There's never been a better time to put direct mail to work for your business. While screens big and small compete for customers' attention, direct mail gives you the opportunity to put something real and personal right into your customers hands. And it works. To find out more why not talk to our friendly team of media experts at mail.media@anpost.ie.

1. DIRECT MAIL DELIVERS FOR BUSINESS
There’s never been a better time to put direct mail to work for your
business. While screens big and small compete for customers’
attention, direct mail gives you the opportunity to put something
real and personal right into your customers’ hands.
CUSTOMERS TRUST
65%
of consumers consider
DIRECT MAIL
email advertising It is the most trusted direct marketing
irrelevant.* communications channel.**
Almost twice as many adults trust it
compared to email and social media ads.**
CUSTOMERS ENJOY
RECEIVING DIRECT MAIL
49% of Irish consumers are disappointed
by empty letterboxes.**
76% of Irishtohouseholdsmail.time
aside read their
put
∆
54% of 18 – 25 yearbyolds empty letterbox.**
disappointed an
are even more 56% prefernothing atdirect mail
than
receiving
all.**
DIRECT MAIL DRIVES LOYALTY
DIRECT MAIL WORKS
31% of Irish adults agree that direct mail is the
96% of Irish households prefer receiving strongest direct channel to encourage purchase.**
loyalty rewards & coupons by mail. ∆
78% of B2B marketers say that direct mail is
effective at generating real sales orders.^
A common * Millward Browne
Research for An Post 2011
FORGET
misperception is
‘OR’
that businesses
must choose 59% of Irish
consumers buy more
** Amárach Research for
An Post 2011
∆ Ipsos MRBI research for
between Direct Mail
THINK online when they An Post 2012
and online channels.
have a hard copy ^ B2B Ipos MRBI research for
In fact, a combination
‘AND’ makes for a more brochure to hand.**
An Post 2010
effective campaign.