Understanding Market Dynamics, through analysing Urban-Rural market interaction

1. RURAL
MARKET
URBAN
GOODS

2. Breaking the inertia of urban business
dominance over rural communities
http://planningurbanoregional.blogspot.in/

3. Why rural commodities haven’t succeeded to
make niche position in urban market
In the developing countries like India, when it
comes to consumer needs the urban rural gap
seems to be disappearing, which was not the
case a decade ago.
http://planningurbanoregional.blogspot.in/

4. The rural reliance on urban goods have been an increasing
phenomenon in recent past due to higher standard of living,
increased affordability, choosy customers etc. There might me
many reasons for this-
•Readily available - on demand goods,
•Local small storage facilities for perishable goods,
•Direct linkages to urban market,
•Awareness to quality of goods,
•Availability of goods to cater to seasonal bulk demand
•Similar hierarchical product packaged for different
affordability group
http://planningurbanoregional.blogspot.in/

5. Question is, why the urban commodities have been
able to penetrate the rural market but rural products
except agro products have only been limited to the
small urban cultural markets, like, Urban Haat,
seasonal artesian mela etc.
Are there any utilitarian perception attached to the
rural goods in urban context or has it become a
showpiece item to be decorated in the drawing room
or to be worn on occasional events or is it that urban
merchants are way smarter than the rural
counterparts? http://planningurbanoregional.blogspot.in/

6. Are there any utilitarian perception attached to the
rural goods in urban context or has it become a
showpiece item to be decorated in the drawing room
or to be worn on occasional events or is it that urban
merchants are way smarter than the rural
counterparts?
Is it that rural community has been deprived of
knowledge of cunning and manipulating business
skills of urban nature, which seem to be a common
survival practice expansion strategy of urban
businesses? http://planningurbanoregional.blogspot.in/

7. Is it that rural business lack the skill set to sell their
product in quantum?
Is it that intermediate agencies involved in the urban
rural dynamics are taking the advantage without
rural community being aware of such possibilities?
http://planningurbanoregional.blogspot.in/

8. Whatever it is, this issue can be dealt with little
business motivation, rural community participation,
capacity building and involvement of public
agencies.
Policy makers and administrators need to strengthen
and expedite urban rural forward-backward linkages
along with providing business education, training
related to workmanship, strengthening local art and
craft, teaching ethical value of quality control, asking
for community participation to benefit rural market.
http://planningurbanoregional.blogspot.in/

9. http://planningurbanoregional.blogspot.in/