3. DMND Program, Enterprise, or
Your Own Company
Which option did you choose?
If Udacity, which product did you choose?
4. Marketing Objective: DMND
Digital Marketing Nanodegree Program
Create a Customer Journey Based Marketing Plan with the goal of signing up new
customers to the DMND Program in one quarter.
Profit For the purpose of this assignment, the cost of the Nanodegree is $999,
assume a profit margin of 30%, meaning that Udacity a profit per student that
Campaigns: We want to aggressively grow the program, but, we want to do it
without losing money.
5. KPI: DMND, Enterprise, or Your Company
The KPI for DMND’s marketing objective is the number
of unique, new email addresses collected from the
Social Media Advertising Guide landing page in the
month of April 2019.
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to clip this slide
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Q.1 What is your age group?
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HIGT r67g/view analytics
14. WHO need Implementation
ready Digital marketing skill
Wants to promote creative
Wants to get good job after
Often on Instagram
Reads blogs on
companies and products
through customer reviews
and social media
Hanging out with friends
Going to the gym
Not much time
No right skills to
in job market
15. Background and
• Female,24yrs old
• Spend a lot of time online
• Annual income,
• Lives in India
• Recommendations for
courses to upgrade
• Exposure to digital
marketing tools for
experience to be able
to start his own
• Online platform for
Hobbies Goals Barriers
• Trying new software &
• Using social media
Music apps such as
• Photography Reading
• Become an expert in
• Working in a healthy
environment where she
can be more creative
• Working successfully
.Confusion in choosing the
right platform for study
• Limited time