1. FLAT
PLANS

2. POTENTIAL FONTS – TITLE / MASTHEAD
To the left are hand drawn title / masthead fonts. They show variation in style and
shading. These are examples of potential fonts to use as a masthead on the cover of the
magazine. I would also intend to use the same or similar font on the title of the contents
page to maintain continuity and give a professional look thought the pages which I am
creating. I had chosen to use the word 'BLEU' (blue in French) because this is a possible
mast head / title for the magazine as I have chosen the music genre of blues.

3. POTENTIAL FONTS – SELL LINES
To the right are hand drawn sell line fonts. They show different fonts that could
potentially be used on the cover of the magazine for the sell lines (the items on the front
cover which persuade the viewer to buy - includes brief content and article headings). I
think that each of these fonts have strengths and weaknesses. Both the first and second
are simple yet still effective. However I think that the third one is slightly too ambiguous.
Although the sell lines help to generate interest in the magazine - the main text of the
mast head should be the one which contains the most creative designs. I find the final
example rather fitting to the genre as it is quite laid back and is supposed to look as if it
is actually hand drawn, not digitally created.

4. FLAT PLANS OF EXISTING MAGAZINES - FRONT COVERS
Here you can see that the main image in placed in the left
corner with the sell lines and mast head surrounding it. I think
this is an effective way of layout as it keeps everything in order.
It also has a small bar underneath the mast head. This
includes additional information such as issue number date and
price. Because all of the flat plan I had decided to recreate
were of a blues genre many of them have suits on (like the
above) which I think will be fitting to the genre if I decide to
recreate this look. You can see that the main sell line takes up
more room as this is the piece of text which the creators want
you to be drawn to and the smaller sell lines are there to bulk
out the front cover with articles and people who may feature in
the magazine. It also includes the photographer of the front
image.
Here you can also see that the main image is surrounded by the
mast head and sell line this creates a more enticing front cover as
you are drawn to the main image. The main character on the cover is
also holding a guitar which is blues music related. This magazine
uses a skyline, placed above the masthead. This carries additional
info, like competitions and people who feature in the magazine. This
cover uses smaller images at the top to show what other content is
available. Using images is a useful way as they are much more
expressive than just sell lines alone. This also contains a bottom
banner which usually contains items such as artists, but also has the
price and barcode which usually hold the issue number as well.

5. FLAT PLANS OF EXISTING MAGAZINES - FRONT COVERS
This front cover has a lot going on. Sell lines are primarily
located to the right and including the banner at the bottom. This
encase the mage image which draws the eye to the main
image. The bottom banner usually consists of artists and
features in the magazine. The mast head is central and takes
up a the whole line where it is placed. The skyline also follow
this format. Items placed in the skyline would be featured
articles or competitions. Usually the main sell line consists of a
list of artists who are featured in the magazine. The main image
is one alone person. There is also a barcode discreetly located
at the bottom of the sell lines. Because it is the same width this
allows it to blend in.
This front cover is very busy. The mast head is located at the top (slightly
left) corner. With the additional skyline centred above it. A promotional
offer is located at the top right hand side. This offers small items such as
free cds or posters. The main image consists of two men holding guitars.
This image was probably captured during a concert as they look as though
they are on a stage and not looking directly into the lens. The sell lines
have been displayed around the main image ensuring not to distort the
image ie. To the edges. It also includes a main sell lines which is probably
the main article with a pull quote from said article. This cover does include
a barcode to the bottom right of the page. At the bottom there is a puff.
These include additional information in the magazine. These usually
feature at the bottom of the page. There are also words located around the
characters head like sound waves. These connect to the music genre

6. FLAT PLANS OF EXISTING MAGAZINES – CONTENTS PAGES
To the left is a flat plant of a
magazine contents page. From
the response to the
questionnaire and the primary
research feed back it appears
that the majorly of many prefer
the layout when columns are
included as it divides the text to
not put off the reader (as large
blocks of text can often look
daunting and many skim over
without reading). Feed back from
the primary research also
suggest that images are also a
postive aspect of contents pages
as it engages readers and injects
colour into the page. Page
numbers have albeen used in
this particular layout as it aids the
reader in finding a particular
articles quicker (which is
essentially the purpose of a
contents page). A title is located
at the top of the page to indicate
what that page acctualy is.
However without this many
people would assume that it is a
contents page as it possess the
usual features of a contents page
- page numbers located next to
article headings and images.

7. FLAT PLANS OF EXISTING MAGAZINES – CONTENTS PAGES
To the left here is a flat plan for a double page contents page. The use of
visual symetry has been used here with the use of the long exposure light
images either side of both pages. These act almost.ike columns to frame
the page. Images asks feature at the top and bottom of the page which act
in the same way. Page numbers and articles are also present which help
the reader find an article of interest quickly without having to search
through the entire magazine.

8. FLAT PLANS OF EXISTING MAGAZINES – CONTENTS PAGES
Here you can see that this contents page is created largely from images. These
are grouped in a montage like structure with a small table to the right of it
containing the actual text contents. It starts with a banner at the top displaying the
issue number. The images are scattered around the page, some at a slight angle
to give the impression that they have been thrown down. The images also include
numbers to allow the reader to directly go to that page what contains similar
images and text content.

9. FLAT PLANS OF EXISTING MAGAZINES – CONTENTS PAGES
Here you cans see that the contents page is displayed over a double page spread.
This enables the page to have more content on. Here you can see the two figures
either side of the table. This creates a frame from the contents table. Within the
central box is the text. Im not sure that this works as well as the others as this is
very text heavy and dependant. All of the articles include that number to allow the
user to navigate easily to the right page corresponding to the article. The
masthead / title of the page is quite plain and central to the page, but because it is
on a double fold some of the text could be lost in the fold of the page. The text is
also aligned to both sides.

10. MY MAGAZINE FLAT PLANS
Here you can see my own flat plans for my magazine. I have taken ideas from each magazine that I have studied and
incorporated ideas to result my plans. For the cover I have decide to use one model as I think that this is simple yet effective.
I think sell lines either side will result in a more realistic look. Adding a skyline will also add to the professional feel. I also
thought by adding a ‘free cd’ section this would add authenticity to the final piece. This also keeps the text to image ratio
equal
For the contents page I decide to do one page instead of a double page spread. I think that this will look more professional. I
liked the idea of including images scattered on the page. I think this adds a laid back look to the page and reflects the genre
of blues. Adding the page numbers to the images will be important as this is essential for navigation. I liked the idea of
having a smaller text box to the side containing all of the table. This created a more ordered look as all of the text is in the
same place. By adding colour this makes all of the items stand out more that with out.