Darwin Analytics enables you to compare all your online communication, and discover the impact of social media, display advertising, websites and direct mail on your marketing objectives.

2. Darwin gives senior marketeers
the possibility to compare
all online communication
in order to optimize
their mediamix.

3. 70% of CEO’s do not
trust marketeers.
Why not?

4. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

5. Changing markets.

6. 1. SNEL VERANDERENDE
MARKT
Oude recepten werken niet meer, nieuwe recepten zijn nog niet
bewezen.

7. “The advertisers have lost the way in
the digital ecosystem. Advertisers ask
for a limited set KPI’s which measure
true effect.”
-IAB Whitepaper

13. Do not waste time
on deceiving details.
Tactics VS strategies.

14. What are your
objectives?
And what do they do?

15. AWARENESS ACTION APPRECIATION ADVOCACY

16. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your
brand or a mes-
sage you have
sent is seen by
someone.

17. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time
brand or a mes- anyone buys
sage you have something
sent is seen by from you or
someone. expresses his/
her purchase
intentions

18. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time Each time anyone
brand or a mes- anyone buys opts-in to messages
sage you have something from your brand.
sent is seen by from you or
someone. expresses his/
her purchase
intentions

19. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time Each time anyone When someone
brand or a mes- anyone buys opts-in to messages completes an
sage you have something from your brand. action which cre-
sent is seen by from you or ates awareness
someone. expresses his/ for your brand
her purchase with their peers.
intentions

20. Which channels should
we use?
Which channel is most
effective for what objective?

21. Which channel has the most impact?

22. How cost-efficient
are we?
What is the output of our investments?

23. Facebook twitter Linkedin adwords banners Website mail
€ 1 000 € 2 000 € 500 € 2 000 € 1000 € 5 000 €2 500

24. Which channel has the most
cost-efficient
cost-efficient impact?

25. Are we doing well?
Compared to last month,
have we made improvements?

26. Facebook
Twitter
Website
Discover evolution, discover patterns.

27. We support all the
channels you need.
+10 channels and counting.

28. PAID MEDIA OWNED MEDIA
AdWords, Facebook Ads Website, Mailchimp,
Clang, Campaignmonitor
EARNED MEDIA BORROWED MEDIA
SEO Facebook, Twitter,
Youtube, LinkedIn
CSV IMPORT
For more exotic channels.

29. Roadmap &
private access

30. ROADMAP
· Conversion ratio’s
· Client-side API
· Campaign & topic segmentation
· Predictive mediamix & campaign wizard

31. PRIVATE PROGRAM: OVERVIEW
Max 25 clients & agencies
· Darwin license:
includes unlimited online channels for one brand
· Access to our monthly customer advisory board
Determine the roadmap for Darwin together with
other users

32. PRIVATE PROGRAM: PRICING
TRIAL PLAN FULL PLAN PLUS PLAN
· 3 months trial · 12 months · 12 months
· 1 brand · 1 brand · 2 brands
· €400 set-up · €400 set-up · €400 set-up
· €400 monthly · €400 monthly · €300 monthly
€1600 €4800 €7200

33. PAYING BETA CU
PAYING BETA CUSTOMERS
AYING BETA CUSTOMERS
PAYING BETA CUSTOMERS
PAYING CUSTOMERS
PAYING BETA CUSTOMERS

34. Darwin team

35. FOUNDER & HEAD BACK-END
DEVELOPER
· Sales
· Marketing · Data harvest engine
· Product · API development
· Support · Back-end app development
DESIGNER & FRONT-END DATA SCIENTIST
DEVELOPER
· Data visualisation · Research
· User experience design · Algorithm development
· Front-end development

36. anthony@darwinanalytics.com
founder & head Darwin Analytics
darwinanalytics.com