
Product Design & Development
Real-Life Works
Sinclair C5
commercially disastrous product
Scooter 3 wheels

30. Innovation Code
Product Design & Development
Real-Life Works
GPS sea navigators for Geonav - Navionics

31. Innovation Code

32. Innovation Code
Advances in Engineering
Our Tools
Pro/Engineer & Creo
Parametric SolidWorks MathCAD
Creo Parametric is the standard SolidWorks 3D CAD MathCAD is an engineering calculation
in 3D product design, featuring Mechanical software is software that drives innovation and
state-of-the-art productivity tools intuitive and enables your design offers significant personal and process
that promote best practices in team to work smarter and faster. productivity advantages for product
design while ensuring compliance development and engineering design
with your industry and company projects.
standards. Best-practice and fast
designing, maximizing innovation
and quality products.

33. Innovation Code
Advances in Engineering
Our Tools
MOLDFLOW ANSYS
Moldflow Plastics Advisers® (MPA®) is ANSYS supports engineering simulation used to
easy to use plastic injection molding software that predict how products & processes will behave in
allows part and mold designers to optimize their manufacturing and real-world environments in a wide
designs during the earliest stages of new product rages of industries, promoting state-of-the-art
development. advanced engineering optimization.

34. Innovation Code
Advances in Engineering
Our Tools
MAYA
Award-winning Autodesk® Maya® software is the best tool for those in the film,
television, game development, and industrial design industries. Professional artists and designers
choose Maya for its wide range of supported platforms, and the ease which can be incorporated
into any existing or new production pipeline.
Sinclair C5
commercially disastrous product

35. Innovation Code
Advances in Engineering
Our Tools
DMG 5-axis Universal Milling Machines
OKUMA 5-Axis Vertical Machining Machines
GFAC High Speed Machining Centers
OKUMA High Speed Machining Centers
HAAS Vertical Machining Centers
MORI SEIKI CNC Lathes
HAAS CNC Lathes
SODICK High-Speed WEDMs
MITSUBISHI WEDMs
WAIDA CNC 6-axis Profile Grinders
OKAMOTO Surface Grinders
Brown & Sharpe CMM
BATY Profile Projector
MITUTOYO Measuring Microscopes
OGP Measuring Microscopes
AFFRI Hardness Tester

36. Innovation Code
Advances in Engineering
Production Line
ERMETIKA
Leakage Test

37. Innovation Code
Advances in Engineering
Production Line
ERMETIKA
“Manual Leak Tester”
 cycle time ~ 250 closures/hour
 double push button
 closure container

38. Innovation Code
Advances in Engineering
Production Line
ERMETIKA
“Semi-Automatic Leak Tester”
cycle time ~ 450 closures/hour
 indexing table
 2 divisible unload stations
• accepted/rejected closure
 infrared barrier
 double push button
 closure container

39. Innovation Code
Advances in Engineering
Production Line
ERMETIKA
“Automatic Leak Tester”
cycle time ~ 1,000 closures/hour
 vibratory bowl feeder
 automatic loading (pusher)
 indexing table
 2 divisible unload stations
• accepted/rejected closure
 integrated production line

40. Innovation Code
Advances in Engineering
GO-NOGO
GO-NOGO: An inspection tool used to check a work piece against its allowed tolerances

41. Innovation Code
Advances in Engineering
Lid Holder & Torque Wrench
Torque Wrench
Lid holder: Opening Force
Max. Torque transmissible to wings
Cutter coming-off

42. Innovation Code
Advances in
Engineering
From high-precision tolerance molds to very large molds, we
could always provide the craftsmanship for your need with great
quality, right cost, prompt delivery time, high performance, and
trustworthy service.
Our Italian partner “Convergence Consulting” and a long standing
collaboration with our network of local supplier, make us
confident to propose best in class service and excellent products
to our customers. To be your reliable outsourcing partner in your
global presence.

43. Innovation Code
Advances in Engineering
Slimcap 1000 Mold
Mold Design in 3D & 2D Drawings Machining Process & Assembly Injection Test & Quality Control

44. Innovation Code
Advances in Engineering
Our Premium Service:
Quotation within 48 hours upon receipt of RFQ
Mold Design Layout within 5-7 days after confirmation of order.
Weekly report of project progress.
On-time delivery to minimize product turnaround cycle.

45. Innovation Code

46. Innovation Code
Innovation Network
Best-in-Class technical capability range from precision components to automatic systems

47. Innovation Code
Innovation
Network
Some of Our Customers

48. For more information, welcome to visit our website:
www.innovationcode.com
Innovation Code Ltd.
Athenee Tower, 23rd floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand.
Tel: +66-2-126-8038 Fax: +66-2-126-8183 Email: info@innovationcode.com