The document discusses user behavior transformation methodologies. It notes that people are different and react to problems in different ways based on their personality type. It also states that beliefs and values are not the only drivers of behavior. The document recommends answering questions in the subconscious mind related to issues like whether there is a problem, whether the individual cares about it, whether they know how to address it, and whether solutions will work. It suggests providing information and knowledge to answer cognitive questions, and motivation to answer emotional questions. Finally, it stresses that organizations and individuals have different priorities, and an effective methodology must take these differences into account.

2. User Behaviour Transfomation Methodologies

3. User

4. User People

5. People are Different… Reacts to Problems by… Searches for… Pioneers Doing something about it themselves Something new and exciting Prospectors Organising Something that feels good Settlers Calling for someone to do something Something that is safe

7. Accountant Engineer Marketeer Manager/ Project Manager Administrator Pycologist EU Commissioner

8. Behaviour

9. Behaviour driven by Beliefs or Values?

10. Belief Really Believe Do Not Believe

11. Behaviour Yes No

12. Values Very Important Not Important

13. Behaviour Yes No

14. Conclusion: beliefs and values are not the only drivers of our behaviour

15. Should we just tell them what to do?

16. Should we just tell them what to do?

17. reason or sub-conscious

18. sub-conscious questions related to energy saving behaviour Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour?

19. Answering the Questions

20. Answering the Questions Is there a problem? Do I know what to do about it? Will the Solution Work? Information / Knowledge

21. Answering the Questions Is there a problem? Do I care? Do I know what to do about it? Will the Solution Work? What will my peers think of my behaviour? Information / Knowledge Motivation

22. Transfomation Methodologies

23. Ask Yourself “Why” First?

24. What is the Priority? regulation cost savings save the planet competition

25. Public Sector

26. Private Sector

27. The Process

28. The Process Corporate Level People Level Plan Do Check Act

29. Two Keys to Success

30. Organisation People Key #1

32. Relative Importance

34. Incentive Competition Team Spirit Ownership Face to Face Involvement

36. Libraries Organised workshops Sit down chat (fika) Energy Champion Energy Data Energy Audit

37. To Summarise

38. Issues to Consider People are Different (and complicated) Belief and Values are not the only Drivers of Behaviour Try to Answer the Questions of the Sub-conscious Mind Organisations and People have Different Priorities

39. Methodology