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Marketing And Programming
1. Resources for all
Nuts and Bolts Training
Marketing and Programming
in the current environment
presented by
Lillian Coopersmith and Barbara Miller
2. Online calendar submissions
How To Get Information to your
Customers about Your Programs
Newspaper and magazine online calendar
submissions-email addresses are at end
of most news stories
◦ Know the deadlines
◦ Know what they want
Religious editors
Book editors
Children’s programming
3. It’s All Free
County Resources
eCountyLine is produced
monthly by the Broward County Office of Public Communications –
publicinfo@broward.org
Sun E-News
Library web page
www.broward.org/library
The best tool is the Event Management System –virtual calendar -
http://bclnetex.browardlibrary.org/
Will be on library home page for the public in the near future
Please contact Steve Rodeberg if you are not using EMS
Paycheck stubs – payroll@broward.org
Cultural Directory – http://www.Broward.org/arts/culturaldirectory/cd_attractions.htm
TV Floor Monitors with monthly programming information
Email Lists of customers generated from individual programs
Bookings is gone but E-Communications produces monthly fliers
Submit information to address below
M:Common!!!Listings for the E-Updates!!!November 2009
Individual library page
◦ http://www.broward.org/library/branch_mn.htm
4. Grant funds received from
Susan G. Komen for the Cure programs
One project and the options available for
promotion
October is Breast Cancer Awareness
Month
Library Publicity is everywhere
Flyers, magazines, newspapers,check
stubs, TV monitor, library web page,
interior bus cards, inserts in Chopin
programs, signage, branch participation,
Friends Book Fairs, branch tables,
elevator signs, governmental center
11. Programming
Annual Program Goals-Themes
◦ ALA, Major Holidays
Know Your Community
Partners are your best friends
◦ Friends groups, Chopin, Komen for the Cure
Sharing resources
Risk Management Needs to Know
Grants – apply with approval from Regional
Manager
◦ Tara Zimmermann is our Grants Coordinator
Resources include: Grants.gov; ALA;BPLF
12. Meetings at the Library
Non profit group designation is found at
Sunbiz.org
Room rental – County Administrative Code
37.10
Deposit if paying for room
Political or Religious Groups
Use Event Management System to book
rooms-each branch should have a
person who is assigned to input
reservations in EMS
Solicitation approval is needed
◦ Forms on BCL Net and BC Net
13. Exhibits and Displays
Insurance – Fill out the forms
Fax to Risk Management Division
954-357-6545- fax
Be sure you have signed by the exhibitor
Exhibit Guidelines
Insurance requirements
Review with exhibitor
◦ Installation – check before hung to avoid censorship
◦ Length of time for exhibit
◦ No prices displayed but need prices for insurance purposes
that is given to Risk Management
Sharing of Traveling Displays/Exhibits
◦ Stories to Share –Komen
◦ SunWorks from NASA
◦ Astronomy(SFAAA) Exhibit
14. Food and Liquor
Reception Catering
If you are catering or serving liquor at a reception, it is
necessary to work with the Division of Risk Management
From the caterer, you will need to request a certificate of
insurance with actual policy numbers which will show that
the insurance coverage is in effect. Also, the insured
caterer must have 30 days cancellation notice on the
insurance policy. The Broward County Board of County
Commissioners must be added as certificate holders.
When you receive certificates from vendors, please send to
certificatesofinsurance@broward.org so you have approved
certificates in plenty of time
15. Reporters/Film Crew
Reporters in Building
When to speak directly to media – program
information
When to notify Library Director or Supervisor –
breaking news (budget, emergencies, crime)
Filming in Library- $100 per hour in County Code
◦ Broward Film Alliance www.browardalliance.org
Approvals needed from customers for photos
that we take for library publications –
◦ Public Communications
◦ BC Net under Forms