Media literacy refers to the ability to analyze and critically think about the messages we receive from various media sources like music videos, films, and advertisements. It involves asking questions about the messages, noticing what is included and omitted, and understanding how factors like motives, money, values, and ownership influence content. Core concepts of media literacy are that media messages are constructed, use creative techniques, can be experienced differently, represent certain values and viewpoints, and are often organized to gain profit or power.

1. Media Literacy

3. 5 Core Concepts & 5 Key Questions

10. Deconstructing a Print Ad