PESO Model for Brand Reputation Management
Discover the power of the PESO model in digital marketing for businesses. This blog post dives into the importance of Paid, Earned, Shared, and Owned media strategies, and why a website is just the starting point. Learn how to effectively attract customers and boost your online presence with these comprehensive digital marketing tactics. Perfect for businesses ready to take their digital marketing to the next level. Watch the video https://www.youtube.com/watch?v=PU35Q2mwfgo +=+=+=+=+=+=+=+= Biondo Creative - Web Design, eCommerce, PPC, Social Media 56 S Main St Suite 352 Yardley, PA 19067 267-362-9321 https://goo.gl/maps/cwdqqhLpyPZ7XeDJ9 FOLLOW US: Website: https://www.biondocreative.com Twitter: https://www.twitter.com/abiondo and https://www.twitter.com/biondocreative Instagram: https://www.instagram.com/biondocreative/ Facebook: https://www.facebook.com/biondocreative/ LinkedIn: https://www.linkedin.com/company/biondo-creative/ and https://www.linkedin.com/in/anthonybiondojr/
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- 1. Web :: E-Commerce :: PPC :: Social biondocreative.com • 267-362-9321 • @biondocreative PESO Model for Brand Reputation Management OWNED MEDIA EARNED MEDIA SHARED MEDIA PAID MEDIA EARNED MEDIA Media Relations Influencer Relations Investor Relations Blogger Relations Link Building Word of Mouth COMMUNITY Community Building Engagement Brand Ambassadors User-Generated Content PARTNERSHIPS Charity Community Service Co-Branding SHARED MEDIA Organic Social Reviews Social Forums Social Monitoring Private Social Media Sharing Sites DISTRIBUTION & PROMOTION Content Distribution Content Curation Publishing Platforms REPUTATION Credibility Trust Thought Leadership Authority MARKETING COMMUNICATIONS Influencer Marketing Experimental Marketing Event Marketing PAID MEDIA Social Media Ads Boosted Content Fan Acquisition Lead Generation Sponsored Content Paid Publishing LEAD GENERATION Email Marketing Affiliate Marketing Inbound Marketing Contests, Quizzes OWNED MEDIA Content Marketing Videos, Webinars Visual Content Audio, Podcasts Brand Journalism Employee Stories Customer Stories SEARCH ENGINE OPTIMIZATION E-A-T SERPS Voice Search (Alexa, Google) ChatGPT Domain Authority