1. Marketing
Challenge
Digital Marketing
Nanodegree
Program
By Annu Nagrare

2. Step 1:
Getting
Started

3. DMND Program, Enterprise, or
Your Own Company
Which option did you choose?
Udacity
If Udacity, which product did you choose?
DMND Program

4. Marketing Objective: DMND
Digital Marketing Nanodegree Program
Create a Customer Journey Based Marketing Plan with the goal of signing up new
customers to the DMND Program in one quarter.
Budget $50,000
Profit For the purpose of this assignment, the cost of the Nanodegree is $999,
assume a profit margin of 30%, meaning that Udacity a profit per student that
signs up
Campaigns: We want to aggressively grow the program, but, we want to do it
without losing money.

5. KPI: DMND, Enterprise, or Your Company
The KPI for DMND’s marketing objective is the number
of unique, new email addresses collected from the
Social Media Advertising Guide landing page in the
month of April 2019.

6. Step 2:
Value Proposition

7. Framework

8. FRAMEWORK
What : your Offer
Who: your customers
When: your customers journey
Why :your Marketing objective
How :your message
Where :channels your customers use

9. Marketingtactics
WHEN
HOW
WHERE

10. FOR Professionals, Students and Entrepreneur Be the first
to clip this slide
WHO need Implementation ready Digital marketing skill
OUR Online courses on digital Marketing
THAT Offer live project based and industry relevant Digital
marketing program that Enhance your knowledge to
become expert in Digital marketing
UNLIKE other massive open online course our offer
includes content by industry leaders, personalized career
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OUR OFFER Online courses on digital marketing
Value Proposition

11. Step 3:
Customer Persona

12. Phases of the Customer Journey

13. Interview
Q.1 What is your age group?
Ans: Most of the candidates belongs to 26 to 36
year of age group.
Q2 What is your highest level of qualification?
Ans:60% candidates had done their Master’s.
Q.3 What is your current employment status?
Ans: Around 60% candidates are self employed.
Link:
https://docs.google.com/forms/d/e/1FAIpQLSfX
63E17YFGVOS2pD1VMYRaySKFOWNTTCwhX7S-
HIGT r67g/view analytics

14. WHO need Implementation
ready Digital marketing skill
Wants to promote creative
business
Wants to get good job after
graduation
Often on Instagram
and Facebook
Reads blogs on
Medium
Visits
Learning about
companies and products
through customer reviews
and social media
Hanging out with friends
and family
Going to the gym
Not much time
Unorganized
No right skills to
compete
in job market
Thinking Seeing
Doing Feeling
Empathy Map

15. Background and
Demographics
Target Persona
Name
Needs
• Female,24yrs old
• Unmarried
• Spend a lot of time online
reading books
• Annual income,
8.45L/annum
• Lives in India
• Recommendations for
courses to upgrade
skills
• Exposure to digital
marketing tools for
experience to be able
to start his own
business
• Online platform for
convenient learning
Hobbies Goals Barriers
• Trying new software &
apps
• Using social media
Music apps such as
Spotify music
• Travel
• Photography Reading
• Become an expert in
digital marketing
• Working in a healthy
team, Friendly
environment where she
can be more creative
• Working successfully
on digital
projects/campaigns
.Confusion in choosing the
right platform for study
• Limited time
Target Persona
Annu

16. THE END