Drive Action Digital provided a day of training on social media for the member libraries of Westchester County.

1. Social Media Training for the
Libraries of Westchester
Presented by Anthony P. Zarro
10/24/2012

2. Agenda
• Understanding social media
• Facebook data
• Content socialization
• Building Your facebook community
• Social Media Ideas
• Tips for Twitter
• Keeping track of it all

3. UNDERSTANDING SOCIAL MEDIA

4. Our Definition of Social Media
For Brand Marketers, the art of social
media is the ability to market TO and
THROUGH your happy customers.
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5. Social & Non-Profit
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6. Remember this…
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7. Brand Advocates
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8. FACEBOOK DATA

9. People on FaceBook
• More than 500 million active users
• 50% of our active users log on to
Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook
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10. Activity on FaceBook
• There are over 900 million objects that
people interact with (pages, groups,
events and community pages)
• Average user is connected to 80
community pages, groups and events
• Average user creates 90 pieces of content
each month
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11. FaceBook on Mobile
• There are more than 250 million active
users currently accessing Facebook
through their mobile devices.
• People that use Facebook on their mobile
devices are twice as active on Facebook
than non-mobile users.
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12. CONTENT SOCIALIZATION

13. The New Content Infrastructure
Your Destinations Your Community
Social Content
Search Engines
Share-ability
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14. Slide Share Example
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15. YouTube Example
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16. Flickr Example
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17. BUILDING YOUR FACEBOOK
COMMUNITY

18. Creating A Fan Page
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19. How to Get It Rolling
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20. Facebook Like Code on Site
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21. https://developers.facebook.com/docs/plugins/
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22. PageModo Custom Page
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23. Donate App
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24. Twitter Feed on Facebook
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25. YouTube Feed
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26. FUN IDEAS FOR YOUR LIBRARY

27. Friday Night Pizza Party
• Friday Night Pizza Party for Tweens –
Schedule a Friday Night pizza party at the
library, featuring fun activities, tutor
help with homework, movie night, and
pizza for tweens and their parents.

28. Halloween Pet Photo Event
• Partner with the SPCA of Westchester
• Create gallery on our Facebook page
• Westchester pet owners upload pictures
of their pets in their Halloween costume
• Reinforce the behavior
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29. Holiday Gift Guide
• WLS Holiday Gift Guide – Holiday gift
guides are extremely popular, so we
recommend WLS put together a book gift
guide for the local businesses.
• Each day we do a new post with the gift
announcement.

30. TIPS FOR TWITTER

31. Use Twitter’s “Who to follow” feature
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32. Use Twitter # search
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33. Follow who your followers follow…
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34. Follow Industry Leaders
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35. KEEPING TRACK OF IT ALL

36. Google Analytics
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37. Social Visitor Flow
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39. THANK YOU
For more information or to contact us please visit or call:
Drive Action Digital, LLC
862-200-5217
www.driveactiondigital.com
anthony.zarro@driveactiondigital.com
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