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Using Snapchat in Journalism

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Discussion based on my experience using Snapchat in the field and in my journalism classes. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.

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Using Snapchat in Journalism

  1. 1. There’s an App forThat! Anthony Adornato, Ithaca College @AnthonyAdornato @AnthonyAdornato
  2. 2. There’s an App forThat! Presentation Slides bitly.com/BEASnapchat Mobile & Social Media Journalism MobileandSocialMediaJournalism.com @AnthonyAdornato
  3. 3.  Snapchat Cross Promotion o Mention on FB & Twitter o Include link to your Snapchat o Save a video snap to your device and share via SM There’s an App forThat! @AnthonyAdornato
  4. 4. There’s an App forThat!  The Basics o Photos/videos are called Snaps o Direct message or create public stories o Stories consist of Snaps o Each Snap disappears after 24 hrs @AnthonyAdornato
  5. 5. There’s an App forThat!  Mobile Reporting To-Do List o Produce a Snapchat Story while you’re reporting. o Cross promote at least once on Twitter and your professional Facebook page. Use your Snapcode. o Make sure to save the Story to your camera roll. @AnthonyAdornato
  6. 6. Social Media and Journalism @AnthonyAdornato
  7. 7. There’s an App forThat! o Start with video intro o 10-15 Snaps per story o Vary video and photos @AnthonyAdornato
  8. 8. There’s an App forThat! o Add context with text descriptions and filters @AnthonyAdornato
  9. 9. There’s an App forThat! o Video records up to 10 seconds o Give viewers a reason to turn on audio o Write a caption or write out a quote @AnthonyAdornato
  10. 10.  Snapchat Cross Promotion o Mention on FB & Twitter o Include link to your Snapchat o Include Snapcode when possible o Save a video snap to your device and share via SM There’s an App forThat! @AnthonyAdornato
  11. 11.  There’s an App forThat! @AnthonyAdornato
  12. 12. There’s an App forThat! @AnthonyAdornato
  13. 13. There’s an App forThat! Presentation Slides bitly.com/BEASnapchat Mobile & Social Media Journalism MobileandSocialMediaJournalism.com @AnthonyAdornato

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